We’re not sure if it’s some sort of lead-up to the D&AD’s 50th anniversary celebration in September, but for whatever reason, the folks behind the U.K.-based awards show decided to film Black Pencil judging for “the first time ever.” Today, the D&AD crew released this trailer for a full film put together by RSA that will be unveiled next week. From what we see so far, we’ve got appearances from Bob Greenberg, David Droga and of course, a bevy of opinions–though we wish D&AD would at least tease one of the campaigns the judges are reacting to. But, pray tell, is Black Pencil judging different than that of any other awards show?
We think this certainly merits the title of good sport. Portland, Maine-based VIA Agency has come up with this clip and note to praise Raleigh shop Baldwin& for succeeding them as AdAge “Small Agency of the Year.” You might know Baldwin& from their recent Burt’s Bees work or for hiring former rockers (and creating interesting titles to boot). We give credit to VIA CEO John Coleman for his note to the “Small Agency” successor, which you can squint at below. Or just check out a larger version here.
Well, it has all come to pass as the 30-and-under “Young Glory” global ad competition is finally said and done with for this year. Last we heard, newly anointed R/GA global CCO Nick Law was issuing a brief for the contestants, with a little twist added to the mix. Anyhow, it’s over and here’s your update on the 8 briefs, 8 months battle:
Overall Professional Winners 2011-2012
Agency: DraftFCB, Auckland
Agency: Ogilvy Sydney
Overall Student Winners 2011/2012
In a statement, Nick Law described the entries as “way beyond classic advertising,” adding, “The great transition our industry is going through will be inherited by an impressive group of people.” We’ll let you be the judge after you check out the full list of results here and larger infographic after the jump.
Last month, we showcased a short PSA titled “We’re Better Together,” an effort from two young creatives at WPP-owned Latino-focused shop Wing Advertising. Created as part of a film competition for “Circulo Creativo Latino de Estados Unidos,” an organization that encourages Latino-American creatives to have each other’s backs in the cutthroat world of marketing, the winning spot won Said Fayad and Marc Duran an all-expenses paid trip to Cannes this year.
But, just because Fayad and Duran were given the unique opportunity to rub shoulders with the advertising elite doesn’t mean Wing was about to let this be a vacation for the two young creatives. In fact, Fayad and Duran are chronicling their time on the French Riviera with a Tumblr called “Flip Flops and Socks,” a title that salutes geeky tourists’ stereotypically chosen style of footwear. Throughout the week, Fayad and Duran are posting pictures, videos, interviews, blog posts and animated gifs of their experiences, at least as long as the copywriter/art director team can stay sober. Stalk the duo as they transform from wide-eyed newbies into jaded, grizzled old pros here.
Like pretty much every year, one ad awards show predicts another and 2012 is no different as the Association of Independent Commercial is the latest organization to honor Chipotle and BBH/Google Creative Lab for their respective efforts. Both picked up “Best in Show” efforts at tonight’s event, which as usual takes place in New York’s Museum of Modern Art.
Chipotle’s “Back to the Start campaign from CAA and director Johnny Kelly earned Advertising Excellence/Single Commercial honors while BBH and Google Creative Labs won the Advertising Excellence/Campaign prize for the Chrome efforts including “Dear Sophie” and “It Gets Better.” On the agency front, W+K ran away with the most number of honors, earning 10 in all for everything from Copywriting for the Chrysler “Halftime in America” spot starring Clint Eastwood, Visual Style for the Heineken “Handlebar Mustache” ad and Cinematography for the Levi’s “Legacy” campaign.
Other notable agency winners include 72andSunny and BBDO New York, which each earned five awards. On the directing front, meanwhile, Tool’s Jason Zada picked up a few directing honors for his nifty, creepy viral hit, “Take This Lollipop“.
