TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Agencies

Mekanism Gets Fired Up for Jim Beam’s Kentucky Fire

Mekanism has a new digital campaign for Jim Beam’s cinnamon-infused Kentucky Fire, entitled “#FiredUp.”

Made up of 15-second spots, Mekanism employs tongue-in-cheek humor to help introduce the new product with advice on how to enjoy it. In “The Slow Burn” for example, step one for “How to get #FiredUp” is to prepare your palette. Step two is to “take it slow,” as the spot shows a group of friends bringing a shot of Kentucky Fire to their mouths in slow motion. “The Kentucky Standard” makes things even simpler ( Step One: Order a round of Kentucky Fire; Step Two: Drink it), while “The Kentucky Tycoon” takes generosity to the next level. The ads will run on Jim Beam’s social channels, and “various online, mobile, social and experiential channels such as ESPNAOL, KargoViacom, and NBCUniversal” through early November. Read more

Ant Farm Teams Up With Childish Gambino for Far Cry 4

DDB-owned agency Ant Farm teamed up with rapper Childish Gambino for a new Far Cry 4 gameplay trailer set to the Gambino track “Crawl.”

In a lead-in to the gameplay footage, Gambino discusses his choice of “Crawl” for the trailer while hanging out with friends playing the game. The Ubisoft logo then appears onscreen, and a variety of in-game action plays out to the track for the remainder of the ad. It does a good job of mixing a variation of game footage — from what appear to be cut scenes to actual gameplay — to keep things from getting monotonous, and the footage does seem carefully tailored and edited to fit the song.

“Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups” said Ant Farm  VP/Creative Director Scott Cookson. “The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”
Read more

The Richards Group Gives Fiat the Blue Pill

So how did Fiat make the new 500X? According to this spot from The Richard Group the answer is a certain blue pill.

The ad opens on a woman making amorous advances on an elderly gentlemen. He tells her he will be back in a minute, rushes to the bathroom, gets out a bottle of erectile dysfunction pills (presumably) and goes to take the very last one. But he misses his mouth and the pill falls out the window, slowly, and improbably, making its way into the gas tank of a nearby Fiat, which transforms the car into the new Fiat 500X.

And that has to be one of the most ridiculous premises for an ad to come across our desks in some time. The spot is beautifully shot, — in Pitigliano, Tuscany, according to Adweek, — but it doesn’t do a whole lot to sell the Fiat 500X, amorous glances of women following its transformation aside. Plus, if the Fiat 500X is the result of a Fiat on a certain impotence-treating drug, what does that say about the rest of Fiat’s vehicles?

Boobtastic Sarafan Advertising Mobile Billboard Causes 500 Accidents in One Day

mobile_billboard_boobs_moscow-thumb-1

Sarafan Advertising recently created a mobile billboard promoting the visibility of mobile billboards that was perhaps a little too effective at getting, and keeping, drivers’ attention, AdRants reports.

The ad featured a topless woman cupping her hands around her breasts with a green band covering the nipple area and displaying the message, “They attract.” Too true. The billboard, appearing on the side of some 30 trucks around Moscow, caused 500 accidents in one day. It got bad enough that police were actually dispatched to round up the trucks and prevent further accidents.

Drivers involved demanded recompense from the advertising agency, employing the “I couldn’t pay attention to driving because boobs” strategy. Strangely enough, Sarafan Advertising is complying.

“We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign,” said a Sarafan spokesperson. “In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”

DDB, Doremus Tout Benefits of Glass for O-I

Doremus and DDB Colombia have released a new campaign for O-I, the largest manufacturer of glass packaging in the world, touting the benefits of glass over cans and plastic.

While a campaign for glass bottles may sound like a pretty boring proposition, the agencies do a good job at keeping things entertaining. In the above spot, probably the best of the bunch, a group of friends get glass envy when they realize the shortcomings of clunking beer cans together. In other spots a man stranded on an island has poor luck sending a distress signal with a plastic bottle and a guy’s cardboard box of whiskey ruins his chances with a lady. While the spots vary in effectiveness and entertainment value they largely do a good job at showing the benefits of glass over other options in inventive ways. The ads broke online earlier this month and will extend to television in Colombia and Peru later this week. Read more

FCB Chicago Wins Nestlé Corporate Brand Assignment

Nestle_logo

Back in June, Nestlé sent out an RFP to a select few agencies for a corporate makeover repositioning Nestlé as a “recognized and trusted food and beverage, nutrition, health and wellness company.” Now Nestlé has chosen FCB Chicago for the corporate brand assignment, AdAge reports.

