PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Campbell Mithun Out, Pitch In as BK’s Youth/Family AOR

bk3.jpg

After nine years spent creating Burger King’s more family-friendly, youth-oriented ads, Campbell Mithun will be replaced as the brand’s AOR for this specific business on July 1 by Culver City, CA-based firm Pitch.

Pitch, which has a client roster that also includes Hasbro and NBC Entertainment, isn’t new to the BK biz though as the agency has been the fast-food chain’s promotions AOR since 2008. In a statement, BK’s North American CMO Mike Kappitt explains the brand’s decision, saying, “We have worked with Pitch for several years in a variety of capacities and have been extremely pleased with their work. We believe Pitch is an agency partner with fresh thinking that understands our brand and the goals we are trying to achieve with the youth and family market.”

This marks the second big blow to Campbell Mithun this month, which lost the Tresemme and Nexxus accounts when Alberto Culver shifted creative duties to Arnold and Mullen.

More: “BK Scares Up Horror-Themed Late Night Promotion

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!