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Awards

Young Glory Team Launches Global Talent Agency

The team behind Young Glory, who this year added a design category to “the only industry awards program rewarding creative consistency” have launched a new, global talent agency called YG Talent.

Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.

“We realised that we were sitting on a real goldmine of talent  - talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of  creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.

YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.

First-Ever Award Show for GIFs Launches Today

GIFYSThe .GIFYs launch today, the first-ever award show dedicated to the animated .GIF format.

Created by a team at CP+B LA “in order to honor GIFs as a medium, social commentary and art form,” the .GIFYs nominees were selected by “a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.”

Starting today, the .GIFYs crew has opened up voting to the public to select winners across 12 categories: Animals, Art+Design, Can’t Look Away, Cats, Film+TV, Mashup, Nature+Science, News+Politics, Reaction, Sports, WTF, and GIF of the Year. “The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” explained .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”

Needless to say, many of the nominees are hilarious, and most of these categories should be hotly contested. Head on over to the .GIFYs site to make your voice heard, and don’t forget to vote for the GIF of the dude pouring Dr. Pepper all over himself behind John Kruk in the News+Politics section. Voting for the .GIFYs lasts a week, and the winners will be announced on the site later in the month. Stay tuned for credits after the jump.  Read more

BBH ECD Ari Weiss Talks UNICEF’s ‘Good Shirts’ in Latest ‘Behind the Cube’ Clip

ADC Behind The Cube: BBH’s Ari Weiss discusses “Good Shirts” from ADC Global Network on Vimeo.

Last week, we brought you news of ADC’s “Behind the Cube” video for Student Thesis Gold Cube winner Dani Wolf. This week, ADC has a new “Behind the Cube” installment, featuring BBH New York executive creative director Ari Weiss.

Weiss discusses UNICEF’s “Good Shirts” campaign — which sold t-shirts depicting an item of aid, priced at the amount it cost UNICEF to donate that item — and its unexpected success. As a driving force behind the campaign, Weiss believed “Good Shirts” would be the “conversation piece” of the campaign, building buzz and getting more people to donate. Instead, the idea really took off, and the t-shirts raised around half a million dollars — including the sale of a $300,000 shirt to an anonymous San Francisco buyer. It’s an interesting look at the process behind one of the more buzzworthy Gold Cube campaigns from last year, including a look at some of the excellent t-shirt designs, and an excellent reminder that sometimes even the creatives behind a campaign can be surprised by its results.

New ADC ‘Behind the Cube’ Video Features Student Thesis Gold Cube Winner Dani Wolf

The latest installment in the Art Directors Club “Behind the Cube” series features Dani Wolf, winner of the Student Thesis Gold Cube at the ADC 92nd Annual Awards last April for his final project at Bezalel Academy of Arts & Design in Jerusalem.

Wolf offers an intriguing look at the inspiration and process behind his Cube-winning “Disform 2012,” which, if you haven’t already seen it, is a really impressive series of signage-in-motion designed for a music festival. He explains how the inspiration for the project came from music and moving sculpture, and gives a small glimpse into his creative process. Looking back fondly on the experience, Wolk calls the process of spending three months on one thesis project “a one-time chance.” It’s a nice, brief (2:44) look at an impressive project from a young designer who should make waves in the future, but may never again have the opportunity to lavish all his attention on one pet project again. Wolf’s “Disform 2012″ project, and this “Behind the Cube” installment really speak for themselves, so please check out the video above. And feel free to chime in with your thoughts in the comments section.

[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn't like hearing the word "fuck" come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

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Feed Your Art to Laser Cat, So He Can Project it on the F***ing Moon

And now for the simultaneously most goofy and most hipster-y thing you will see today…

Hungry Castle and Umbrella teamed up to create Laser Cat, an art-eating cat that projects said art with its laser eyes, constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan.

In the Laser Cat video, directed by Luka Kostil, the guys at Hungry Castle claim there are three things everyone loves: “lasers, cats, and art and craft.” Laser Cat combines all three (or four, depending on your count) for the 93rd annual ADC Awards in Miami. They want you to submit your art (drawings, sculpture, painting, photography, cat photography, etc.) to Laser Cat. Depending on the number of works submitted, Laser Cat will project the works onto different objects. With 100 artworks submitted (fed) to Laser Cat, he will project the pieces onto a wall; with 1,000 submissions, a building; and with one million submissions, Laser Cat will project the art work on the f***ing moon. If that sounds cool to you, start submitting at lasercatmiami.com. So far 360 works have been submitted, with Ogilvy, BBDO, and Fallon listed as the first three agencies to submit. The first to feed Laser Cat their art was well-known designer Stefan Sagmeister, who you may remember from the Art Grandeur Nature/Absolut controversy.

