TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Agencies

Wongdoody Channels Cartman for Coffee Bean

Wongdoody has launched a new campaign for The Coffee Bean & Tea Leaf, their first for the beverage retailer, and the brand’s largest campaign to date.

A 30-second online spot entitled “Cool Kew” (featured above), debuted late last month. It consists almost entirely of an argument between two guys on whether their drinks are “cool” or “kew” (a pronunciation they clearly stole from Eric Cartman). You think their argument is finally over around the 20 second mark, but it just starts up again, in an attempt to find humor in audience expectations that really doesn’t work. There’s also a 15-second version of the spot (which makes sense) and an extended 90-second version (which does not).

More interesting is the campaign’s Instagram component, called #PurpleStrawCam, which encourages consumers to cut off a piece of their purple Coffee Bean straw to use as a makeshift camera filter and submit the results to The Coffee Bean & Tea Leaf’s Instagram page. The purple straw creates an unusual effect and contributes to some interesting photos. The campaign also includes Pinterest, Vine and other social components, as well as outdoor and radio.

Adams&Partners Launches First-Ever thinkThin Campaign

Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to feel guilty about — unlike some other things.

The 30-second “Runner” takes this idea in a somewhat uncomfortable direction, with a group of women lecherously staring at a nearby guy on a morning run. When he passes them, he recognizes one of the women, saying, “Oh, hey Mrs. Adams. Hey, say ‘hi’ to Brian for me.” A voiceover follows, saying, “There are lots of things to feel guilty about. thinkThin isn’t one of them.” A second spot, “Text”also tackles mom guilt issues, but chooses a less uncomfortable target than staring at your son’s friend’s ass, which perhaps takes the approach a bit too far.

“We all have things that we feel guilty about,” explained Chris Adams, executive creative director at Adams&Partners. “This campaign is about laughing at the little things that make us feel guilty every day, while making the more serious point that eating thinkThin bars is something you should never have to feel guilty about.”

We’ve included “Text,” along with credits, after the jump. Read more

McCann Worldgroup UK Appoints New CEO

LundMcCann Worldgroup announced the appointment of Mark Lund as CEO of McCann Worldgroup UK today. Lund will begin his role in October and will be responsible for “integrating McCann Worldgroup’s operations and more than 1,500 employees throughout the UK across Advertising, Relationship Management, Promotion/Event/Shopper Marketing, Design, Public Relations, Healthcare, and Digital Marketing.”

Lund was most recently a co-founder and managing partner of the London agency NOW for three years. Prior to co-founding NOW, Lund served a stint as CEO of the Central Office of Information (COI), the UK government’s marketing agency which also happens to be the country’s largest client. Before that he co-founded Delaney Lund Knox Warren (DLKW), which went on to become a top 10 agency in the UK. Read more

‘Is the AOR Dead’ Debate: 2014 Edition

AORToday we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are:

  • In the blue corner keeping it cheesy,  Kraft Foods Group Chief Marketing Officer Deanie Elsner
  • And in the red corner helping you get your snack on, Dana Anderson, VP of marketing strategy and communications for Mondelez International

The feud started when Anderson published an editorial in the Wall Street Journal and opined that AORs are “no longer the pathway to Oz for clients or agencies.” Elsner took some serious umbrage with that sentiment from Anderson (for context, the two worked together at Kraft Foods before she flew the coop for Mondelez in 2012).

And so the debate is on.

Read more

W+K São Paulo, Nike Remind Brazil ‘Tomorrow Starts Now’

W+K São Paulo has a new spot for Nike entitled “Tomorrow Starts Now,” reminding Brazilians who have just had their hearts broken by the World Cup that they still have the Rio 2016 Summer Olympics to look forward to.

The well-produced 60-second spot, created in conjunction with PBA Cinema/Produtora Associados and director Nico Perez Veiga seeks to inspire with a montage of Brazilian athletes training and competing at their respective sports. While the inclusion of indoor soccer may poor a little salt in some still fresh wounds, the larger message is to forget the past and move forward. The dialogue and voiceover free spot relies entirely on its soundtrack and footage to get its message across, ending with the “Tomorrow Starts Now” tagline, which serves as both an inspiration for a nation in need of some cheering up and a more general Nike-style rallying call. Stick around for credits after the jump. Read more

Three Agencies Remain in Hilton’s Hampton Review

hampton-logoHilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

Pizza Hut Names Deutsch LA Lead Creative Agency

pizzahutsmallPizza Hut has named Deutsch Los Angeles as its new lead creative agency, AdAge reports, taking over duties for McgarryBowen immediately. Deutsch is already lead creative agency for Pizza Hut’s Yum! Brands sister Taco Bell.

McgarryBowen won lead creative duties in a review this past September that included incumbent The Martin Agency, but now Pizza Hut has decided to change direction yet again. The Martin Agency had held the role since 2009. Pizza Hut’s move comes amidst slumping sales figures and the brand is looking to evolve its image. The company spent $247.4 million on measured media last year. Read more

Samsung’s ‘The Match’ Finally Reaches Its Conclusion

Cheil Worldwide teamed up with production company Psyop for the six minute conclusion to Samsung’s ambitious sci-fi soccer epic, “The Match.” The first episode in the series launched all the way back in November.

“The Match Part 2″ picks up with Earth’s Galaxy 11 team trailing 3-1 at the half, and in need of some serious rallying to defeat the alien team. Of course, it’s hardly a spoiler to give away that the team is up to the task. Samsung wasn’t about to end its month long campaign with an alien apocalypse, as that would hardly help them move product. For those who have been following all along, it’s the ending they were waiting for. While Samsung’s timing is a little questionable — “The Match Part 2″ was released just two days ago as a coda to the World Cup, while “The Match Part 1″ made its debut with the opening of the tournament — it has still seemed to find its audience, with over four million views in two days. We’ve included “The Match Part 1″ as a refresher after the jump. Read more

Anomaly Wins Duracell

duracell

To follow up on the inaccurate reports we received yesterday (our bad), we now know that Anomaly officially landed the Duracell account last night, beating out Grey, mcgarrybowen and Saatchi despite the latter’s work on that feel-good Derrick Coleman spot.

The total for the North American account is $50 million; P&G reps tell Ad Age that they went with Anomaly for the “iconic brand building with strong storytelling capabilities, strategic approach for an always-on connected world, and long-term fit and potential with their entrepreneurial culture.”

Bruce Dunlop Has a Few Choice Words Following BDA’s Closure

357e718BDA Creative’s original founder Bruce Dunlop issued a statement following the agency’s closure, citing “disagreements with the board regarding the future direction of the company” and “changes planned by the new management team” for his departure in April 2012. Dunlop went on to form a new agency, Dunlop Goodrich, with partner Daryl Goodrich following his departure.

In the statement, Dunlop largely blamed the new management team for the agency’s failure, stating “The company was run down by people who didn’t understand for one minute how we had got to where we were, and what potential was left in a big forward thinking creative company. We had done all the legwork, and just had to continue to produce good work, which was always our ambition above everything.” He speculated that “If the energy that went into destroying the company had been focused on making it better, the story would have been very different today.” Dunlop also thanked “all those who made BDA a great company” for their contributions. You can read the full statement, courtesy of The Drum, after the jump. Read more

<< PREVIOUS PAGENEXT PAGE >>