PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Calvin ‘Megatron’ Johnson Goes Undercover at ESPN

On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transforming powers to trick a different kind of opponent (for anyone who cares and watches too much ESPN, it’s Kevin Negandhi).

The latest “This is Sportscenter” ad is par for the course: short, funny, and off-beat. The work comes once again from W+K New York (which has been handling SportsCenter work for nearly two decades), an agency that has no problem taking sports material and making it accessible to audiences. And for Megatron, he may want to think about outsourcing his Transformer duties over to Diddy, or Johnson, or whatever Nike wants to call him.

Credits after the jump.

W+K NEW YORK

Executive Creative Directors Scott Vitrone and Ian Reichenthal

Creative Directors Stuart Jennings and Brandon Henderson

Creatives Gary Van Dzura

Producer Orlee Tatarka

Associate Producer Blakely McKnight

Head of Content Production Lora Schulson

Executive Producer Temma Shoaf

Account Team Casey Bernard, Brian Racis, Jonathan Chu

PRODUCTION

Production Company O Positive

Director David Shane

Executive Producer Marc Grill

Line Producer Ken Licata

Director of Photography David Morabito

EDITORIAL

Editorial Company Mackenzie Cutler

Editor Dave Anderson

Assistant Editor Mike Leuis

Post Producer Sasha Hirschfeld

VFX

VFX Company The Mill

Senior Producer Charlotte Arnold

Production Asst. Juan Handal

Lead Flame Artist/Creative

Director

VFX Supervisor Jeff Robins

Assist Jeff Butler, Rob Meade

Jeff Robins

MIX

Mix Company Sonic Union

Mixer Steve Rosen

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!