Dunkin' Donuts new ad campaign launches today. The effort cost $100M and comes with the new tagline, "You Kin' Do It." Hill, Holliday, Connors, Cosmopulos is the agency responsible for all this new work. Check the video above for a broadcast spot that focuses on encouraging people to get done mundane tasks. It's very, um affirmative. Oprah would be proud.

Do you love it or do you hate it? Personally, I have no feeling about it whatsoever.

More: Hill Holliday Gets Some More Dunkin'