Ben Silverman and Tyler Durden–sorry, Edward Norton–were among the judges for this year’s Firefox Flicks competition, which of course is brought to you by Mozilla, which announced the winners during the Cannes Film Festival. The jury including Mozilla staff, film industry folks and more picked six top entrants, whose work will eventually be incorporated into global marketing campaigns for the browser. Without further ado, see the showreel above and check out more info on Mozilla’s blog here.
“Circulo Creativo Latino de Estados Unidos” is an organization that seeks to increase and foster interaction between US-based Hispanic creatives. This year, the CCLEU held a competition that asked young creatives to create a PSA of sorts encouraging eligible members to join the organization, with the winning entry earning its creators an all-expenses paid trip to the Cannes Lions Festival.
The winning entry (above) comes from art director Said Fayad and copywriter Marc Duran, two employees at Wing, a WPP-owned subsidiary of Grey that specializes in work that targets a Latino audience. “We’re Better Together” is a phrase contrasted with probably the worse piece of three-word advice any movie character can take, the infamous “let’s split up.” Maybe best made fun of in Joss Whedon‘s recent horror/satire Cabin in the Woods, “let’s split up” never works out for the would-be victims of film.
Sure, one could argue that Fayad’s and Duran’s spot’s effectiveness relies on borrowed interest from the various films and TV shows it features. But, for pop-culture and horror movie buffs (I’m looking at you, Kiran), identifying where each clip originates is what makes “We’re Better Together” so much fun.
Somehow, yours truly was able to hit up three events last night (yeah, we know, it’s a hard knock life, but I’m getting old), the last being the CLIO Awards, which once again took place at the American Museum of Natural History way the hell uptown and under dreary skies in NYC. Regardless of the gloom, we felt rather uplifted from MC/plastic surgery advocate Joan Rivers and her self-deprecating humor. Despite what seemed to be laryngitis, the comedienne rallied on and made the requisite Kardashian jokes, showed off her starring spot in a BF Goodrich ad from the 1800′s and presented the Grand Clio to Volkswagen.
Please allow us to apologize for the shitty image, but then again, it was standing room only and our section was booked. Anyhow, it was heartwarming that outgoing Ogilvy & Mather chairman Shelly Lazarus spoke highly of one of her “best friends” and CLIO Lifetime Achievement Award winner, Piyush Pandey. With his brilliant Rolly Fingers-esque moustache and all, Pandey was humble even after Lazarus dubbed the 30-year O&M vet the “godfather of modern Indian advertising.” From then on, through the reels, multiple presentations, etc., we somewhat started to glaze over, so before you do, check out the full CLIO 2012 winners list here. By the way, we once again loved the Spinal Tap-ish labyrinth to get to the show, which gives us an opportunity to view taxidermy at its finest.
Even though this year’s ANDY Awards are said and done (and thanks for bucking the trend of the traditional ad awards show), R/GA would still like to help the winners gloat. The “agency for the digital age” has unveiled the myANDY app, which lets you, yes, download your trophy to your iPhone. If you’re feeling the need to rub your prize in a bit further, feel free to watch the video above. We’ve been told that only actual ANDY winners will get access to download the app, which makes sense.
Now that he’s done pontificating about Pinterest for the time being, our regular contributor and HUGE senior marketing strategist Josh Seifert returns in time for awards season. As the headline suggests, our scribe points out how digital has evolved, but digital awards–eh, maybe another story.
With this year’s marketing awards season in full swing, I recently took a closer look at what’s winning awards in digital these days. With full credit to everyone who recently took home a CLIO or a Webby, I have to admit that digital awards have become a bit of a head-scratcher for me. If awards are meant to recognize excellence in the medium, I’m not sure what’s going on.
The Webbys are possibly the highest profile digital awards and, honestly, have done a great job of raising the profile of digital in websites, online film, interactive advertising and mobile, in too many subcategories to count. Each year, I log in to vote in the People’s Voice Awards (usually at someone else’s behest) and, after arbitrarily casting a few votes, quickly become bored and abandon the site. The field is simply too broad, maximizing the number of winners (and entries), at the expense of the overall relevance of the awards.