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Bruce Bildsten Returning to Fallon to Lead Cadillac

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Bruce Bildsten has rejoined Fallon, the agency where he spent twenty years before leaving to start up his own shop, Brew, in 2005 with Fallon connection planner Michelle Fitzgerald.

Bildsten will take creative lead on Fallon’s recently acquired Cadillac account. During his initial tenure at the agency, the Emmy-winning Bildsten served as ECD and led the work on “BMW Films,” which won the first ever Titanium Lion for innovation at Cannes.

Fallon CCO Darren Spiller, says in a statement, “Bruce is a true craftsman with impeccable creative standards and a body of work that anyone would be proud to own. Additionally, his auto experience and passion for cars is obviously going to be a huge asset to both Fallon and Cadillac going forward. I’m anxious to begin working with him.”

Spiller will have to wait just a bit, though, as Bildsten isn’t expected to take his new post at Fallon until the beginning of October.

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