According to the original RFP, the scope of the assignment is domestic and will include a “big idea” along with four TV executions with a focus on Nestlé brands Nesquik, Gerber, Outshine and Pure Life. It is unclear when FCB Chicago’s first campaign for the assignment will launch and AdAge was unable to reach Nestlé for comment.

The assignment comes on the heels of FCB Garfinkel winning creative duties for Nestlé’s North American regional water brands, which include Poland Spring, Arrowhead and Ozrka. According to Kantar Media, Nestlé spent $813 million on U.S. measured media in 2013.

Eleven Gets Strange, Creepy in Marathon Effort for Virgin America

San Francisco agency Eleven has a strange new campaign for Virgin America centered around an extremely long online video.

The ad, entitled “Have you been flying BLAH Airlines?” depicts, in real time, a flight on the imagined rival airline from Newark to San Francisco: a five hour and forty-five minute flight. If that sounds boring, well, that’s the point. It’s also a bit strange and creepy, since the passengers are all mannequins. There are long shots of the mannequins doing absolutely nothing in their cramped seats, punctuated by occasional “action” such as a woman devouring some ribs.

“There’s a very distinct odor coming from somewhere nearby,” says a man on the flight, while the woman goes on and on about the ribs she’s eating. And that’s about as much action you can expect as you (inevitably) skip around. Still, there’s actually a kind of strange charm to the ad and its surreal humor when taken in small doses, and you kind of have to appreciate the great lengths Eleven went to to make its point.

“The passengers have no choice but to be on ‘autopilot’ to get through the tedious journey,” Virgin told Adweek. “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”

Read more

72andSunny Opens Up Shop in New York, Hires Guillermo Vega as ECD

-54

72andSunny has just opened up 72andSunny New York, a 13,000 square foot office located on the top two floors of 30 Cooper Square in the East Village.

“We think we’re better for being part of the New York creative community—and we think we can make it a little better by being there,” said Chief Strategy Officer Matt Jarvis.

The agency also announced the hiring of Guillermo Vega, formerly executive creative director of Wieden+Kennedy São Paulo, as executive creative director of the New York office. Vega helped found W+K São Paulo, bringing it from a shop with three employees to one with over a hundred over the course four years, while winning clients such as Nike, Coca Cola, Levi’s, and Heineken. Prior to W+K, Vega spent over 13 years at Y&R, where he rose to regional creative director and oversaw Latin America from the Y&R headquarters in New York.

Vega will lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to New York from the Los Angeles office. While with 72andSunny in Los Angeles, Townsend worked with clients such as Samsung, ESPN, Truth and will continue to lead the Samsung brand from New York.

72andSunny’s New York staff currently consists of “40 designers, writers, strategists, social media planners, brand managers, and content production people” and they will initially focus on the Samsung and Smirnoff brands. Read more

Leo Burnett Unveils ‘My Burger’ Winners for McDonald’s UK

Leo Burnett is unveiling McDonald’s “My Burger” campaign today, as the chain announces that five crowd-sourced burgers are being made available in the UK.

“My Burger” truly began back in May, with McDonald’s calling upon consumers to submit burger ideas through an online “burger builder” created by digital agency Razorfish. Entrants combined a beef patty with their choices from over 80 ingredients for toppings. The most popular burgers were then assessed by a panel including English rugby legend and Celebrity MasterChef winner Phil Vickery and McDonald’s Managing Director Mark Hawthorne, who chose the ultimate five winners. Leo Burnett’s documentary- style campaign introduces the winning burgers by way of some almost-winners who either went a step too far with their ingredients or, in one case, had the same ingredients as the winning burger but forgot to submit. The five winning burgers will each be featured on the menu for one week before the next winner is introduced. They include the “Big Uno,” “The Sweet Chili Fiesta,” “The Ultimate Supreme” “The McPizza Pepperoni Burger,” and “The Big Spicy Bacon.” The “Big Uno” launches today, and the promotion will end with “The Big Spicy Bacon Burger” from November 12-18. Read more

Droga5 Swarms Taylor Swift with Kittens for Diet Coke

Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.

In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.

The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand. Read more

<< PREVIOUS PAGENEXT PAGE >>