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Awards

New ADC ‘Behind the Cube’ Video Features Student Thesis Gold Cube Winner Dani Wolf

The latest installment in the Art Directors Club “Behind the Cube” series features Dani Wolf, winner of the Student Thesis Gold Cube at the ADC 92nd Annual Awards last April for his final project at Bezalel Academy of Arts & Design in Jerusalem.

Wolf offers an intriguing look at the inspiration and process behind his Cube-winning “Disform 2012,” which, if you haven’t already seen it, is a really impressive series of signage-in-motion designed for a music festival. He explains how the inspiration for the project came from music and moving sculpture, and gives a small glimpse into his creative process. Looking back fondly on the experience, Wolk calls the process of spending three months on one thesis project “a one-time chance.” It’s a nice, brief (2:44) look at an impressive project from a young designer who should make waves in the future, but may never again have the opportunity to lavish all his attention on one pet project again. Wolf’s “Disform 2012″ project, and this “Behind the Cube” installment really speak for themselves, so please check out the video above. And feel free to chime in with your thoughts in the comments section.

[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn't like hearing the word "fuck" come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

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Feed Your Art to Laser Cat, So He Can Project it on the F***ing Moon

And now for the simultaneously most goofy and most hipster-y thing you will see today…

Hungry Castle and Umbrella teamed up to create Laser Cat, an art-eating cat that projects said art with its laser eyes, constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan.

In the Laser Cat video, directed by Luka Kostil, the guys at Hungry Castle claim there are three things everyone loves: “lasers, cats, and art and craft.” Laser Cat combines all three (or four, depending on your count) for the 93rd annual ADC Awards in Miami. They want you to submit your art (drawings, sculpture, painting, photography, cat photography, etc.) to Laser Cat. Depending on the number of works submitted, Laser Cat will project the works onto different objects. With 100 artworks submitted (fed) to Laser Cat, he will project the pieces onto a wall; with 1,000 submissions, a building; and with one million submissions, Laser Cat will project the art work on the f***ing moon. If that sounds cool to you, start submitting at lasercatmiami.com. So far 360 works have been submitted, with Ogilvy, BBDO, and Fallon listed as the first three agencies to submit. The first to feed Laser Cat their art was well-known designer Stefan Sagmeister, who you may remember from the Art Grandeur Nature/Absolut controversy.

Laser Cat will be eating submissions until November 30th, so get your work in now. The ADC Annual Awards of Art + Craft in Advertising and Design will take place at the Bass Museum in Miami Beach on April 8, 2014. Laser Cat will be there; what he projects his art on remains to be seen. Why not try to make it the moon? 

Here’s Taxi’s ‘Strategy’ 2013 Agency of the Year Entry

Now that we’ve received entries from both Lowe Roche and john st., the latter of which has already claimed to have won the Best Agency Video prize at the 2013 Strategy AOY Awards, why not see what else came into play at this year’s event. Above, we have fellow Toronto-based agency Taxi’s submission for the Strategy AOYs, which shows a hapless soul taking ad award obsession to a, well, more fashion-conscious level. We wonder whose actual Cannes Lions they used in the clip, though we’re anxious to see how “okinawin denim,” “mini-wallets” and “pilgrim aesthetics” could possibly all join as one. Where does this rank out of the three we’ve covered for you? In the meantime, you can also check out the trade’s current 2013 winners list here.

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And Now, a Quick Look into 2013 D&AD Black Pencil Judging

While the 2013 D&AD Awards is now in the books, the folks behind the event, like last year, have released a post-game video documenting the seemingly painstaking process of deciding who takes home D&AD’s most prestigious prize, the Black Pencil. Thankfully, there’s less debate and dillydallying this time around as the parties who produced this clip have shaved off half the time from last year’s Black Pencil instalment, which featured judges like David Droga and Bob Greenberg. This year’s version, meanwhile, features Black Pencil judges including W+K alum/Google Creative Labs ECD Iain Tait, Fred & Farid co-founder Fred Raillard and Turner Duckworth’s David Turner. In total, there were four 2013 Black Pencil winners (we’re almost certain you can guess one of them) as you’ll see at the end of the video, which lets you be a fly on the wall if only for a few. FYI, D&AD 2014 call for entries is now open.

In john st.’s World, Fear is Key to Great Brand Experiences

WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche’s entry earlier today). In its follow-up to last year’s introduction of a “professional clicking service” called Buyral, john st. gets more aggressive, scaring the bejeezus out of total strangers (well, at least let’s play along) as part of the a new marketing strategy that the agency’s christened “exFEARiential.”

