TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Brands Scolded for Tweeting About Olympics

The first rule for brands-not-sponsoring-the-Olympics is you cannot talk about the Olympics. No, really. Though it isn’t the first rule, there is an archaic regulation for brands, which comes from the Olympics rulebook, stating “advertisers that don’t pay the tens of millions of dollars an official sponsorship costs may not associate themselves with the Games or the athletes during the events or the weeks surrounding them,” reports the Wall Street Journal.

Huh? Yes, this is confusing. Go read the Journal report for more. But basically, if you’re a brand and you’re not a sponsor, keep quiet regarding the games. Or the Olympics will get you.

More:It’s OK to Cheat at the Olympics

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!