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Bud Light ‘Dude’ Scribe Chronicles Struggle to Be Somebody

Clay Weiner, writer/director of the Bud Light “Dude” campaign from a few years back among others, seems to be having some sort of disassociative identity disorder, and fortunately for us, his struggle is captured in his new book called Try-Ons. Apparently the man has always been told to be somebody, but has never been able to find himself, even after trying on “85 personas” for his limited edition book, some of which are depicted in the video above. After viewing, we’re just thinking a little psychotherapy and/or lithium will do the trick. You can Weiner’s Biscuit Filmworks reel here.

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