PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

C-K New York Dabbles in Patron

We’re sure some sort of bubbly is flowing in the offices of Cramer-Krasselt’s various offices as the agency follows up retaining the Porsche creative biz by nabbing ad duties for tequila brand, Patron. The spirits brand previously worked with Dallas-based The Richards Group on its ad work, but it’s now turned its focus to C-K’s New York office.

In a statement,  Patron VP of marketing Jennifer Pisciotta says, “As we look to build on the brand’s premium positioning within the tequila and ultra-premium white spirits categories, we must ignite the unique passion people have for Patrón. Our product is different than the rest of our category, right down to each individual bottle, and Cramer-Krasselt has demonstrated they are the ideal partner to help us show off this truly special product.” From what the parties involved say, Patron was inspired by C-K NY’s holiday work for the brand. We’re awaiting links on this one.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!