Bildsten will take creative lead on Fallon’s recently acquired Cadillac account. During his initial tenure at the agency, the Emmy-winning Bildsten served as ECD and led the work on “BMW Films,” which won the first ever Titanium Lion for innovation at Cannes.
Fallon CCO Darren Spiller, says in a statement, “Bruce is a true craftsman with impeccable creative standards and a body of work that anyone would be proud to own. Additionally, his auto experience and passion for cars is obviously going to be a huge asset to both Fallon and Cadillac going forward. I’m anxious to begin working with him.”
Spiller will have to wait just a bit, though, as Bildsten isn’t expected to take his new post at Fallon until the beginning of October.