PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

BSSP Nabs U.S. Bank Duties

 

Here’s a late but worthwhile entry for today as we’ve just received the announce that Butler, Shine Stern & Partners has been named general market AOR for U.S. Bank, which is the lead bank of Minneapolis-based U.S. Bancorp. According to the parties involved , Sausalito, CA-based BSSP beat out “several undisclosed agencies” in a national creative review that was managed by Blamer Partnership. Regarding her company’s decision, U.S. Bank CMO Jennifer Powell says in a statement, “Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications. BSSP emerged as the passionate, strategic, creative company we were seeking. They are an ideal agency partner.”

BSSP takes over for the agency formerly known as Kaplan Thaler Group on ad duties for U.S. Bank, which is reportedly the fifth-largest commercial bank in the US. Along with its newest client, BSSP currently works with the likes of Priceline, MINI, El Pollo Loco and Greyhound.

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!