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Celebrity

David&Goliath Shows Different Side of Blake Griffin for VIZIO

David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. Read more

Samsung Gets Cute with Kristen Bell, Dax Shepard

Samsung finally lets up on Apple in its latest spot, instead getting cozy with cute real-life couple Kristen Bell and Dax Shepard.

In the 90-second spot, the couple continuously ditch other plans in favor of staying in and entertaining themselves with the Samsung Galaxy Tab S. It’s a clever idea, and both the execution and the decision to go with an actual couple lend it an air of believability.

The spot begins with Shepard marveling at Bell’s tiny fingers. “How do you even hold things with these little guys?” he asks. This gives an indication of the tone for the rest of the spot, which may spell cuteness overload for some but has already picked up over 5 million views on YouTube in three days. “Hey, we promised we’d hike,” he then reminds her, only for the couple to spend the rest of the day on the Galaxy Tab S wasting time. (The only time either ventures outside the house is when Shepard picks up food to satisfy Bell’s pregnancy cravings.) At one point the couple dress up for an event, but get distracted and soon realize it ended hours ago.

It’s a refreshing approach for Samsung, and a welcome departure from what has become routine Apple-bashing. No word yet on whether this was created by Samsung’s agency of record 72andSunny or in-house, but we will update with that information when we receive it.

Update: We’ve received word that the spot was in fact created by McKinney.

TPS Brings Together Richard Sherman, Llama for Neff

Los Angeles-based production company Three Point Stance (TPS) brings together Seahawks star cornerback Richard Sherman and a llama named Spartacus in a new campaign for Neff’s Brodie sunglasses collection.

“We wanted to connect with the Neff core audience and what better way to do that than to bring together one of the biggest names in the NFL and a llama?  What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign when Shaun (Neff) and Richard (Sherman) believed in it,” said Three Point Stance founder Erick Peyton, who co-directed the spots along with Michael Koerbel.

The campaign includes seven videos, ranging in length from 15 seconds to almost a minute. Each spot employs some pretty ridiculous humor, imagining Sherman and Spartacus as inseparable buddies in various scenarios, such as hosting a cooking show and appearing together at a press conference. TPS hopes that the lighthearted approach and Sherman’s popularity will appeal to Neff’s young target demographic, and get shared on social channels. Neff founder Shaun Neff was excited to work with Sherman, stating, “Such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s truly a dream come true.” Read more

WPP’s Team Detroit Debuts New Lincoln MKC Ads Featuring Matthew McConaughey

At the end of last month we brought news of Lincoln’s partnership with Oscar-winning actor Matthew McConaughey for a new campaign promoting the Lincoln MKC, to be handled by a shop within WPP’s Team Detroit division.

Now, Team Detroit and Lincoln are rolling out the new campaign with a series of (purportedly unscripted) spots that take a somewhat unorthodox approach. In the 60-second introductory spot (featured above), McConaughey drives around pontificating on what it means to “go back” and how some people say you can’t do it but really you just have to look in the right places. What is he talking about exactly? How does it relate to the MKC? Your guess is as good as ours.

In the similarly strange “Bull,” the actor admires the majesty of a large bull blocking the road, before deciding to turn around and take the long route. The 30-second “I Just Liked It” is a little more straightforward, with McConaughey explaining that he drove a Lincoln long before he was paid to, not to look cool or make a statement, but because he “just liked it.” Read more

Gisele Bündchen Stars in Droga5′s Latest for Under Armour

When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels.

In the latest from Droga5′s “I Will What I Want” campaign, quotes from these social media critics are shown in the background (along with some support) as Bündchen tunes it all out and proceeds to kick and punch a heavy bag. She looks more like an athlete than a model in the spot, proving she has abilities beyond the runway. Her kung fu and yoga moves are also on display at http://gisele.underarmour.com/ — set to the backdrop of more real social media comments. While Gisele may have seemed like an odd choice for Under Armour, the collaboration works, even if it lacks the same narrative power as the campaign’s previous spot with Misty Copeland.

