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Awards

Pittsburgh ADDYs Resorts to Creative ‘Mindf***ing’ in Self-Promo

We should start by noting that it was admittedly hard to resist posting about this since we are briefly mentioned and all. Hell, who couldn’t use a mid-day ego boost? Besides the name-check, though, we were somewhat intrigued by this lengthy, perhaps Being John Malkovich-inspired self-promo for the Pittsburgh Advertising Federation’s 2013 ADDYs, which took place last Friday (recap here).

In a clip that we say tops whatever the Dallas ADDYs came up with this year, we learn what a creative’s mind looks like when he or she is out of ideas, a barren wasteland of cliches, sex toys and worries about being called a “hack” (which, unfortunately, is quite a familiar term in these parts). The only downside to this clip, penned by OgilvyAction copywriter Jacob Bofferding, is the protagonist being the ultimate hipster creative cliche, which we’ve seen way too many times this year thanks to the deluge of 72andSunny-created Samsung Galaxy spots. Other than that, we can think of worse ways to kill a few minutes.

Cheat Your Way to the AICP Awards (Not Really)

The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.

If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.

This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.

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TED Announces Latest ‘Ads Worth Spreading’ Winners

Is it that time already? Well, the folks behind non-profit org TED have announced this year’s list of winners for its annual “Ads Worth Spreading” challenge. How do they measure up to previous winners like Willie & Chipotle’s “Back to the Start?” Well, we’ll let you be the judge, but yes, Y&R NY’s “Annie” ad for Dell (below) as well as a couple of Super Bowl spots made the grade this time around including the Dodge Ram “Farmer” SBXLVII entry and Coca-Cola’s “Security Cameras” effort.

According to the TED camp, to find the work, they briefed six teams of two–one TED speaker paired with one “rising star from the advertising industry”–to seek out work in each category. In turn, TED’s 25 “Advocates,” which is not a Scientology phrase as far as we know but are those who are actual industry leaders in advertising, production, curation and film,” twisted arms and nominated across all categories such as  Talk, Social Good, Creative Wonder and Brand Bravery. See full winners list here.

Cassies are Cheerfully Irrelevant

Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year’s Grammys, the best approach is to let it all hang out with some good old fashioned self-deprecation.

Here are three clever promos created by Toronto agency john st., which introduced us to “Buyral” not too long ago, for the 2013 Cassie Awards, which apparently have been billed by the parties involved as the Canadian Effies. If nobody else cares about your commercials, at least you can add a trivial trophy to the banner of the agency website only clients will know about. I’ll leave you to the other two spots and the credits after the jump before the imaginary orchestra cuts me off.

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Grammys Remind You That ‘The Whole World is Listening,’ But No Pressure or Anything

For the sixth consecutive year, TBWA\Chiat\Day L.A. is behind the ad campaign for CBS’ telecast of the Grammys, which airs on Feb. 10.

The new campaign, titled “#TheWorldIsListening” (because all campaigns require hashtags now), continues on the The Recording Academy’s quest to highlight somewhat younger musicians than in years past. Starting in 2011, when the Grammys shocked the country by bestowing the coveted Album of the Year award on Canadian indie band Arcade Fire, the awards show has benefited immensely in TV ratings by targeting a younger audience. That’s probably why in the first 60-second spot, “Anthem,” we get narration by Rihanna Cat Power and cameos from Skrillex, Taylor Swift, and the newly christened Snoop Lion.

Of the trio of new spots, the real winner is the above 30-second piece featuring blues-rock duo The Black Keys with narration by New Orleans blues legend, Dr. John. The Black Keys’ newest album, El Camino, is nominated for the prestigious Album of the Year award this time around. Considering it’s probably the Black Keys’ worst (as Arcade Fire’s worst, The Suburbs took home the award in 2011), it’s my odds-on-favorite to win big in 2013.

The campaign also features a web component dubbed the Grammy Amplifier, a something that a statement from Chiat says “has the potential to become a new platform for social musical discovery.” Watch one more spot starring Rihanna and view credits after the jump.