It’s just as absurd/amusing, if not more so, than previous john st. AOY videos including Buyral as well as predecessors, Catvertising and Pink Ponies. It looks like we aren’t the only ones that get a kick out of “exFEARiential” as it picked up Best Agency Video at the Strategy awards, where john st. also took home gold for Agency of the Year and bronze for Digital Agency of the Year. FYI, if you stick around til the end of the clip, you can click on separate videos of the stress tests featured above (or if you’re just unwilling to wait, go here and here). Credits after the jump.

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Lowe Roche Mines Data, Reveals Ad Folk Like to Drink Alcohol, Watch Porn Among Other Things

Lowe Roche respects the data. In a video for Strategy Agency of the Year Awards, the Toronto-based company provided some education on the habits of the ad employee demographic. Not just tidbits about dieting and working, but the juicy stuff: you know, alcohol and porn. As someone who works with data just about every day (for sports, not survey research) I definitely appreciate a math-based approach to an industry full of projects that often rely on intuition and copycat trends. Product-research data can always be manipulated or ignored or conducted incorrectly. Steve Jobs once said, “People don’t know what they want until you show it to them,” and he was right. But demographic data is usually helpful and meaningful.

Here are a few lighthearted and self-deprecating mathematical takeaways from the clip, according to PMB Advertising Vertical Analysis 2013:

- Ad people drink nine times as much bourbon as the average Canadian.

- Ad people watch 1.7 times the amount of pornography as the average Canadian.

- And ad people are 1.6 times as likely to mute the sound in TV commercials as the average Canadian.

At least we can all agree that television commercials are typically bad. Buy some Jefferson’s Reserve. Drink up. Credits after the jump.

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What Happens When Zulu Alpha Kilo Lets Consumers Judge Award-Winning Work?

This month’s Advertising and Interactive Annual issue of Applied Arts Magazine features some unusual creative thought from Zulu Alpha Kilo. ZAK is guest art directing for the magazine, and the agency decided to produce a thought experiment that would challenge the way industry insiders perceive quality work. In short: the issue’s winning work was rejudged by “regular” consumers, and the results were quite different.

In the accompanying video, we don’t get to see what work was praised by critics and panned by consumers, but we are told that 70% of the critically-acclaimed work wasn’t as acclaimed when consumers were judging. The remaining 30%, praised by both, went on to have success at Cannes. Such a large split brings up a compelling debate about what makes certain work good, accessible, and appealing to the public. It’s the same debate that comes with any creative format, be it movies, music, art, but when consumers are involved, their opinions should help qualify what makes something good or bad. How much those opinions should count, I’m not sure. This type of experiment may not lead to easy answers, but at least it asks some very interesting questions.

If You Have Eight Minutes to Spare, Here’s a New Cannes Lions Doc

We’re sure many of you on the East Coast have already checked out by this point, but here’s a short film anyways produced by Jack Morton Worldwide that somewhat documents the Cannes Lions experience. Beginning with shots of creative notables including AKQA CCO Rei Inamoto in some sort of meditative pose as they ponder the questions being asked, the video eventually gives us a sense (especially those of us who’ve never made it out there) of what it’s like to win, or just be at the week-long event in general. That’s good enough for us at this point, thanks.

Regarding the doc, which also features the likes of David Droga, Jack Morton director of moving image, EMEA Adam Norris tells Campaign Brief, “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe.   Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.” And we suppose it basically does.

Leo Burnett Wins TruthBrief with Artistic Flourish

In writing, Leo Burnett’s winning entry for the 4A’s TruthBrief Competition almost sounds like a Sporcle quiz: advertisements stripped of logos were turned into artwork.Visually, the Leo Burnett submission – titled “4 Le Communique Art Show” – was meant to show that advertising and art don’t have to be mutually exclusive. The agency produced an art show at a college campus with the logoless works of art. Although you can’t clearly see the the art in the video above (I’m not sure why), the concept still lends itself to thoughtful debate about the relationship between commercialism, creativity, and art.

The competition called for entries that could “improve advertising’s image and attract a new generation of talent into the advertising business.” Considering it’s generally accepted that a majority of ads are boring and/or terrible, the competition seems like a worthy endeavor. As for Leo Burnett, now that the art is over, the agency can go back to handling it’s mega-commercial clients like McDonald’s, The Coca-Cola Company, and Kellogg’s.

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