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VEEV Wants You to ‘Cheat on Your Vodka’

Zambezi has a new campaign for VEEV, “the world’s first Acai berry spirit,” asking you to “Cheat on your vodka.” As you may recall, this comes on the heels of Nail’s “Cheat on Greek” campaign for Stonyfiueld Organic, so it would appear that figurative adultery with food and beverages is popular at the moment.

For “Cheat on your vodka,” Zambezi imagines vodka as a grotesque older woman who has apparently been peeling potatoes (you know, because vodka is made from potatoes), questioning a man who she believes is cheating on her. She asks if she’s “too boring” and if she doesn’t “mix as well,” claiming she can smell betrayal on him. He’s pretty quick to relent, admitting his betrayal of vodka for VEEV without much pressure. The ad will run in 60 and 30 second formats online as both pre-roll and in-ad placements. It marks the first marketing campaign for VEEV since its 2007 inception. Read more

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

Ogilvy Gets Employees into the NASCAR Spirit

nascar

NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans.

As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.)

Yesterday we received several tips about ways in which the Ogilvy New York office is celebrating the event: one tipster writes that the reception area is “decked out with flags of the 16 nations of NASCAR drivers” while another (who may well be the same person) claims that someone at Ogilvy has been “handing out moonshine on behalf of [the new campaign].”

The agency also wants its employees to participate in the UGC version of the “battle” by creating profiles and registering as members of the Ogilvy Nation.

While we regret missing the “battle of nations” deadline and the moonshine (if it did indeed exist), we do have an internal email from president Adam Tucker after the jump.

Read more

TPS Brings Together Richard Sherman, Llama for Neff

Los Angeles-based production company Three Point Stance (TPS) brings together Seahawks star cornerback Richard Sherman and a llama named Spartacus in a new campaign for Neff’s Brodie sunglasses collection.

“We wanted to connect with the Neff core audience and what better way to do that than to bring together one of the biggest names in the NFL and a llama?  What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign when Shaun (Neff) and Richard (Sherman) believed in it,” said Three Point Stance founder Erick Peyton, who co-directed the spots along with Michael Koerbel.

The campaign includes seven videos, ranging in length from 15 seconds to almost a minute. Each spot employs some pretty ridiculous humor, imagining Sherman and Spartacus as inseparable buddies in various scenarios, such as hosting a cooking show and appearing together at a press conference. TPS hopes that the lighthearted approach and Sherman’s popularity will appeal to Neff’s young target demographic, and get shared on social channels. Neff founder Shaun Neff was excited to work with Sherman, stating, “Such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s truly a dream come true.” Read more

Young & Laramore Launches ‘The Keyless Era’ for Schlage

Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.”

The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Young & Laramore will roll out the rest of the campaign on October 1st, with a product launch video and eight pieces of video content exclusive to Schlage’s social media channels. The videos take a humorous approach, employing improvisational comedy captured over the course of one day, exploring themes like what people will lose in a “Keyless Era” and how mayors will have to award something other than “the keys to the city.” We’ve included a couple of these social videos (along with credits) after the jump. Read more

Ogilvy Makes Cats Very Uncomfortable for Kotex

Ogilvy & Mather Shanghai has a new campaign for Kotex built around the fact that people love funny cat videos.

The 30-second spot makes the point that cats are very sensitive, before showing obviously uncomfortable cats walking very awkwardly. “Women are as sensitive as cats,” the spot goes on, “Kotex provides soft and intimate protection for women.” Seeing the cats struggle, unhappily, while walking with tape on them is even more entertaining than it sounds. Unsurprisingly, Adweek reports that the spot has already gone viral in China, where it has racked up over one million views. Read more

WWM Creates a Very…Unusual Promo Video

Today in Pitches That Worked news, WWM or We Were Monkeys is an agency based in Montreal.

Yesterday they sent us a video that their creative team made in order to promote the agency. It is very, shall we say, interesting.

(We would warn you that it’s NSFW but you all work in advertising, soooo….)

Well, then. After watching that clip we had questions — many burning questions.

Thankfully, a WWM spokesperson answered our queries, though you’ll have to click through to read the answers and click here if you want to see the creative credits..

Read more

CP+B Gets MetLife Customers to Share ‘Who I Live For’

In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.

They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign.  “Who I Live For”  puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. Read more

W+K Amsterdam Launches ‘Feel The Game’ for FIFA 15

W+K Amsterdam launches a new campaign for FIFA 15 today, entitled “Feel The Game.”

In a 2:15 broadcast spot, W+K Amsterdam immerses fans into the on-pitch action as they experience what players in the game do. When it begins to rain, players are suddenly drenched in their apartments, when heavily tackled, they feel the hurt. It’s not exactly a new approach in gaming advertising, but it’s pulled off well. The agency also got Lionel Messi to join in on the action, both on the field and wielding a controller. The campaign airs globally beginning today, across broadcast and digital channels, with the full-length spot also broadcasting in the U.S. during the Manchester United match this Sunday.

“Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the  middle of it. We wanted our film to do the same thing, to put you right in the thick of the
action, said David Smith, Wieden+Kennedy Amsterdam’s creative director. “With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.” Read more

AKQA, Budweiser Let You Send Buds Beer Over Facebook

Budweiser teamed up with AKQA for a new social campaign allowing Facebook users to send beers to their buddies via the social media outlet. While right now the service is exclusive to those living in Chicago and Denver, it will soon roll out nationally.

The campaign debuted with a pilot on Facebook, in feeds for adults 21 and older in Chicago and Denver. Facebook users in those locations (and soon the rest of the country) will be prompted to share  a Budweiser with a friend when wishing them a happy birthday or celebrating other occasions. If they choose to share a Budweiser, the friend will be sent an online voucher, to be redeemed at a local bar or restaurant (with a valid ID). The service functions without any type of external download, as users are simply “taken to a customized mobile or desktop experience to send or claim a beer.”

“Beer is the original social network,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments. Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.”

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