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The 2013 Dallas ADDY Teasers Hath Overfloweth

As a midday interlude, we give you this latest round of teasers hyping the 2013 Dallas ADDY awards, which are basically a month away. Following up on the Richards Group-created promo from December, which introduced us to this year’s obviously silly “Trade your baby for a trophy” theme, the ADDY gang presents the third and fourth installments with, yes, babies still in tow. As we remember the time when the AAF unveiled far better promos to hype their annual event, we’re also feeling increasingly sorry for the little ones in this year’s batch. Ah well, consider it a quick lunchtime time-killer.

 

Dallas ADDY Crew’s 2013 Mantra: Who Needs Babies When a Trophy Will Do?

Those ad-obsessed folks at the American Advertising Federation are back with another silly call-for-entries campaign for the Dallas ADDYs, using this tagline for the 2013 awards: “Trade Your Baby for a Trophy.” Yep, you read it correctly, but as you see in the video above and on the 2013 Dallas ADDYs site, the little tikes are being used as an analogy for ideas. Very clever. Hometown agency The Richards Group was behind the clip above, which to be honest pales in comparison to the absurd promos that wrapped up the 2012 awards. While this may not necessarily light a fire to enter, let us tell you that you only have until tomorrow, Dec. 12, to send your “idea baby” and make deadline. Godspeed.

You Wanted It (OK, Maybe Not), But You Got It: Your Fall ’12 Tomorrow Winners

The tipster who sent word of this before we received the official news dubbed it “the most important award show.” Har har, but sarcasm aside, the Art Directors Club has indeed announced the winners of its latest Tomorrow Awards, a prize that’s apparently so important that it needs to be handed out biannually. Anyhow, at a ceremony in Sao Paulo last night, Fall ’12 Tomorrows were handed out to five winners in all including R/GA for “One Copy Song ” (not a bad choice) and Google Creative Labs’ collab with Tate Modern dubbed “This Exquisite Forest.” Check out the Fall 2012 Tomorrow winners showcase here, and if you’ve got 12 minutes to spare to view some behind-the-scenes Tomorrow action including a look at the show’s also rans, see below.

So, the ‘Young Guns X’ Party Went Down Last Night and Here’s Your Quick Recap

 

Well, to be honest, we missed the party too for the first time since joining AgencySpy as it appears the invite was lost in the mail. But, not to fret, as we’ve received official word that the Art Directors Club’s annual Young Guns event–make that Young Guns X–occurred last night and the organization chose 34 winners from 10 countries in all from the 30-and-under creative competition. According to the ADC  folks, this was the smallest class in Young Guns history, though we were admittedly intrigued by the camp’s little guerilla stunt from earlier this promote Young Guns X (see below).

The winners, who you can see here, will not only have their work displayed at the ADC in an exhibition that will run through Nov. 29, but will also be added to the Club’s permanent online collection. Now, on to XI.

There’s Nothing Like a 1-900 Ad Spoof to Lure Young Creatives (Kinda NSFW)

Happy Election Day Eve! As we return to some sort of normalcy, let’s kick things off this week with this, um, promo for Eurobest’s Young Creative competition that’s brought to us by agency, Fuel Lisboa. The folks who sent this to us used “creative wet dream” as the subject line, and as you can see, they’re trying to send as literal of a message as possible. While there’s no 1-900 number to be had, the cliches of those adult-oriented, late night ads seem to be intact including the amorous ladies in a hot tub (of course) and stock music culled from an 80′s porn flick. Too bad the suited douche has to ruin all the fun. So far, the reaction has been wonderful on YouTube, with just two comments saying “Lame” and “seriously, i have seen better commercials that i didn’t understand.” So, mission accomplished.

Speaking of Eurobest 2012, which takes place Nov. 28-30 in Lisbon, the complete jury lineup is in the bag. Go here to find out who’s involved. Credits for the clip above after the jump.

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