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BSSP

BSSP Combines Greyhound, Heavy Metal

With summer movie season approaching, BSSP created a cinematic preview spot for Greyhound featuring the fictional heavy metal band MüttonGüt.

The 60-second spot sees the tour manager for MüttonGüt (who bear more than a passing resemblance to Spinal Tap) booking the band for Greyhound’s dollar fares rather than their usual tour bus. Initially reluctant, the band soon appreciates Greyhound’s amenities while also enjoying interacting with other passengers. The drummer, for example, teaches his seatmate how to apply eye liner to get “that smoldering effect.” While not the most original approach, its lighthearted tone fits the brand and the summer blockbuster placement.

“When we can communicate a product benefit in a relevant and rewarding way for the consumer, we’ve succeeded,” said Creative Director Steve Mapp. “Who better to experience the expanded service and onboard amenities of Greyhound than a hard-working, continually touring metal band, like MüttonGüt? Besides, they’re really big in Japan.”

The spot will run nationally in cinemas starting tomorrow, and continue through the summer blockbuster season, and a “cinema poster touting the service and band will also run in over 90 theaters in top Greyhound markets starting in October.” A 30-second version of the spot will air online on channels including ESPN, YouTube, Xbox, Vevo and Hulu.

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Will Ferrell Takes on Robert Redford for BSSP, Raise the River

Sausalito, CA-based Butler, Shine, Stern & Partners are rolling out a new campaign today for Raise the River, “an organization that has been working to bring water to the Colorado River and restore it to the Gulf of California.” The new campaign revolves around a series of videos pitting Robert Redford against Will Ferrell in a mock debate about the proper way to restore the Colorado River. Redford plays the straight man, representing Raise the River, while Ferrell thinks the solution is to “Move the Ocean.”

The campaign begins today with a series of videos, first exclusively on YouTube and Funny or Die, and then on Participant Media’s Pivot Channel on March 22nd. Funny or Die released the first clip today, with a series of videos to be released gradually through April. BSSP’s campaign aims to raise 10 million dollars for the restoration of the Colorado River. Redford explains the problems facing the Colorado River and how Raise the River can help. Will, excuse me, William Ferrell chides “Old Sundance” and argues that the real solution is to “several hundred miles inland,” which will help both the river and American surfers. To add emphasis to Ferrell’s cause, he is joined in one of the videos by surfer, Kelly Slater.

“We saw this idea of a fictitious debate between Mr. Redford and Mr. Ferrell as a novel way to generate greater awareness of the very serious issues facing the Colorado River,” explains Jill Tidman, executive director of the Redford Center. “Bringing a sense of humor to the effort opens the door for a much greater audience and offers everyone a chance to be part of winning this campaign—and this is one we are going to win.”

In addition to the series of videos, BSSP has created websites for both Raise the River and Move the Ocean, as well as “a series of sharable social media clips featuring Ferrell to seed a robust social media initiative.” You can see Redford debate Ferrell in the clips above and below, and stick around after the jump to see Kelly Slater join Ferrell for Move the Ocean.

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