After three decades, Carmichael Lynch and Harley Davidson have ended their relationship.
In a statement, CL CEO Mike Lescarbeau says. “Following a successful transition of work, our plan is to redeploy the team working on the Harley-Davidson account. We have a number of new brands that we competed for and won this summer that will require our very best people and their very best efforts.”
According to Tribble, an official at Harley allegedly said that Carmichael Lynch lacks the digital, Social and Search capabilities that are needed for a modern advertising campaign. After checking out our archives, we see the rumor that Harley was looking for a new ad agency developed two years ago.
(Update: Fixed, commentariat.)