“We wanted to show a new side of Gisele—the unguarded, raw, real and brave side that shows what its like living in the public eye,” Droga5 Creative Director John McKelvey explained to Adweek. “To the world, most people have only seen her in a context of beauty and polish. But when we came to Gisele with the idea, she embraced the truth of the concept and its potential to be a positive message.” Read more

M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady


M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perception as the official fuzzy boot of Starbucks-toting girls everywhere.

Launching today, the campaign focuses on life’s smaller moments, centered around the 60-second spot “Time Out.” In the spot, Brady shares the message that in life you only get so many time outs and you need to make them count, because you can’t back pocket them or carry them over to another day. Tom’s voiceover plays out over a scene of him driving to play golf with his father, a pastime the two have shared since Tom was old enough to play. Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled “Down Time” arriving in December.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Whether that will convince men to rush out and buy UGG remains to be seen. Stick around for behind-the-scenes footage after the jump. Read more

Olson Engage Gets Marshawn Lynch to Kick Off Skittles’ NFL Sponsorship

Olson Engage has kicked off this season’s Skittles’ NFL sponsorship with a new spot starring Seattle Seahawks running back Marshawn Lynch.

As you may remember, Lynch’s involvement with the brand dates back to a DDB campaign celebrating the Seahawks in January, which also included a Skittles charitable auction to benefit Lunch’s Fam 1st Family Foundation. This time around, Lynch works Skittles into his training routine in a humorous 30-second spot. It’s nice to see Lynch and Skittles not taking things too seriously, and instead focusing in on the goofiness factor inherent in an athlete promoting a candy brand. Skittles promises it is just the “first in a series” of NFL promotions designed to make game day “awesomer.”

Toth+Co Enlists Drew Brees for Wrangler

With football season around the corner, Toth+CO enlists Drew Brees in their latest spot for Wrangler’s new Advanced Comfort Jeans. And the results are…exactly what you’d expect from a Drew Brees Wrangler ad.

Brees sits on a cooler on the back of a truck, plays some football with his buddies and his son, and takes his lady out to dinner. Pretty generic stuff. Interspersed with this footage are graphics of Wrangler’s “4-way flex technology” which offers “20% stronger” reinforced fibers. And the spot ends, of course, with Brees delivering the longtime tagline of “Real. Comfortable. Jeans.” There’s nothing fresh here, but fans of Brees, and football fans who can’t wait for the new season, should still find it a welcome sight. Read more

W+K Portland, Craig Robinson Return for Dodge Dart

W+K Portland launched the “Don’t Touch My Dart” campaign earlier this month, pairing comedians Craig Robinson and Jake Johnson. Well, it’s a few weeks later and the duo are back for several follow-up spots the agency has released for the campaign, along with a new interactive digital experience.

In the 30-second “Craig,” Johnson tries to get Robinon’s attention by repeatedly saying his name while he cleans and admires his Dart. Robinson spends the whole time ignoring him, leading into the “Don’t Touch My Dart” tagline (along with accompanying music, composed and performed by Robinson) and a prompt for viewers to “See what happens when you touch my dart.” Clicking on the link leads to an interactive digital initiative where you can move your cursor to “touch” Craig’s dart and see what happens. Try it for yourself here, and stick around after the jump for a couple for “Voice Touching” and “Birdhouse.” Read more

One Trick Pony Unites Branson, Goldsmith for Virgin Hotels

One Trick Pony got together Virgin billionaire Richard Branson and Jonathan Goldsmith — the actor perhaps most well-known for playing “The Most Interesting Man in the World” in the ongoing Dos Equis campaign — to promote the launch of Virgin Hotels, starting with a single location in Chicago.

In the spot, Branson recites some supposed rumors about the hotel — “The beds are so springy, they had to lift the ceilings 16 inches,” for example — while Goldsmith acts them out. Goldsmith’s involvement leaves no doubt from where One Trick Pony took its inspiration, and Branson’s acting can be a bit stiff, but the 55-second spot is not without its charm. Where the campaign really shines, though, is its social component, which invites consumers to tweet their own rumors about the hotel from the Virgin Hotels site. Users who submit some of the best tweets will be entered for a chance to win a two-night stay at the first Virgin Hotels location, where it’s rumored that Richard Branson tucks everyone in at night. Read more

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