Laser Cat will be eating submissions until November 30th, so get your work in now. The ADC Annual Awards of Art + Craft in Advertising and Design will take place at the Bass Museum in Miami Beach on April 8, 2014. Laser Cat will be there; what he projects his art on remains to be seen. Why not try to make it the moon? 

Here’s Taxi’s ‘Strategy’ 2013 Agency of the Year Entry

Now that we’ve received entries from both Lowe Roche and john st., the latter of which has already claimed to have won the Best Agency Video prize at the 2013 Strategy AOY Awards, why not see what else came into play at this year’s event. Above, we have fellow Toronto-based agency Taxi’s submission for the Strategy AOYs, which shows a hapless soul taking ad award obsession to a, well, more fashion-conscious level. We wonder whose actual Cannes Lions they used in the clip, though we’re anxious to see how “okinawin denim,” “mini-wallets” and “pilgrim aesthetics” could possibly all join as one. Where does this rank out of the three we’ve covered for you? In the meantime, you can also check out the trade’s current 2013 winners list here.

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And Now, a Quick Look into 2013 D&AD Black Pencil Judging

While the 2013 D&AD Awards is now in the books, the folks behind the event, like last year, have released a post-game video documenting the seemingly painstaking process of deciding who takes home D&AD’s most prestigious prize, the Black Pencil. Thankfully, there’s less debate and dillydallying this time around as the parties who produced this clip have shaved off half the time from last year’s Black Pencil instalment, which featured judges like David Droga and Bob Greenberg. This year’s version, meanwhile, features Black Pencil judges including W+K alum/Google Creative Labs ECD Iain Tait, Fred & Farid co-founder Fred Raillard and Turner Duckworth’s David Turner. In total, there were four 2013 Black Pencil winners (we’re almost certain you can guess one of them) as you’ll see at the end of the video, which lets you be a fly on the wall if only for a few. FYI, D&AD 2014 call for entries is now open.

In john st.’s World, Fear is Key to Great Brand Experiences

WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche’s entry earlier today). In its follow-up to last year’s introduction of a “professional clicking service” called Buyral, john st. gets more aggressive, scaring the bejeezus out of total strangers (well, at least let’s play along) as part of the a new marketing strategy that the agency’s christened “exFEARiential.”

It’s just as absurd/amusing, if not more so, than previous john st. AOY videos including Buyral as well as predecessors, Catvertising and Pink Ponies. It looks like we aren’t the only ones that get a kick out of “exFEARiential” as it picked up Best Agency Video at the Strategy awards, where john st. also took home gold for Agency of the Year and bronze for Digital Agency of the Year. FYI, if you stick around til the end of the clip, you can click on separate videos of the stress tests featured above (or if you’re just unwilling to wait, go here and here). Credits after the jump.

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Lowe Roche Mines Data, Reveals Ad Folk Like to Drink Alcohol, Watch Porn Among Other Things

Lowe Roche respects the data. In a video for Strategy Agency of the Year Awards, the Toronto-based company provided some education on the habits of the ad employee demographic. Not just tidbits about dieting and working, but the juicy stuff: you know, alcohol and porn. As someone who works with data just about every day (for sports, not survey research) I definitely appreciate a math-based approach to an industry full of projects that often rely on intuition and copycat trends. Product-research data can always be manipulated or ignored or conducted incorrectly. Steve Jobs once said, “People don’t know what they want until you show it to them,” and he was right. But demographic data is usually helpful and meaningful.

Here are a few lighthearted and self-deprecating mathematical takeaways from the clip, according to PMB Advertising Vertical Analysis 2013:

- Ad people drink nine times as much bourbon as the average Canadian.

- Ad people watch 1.7 times the amount of pornography as the average Canadian.

- And ad people are 1.6 times as likely to mute the sound in TV commercials as the average Canadian.

At least we can all agree that television commercials are typically bad. Buy some Jefferson’s Reserve. Drink up. Credits after the jump.

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