TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Case Study: How a Creepy Idea Became a Viral Hit

Art director Breno Costa and copywriter Guilherme Souza were given a fairly straightforward assignment when they left their native Brazil to join Brother Ad School in Buenos Aires: create an ad for Mattel brand, Matchbox. What resulted was something no one ever expected: a Matchbox calendar featuring stripped down Barbie dolls in some, uh, interesting poses.

Mattel cross-promotion aside, the product created a few ripples across the blogosphere and global media, with one of the main debates being whether this was porn or not (we’d go with ‘this is a silly debate’). Guess the lads were looking for a little extra credit with their homework. The case study above basically explains it all, and at least they give us a schmaltzy version of Aqua’s “Barbie Girl” rather than the poppy-as-hell original.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!