British Couples Retreat Poster Starts “Race Row”

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While the film itself is probably terrible enough to offend, the Daily Mail reports on Universal’s big UK marketing faux-pas for the Vince Vaughn “laugher” Couples Retreat. If you compare the British poster (left) with the US version (right), you’ll notice a slight discrepancy, namely the deletion of the film’s two black co-stars Faizon Love and Kali Hawk (who aren’t done any favors to begin with having been relegated to the way back).

According to Daily Mail, the studio says the poster was changed in the UK to “simplify” it for the local and international market outside America, but they’re now apparently regretting the offense and have abandoned plans to use it in other countries. So, does this “simplification” equate to racism?

Via Gawker and HuffPo

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