TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BSSP Wins Hillshire Farm Biz

We’ve received confirmation from sources that just a week after taking over for Goodness Mfg. as new lead shop on El Pollo Loco, Sausalito, CA’s Butler, Shine, Stern & Partners has now picked up AOR duties for grocery store meat staple Hillshire Farm, which is owned by the Sara Lee Corporation. We’ve been told that there was a review process for the creative account, which had been handled by TBWA\Chiat\Day for the last five years. Other agencies that participated in the review haven’t been disclosed.

As one would expect, BSSP’s assignment for Hillshire Farms includes “driving the creative direction for the brand as well as supporting the integrated strategy of the brand’s total marketing mix.” It’s been quite a busy week for the Cali agency, which is not only boasting the aforementioned account wins but has also just launched the iPhone-baiting teaser campaign for Nokia’s Lumia 900 LTE smartphone.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!