TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Condom Campaign’s Message: Babies Cost A Fortune!

Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising & Design, which reminds us of the heavy costs of raising children.

Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with “philanthropic goals” in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don’t they need more important things than condoms?

Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year’s worth of diapers.

In conclusion, a simple message: Wear your raincoat if you know a storm’s a comin’.

Credits:

Creative director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Designer: Austin O’Connor
Web-only digital designer: David Byrd

Copywriter Matthew Gerson

Banner ad programming: Digital Wasabi, Boulder
Web development: Voltage

Peep more assets from this campaign after the jump.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!