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Breakfast Makes A New, Beautiful Thing: ‘Points,’ the Sign of the Future

Take one trip to Penn Station and you will realize the importance of smart signage. Maybe it’s just the overpowering stale-Starbucks stench in that underground space that causes confusion, but surely, if it featured more well-placed arrows, we would feel less like salmon swimming desperately upstream.

Not only are they semi-non-existent, but it seems ridiculous that our signs are still stagnant. Thankfully, finally, Breakfast NY has come up with a solution. Points, “the most advanced sign on earth,” is digital and dynamic, changing direction and display depending on pre-programmed or social data. At an event like Coachella music festival, Points could indicate imminent shows. On a street corner in DUMBO, Brooklyn, Points would give tourists direction to Foursquare-recommended coffee, boutique shopping, and the soonest subway.

Breakfast NY is used to realizing digital information with awesome results. Last year, they Kickstarted their real-time Instagram printer for mass market production, and over the summer they created an electromagnetic dot display promoting TNT’s show Perception.

For now, Points can be tested via Twitter using the hashtag #PointsSign, and we’ll keep you apprised of its progress as it begins to direct the real world starting July 1. MTA, take note.

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