TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Campbell Mithun Out, Pitch In as BK’s Youth/Family AOR

bk3.jpg

After nine years spent creating Burger King’s more family-friendly, youth-oriented ads, Campbell Mithun will be replaced as the brand’s AOR for this specific business on July 1 by Culver City, CA-based firm Pitch.

Pitch, which has a client roster that also includes Hasbro and NBC Entertainment, isn’t new to the BK biz though as the agency has been the fast-food chain’s promotions AOR since 2008. In a statement, BK’s North American CMO Mike Kappitt explains the brand’s decision, saying, “We have worked with Pitch for several years in a variety of capacities and have been extremely pleased with their work. We believe Pitch is an agency partner with fresh thinking that understands our brand and the goals we are trying to achieve with the youth and family market.”

This marks the second big blow to Campbell Mithun this month, which lost the Tresemme and Nexxus accounts when Alberto Culver shifted creative duties to Arnold and Mullen.

More: “BK Scares Up Horror-Themed Late Night Promotion

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!