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Celebrity

GreenLight Taps Cam Newton for Under Armour

At the end of last month, we brought you news of Droga5′s campaign for Under Armour highlighting American Ballet Theatre soloist Misty Copeland. The latest from the brand, created by GreenLight Media and Marketing, tells the kind of story more expected from the brand, turning to Carolina Panthers quarterback Cam Newton for a new series entitled “Huddle Up.”

The first episode in the series begins with the Panthers’ disappointing end to the 2013 season. While the season is over, Newton has his work cut out for him in a busy offseason that sees him working towards a college degree, recovering from surgery, and helping the kids at his program. Over the course of around six minutes, viewers are given a well-rounded view of Newton’s life off the field as he prepares for training camp.

Under Armour vice president of creative Brian Boring told Fast Company that the goal of the series is to “create stories that inspire athletes,” adding, “The content series format gives us an opportunity to tell a deeper story through the voice of an athlete, specifically in this case, football players.” Read more

The Brooklyn Brothers Brings Back Jason Sudeikis for NBC Sports

Jason Sudeikis reprises his role as coach Ted Lasso in The Brooklyn Brothers’ spot for NBC Sports’ coverage of the English Premier League, which starts August 16th.

Last year, Lasso went over the pond to coach London’s Tottenham Hotspur Football Club. Now, he’s readjusting to life back in the states. Lasso engages in some early drinking, has an afternoon tea, drives on the wrong side of the road, and turns his apartment into “Teeny Tiny England”. In the process, he meets Tim Howard and lands himself another coaching gig. While Sudeikis’ character is pretty funny and the spot has some amusing moments, it also feels drags a bit at over six minutes in length. Maybe save this one for afternoon tea.

JWT Launches ‘Forever Faster’ for Puma

JWT has launched the new “Forever Faster” brand platform for Puma, starting with the new anthem ad “Calling All Troublemakers.”

With the stated mission “to become the Fastest Sport Brand in the World,” Puma tapped the world’s fastest man, Usain Bolt, and a host of other star athletes for a global multimedia campaign. Alongside Bolt in the 60-second “Calling All Troublemakers” are soccer icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team. The athletes were chosen for their individuality in “both performance and personality,” and the spot does have a bit of a mischievous streak to it. But Puma sees “Forever Faster” as more than a campaign tagline — it’s also a company motto representing the desire to “quickly identify product designs and innovation, trends and style and bring them into the marketplace in a more dynamic manner.”

“Forever Faster is about Puma making a statement as a brand and reminding people that we are and will continue to be the fastest sports brand in the world,” explains Adam Petrick, global marketing director at Puma. “We’ve always been known as a brand that takes risks and that’s not going to change, Forever Faster clearly represents that. This is going to change the way we approach product design and innovation as well as how we market our brand.” Stick around for limited credits after the jump. Read more

BWM Taps Schwarzenegger for Realestate.com.au

BWM, Melbourne tapped Arnold Schwarzenegger in their latest campaign for Realestate.com.au.

In the spot, Arnold decides to move back to Austria, mistaking Australia’s .au for his birth country. His assistant tries to inform him of his error, but Arnold is too excited over the possibilities he’s found on the site and tells his assistant to book him some inspections while leaving the filming of his current movie to his “double.” While its humor doesn’t quite hit its mark, it’s refreshing to see Arnold still willing to play on his persona, and make himself seem ridiculous in the process. And Arnold’s star power should certainly get people’s attention. Stick around for credits after the jump. Read more

Amy Poehler Returns for Old Navy

Amy Poehler and Chandelier Creative return with a new spot that sees the Parks and Rec star hosting a spelling bee.

“Spell Me This” begins with Poehler delivering the throwaway, “I’m sorry Nathan, there are no numbers in the word ‘important,’ ” and, unfortunately, it all goes downhill from there. The spot, like others in the campaign, ends with Poehler (and in this case the entire auditorium) running to Old Navy for a sale. It’s all pretty frustrating, as the scenario and Poehler’s involvement make for a lot of unfulfilled potential. Stick around after the jump for outtakes, which are at least slightly more entertaining than “Spell Me This” itself. Read more

Jude Law Stars in Anomaly’s Lengthy ‘The Gentleman’s Wager’ for Johnnie Walker

In the latest sign that the digital ad lengths are getting out of control, Anomaly tapped Jude Law for a six minute “short film” long ad promoting Johnnie Walker Blue Label.

When Law admires a wealthy friend’s boat, with the friend going on about the ship’s unique aspects and building circumstances, he makes a gentleman’s wager to win the seafaring vessel with a dance. Unsure why he would do this, when he can’t really dance, Law nevertheless prepares a choreographed effort to impress the friend and win the boat. It’s an entertaining enough set up, but the dance scene itself leaves a lot to be desired and drags on far too long. While not without its charm, “The Gentleman’s Wager” really could have been told in half its running time. Stay with us for credits after the jump. Read more

David Duchovny Stokes Russian National Pride for Siberian Crown Beer

In one of the more absurd items you’ll see today, David Duchovny stars in an ad for Siberian Crown Beer.

In the extended 2:30 online spot, Duchovny is at a rooftop party when he pontificates, “There is another country where I got my family name from. And sometimes I wonder: What if things turned out differently? What if I were Russian?”

Duchovny goes on an extended monologue on what his life might be like if he were Russian. His musings awkwardly vacillate from tongue-in-cheek humor (like when he asks “Would the world know my smile?” and we see him pictured as a hockey player, complete with missing front tooth) to more serious-minded patriotism. The spot ends with the latter, as Duchovny concludes “”I found out that being Russian, I’d have many things to be proud of.”

The ad is a bit of a headscratcher. Even more so, perhaps, is Duchovny’s decision to align himself with a Russian brand celebrating the country at a time when it faces the threat of serious economic sanctions as a backlash for increasingly imperialistic foreign policy. His involvement caused enough controversy, in fact, that he felt the need to issue a statement clarifying that he did not support current Russian politics and that his involvement in the commercial was not in any way a political statement or endorsement of Putin’s policies.

Samsung’s ‘The Match’ Finally Reaches Its Conclusion

Cheil Worldwide teamed up with production company Psyop for the six minute conclusion to Samsung’s ambitious sci-fi soccer epic, “The Match.” The first episode in the series launched all the way back in November.

“The Match Part 2″ picks up with Earth’s Galaxy 11 team trailing 3-1 at the half, and in need of some serious rallying to defeat the alien team. Of course, it’s hardly a spoiler to give away that the team is up to the task. Samsung wasn’t about to end its month long campaign with an alien apocalypse, as that would hardly help them move product. For those who have been following all along, it’s the ending they were waiting for. While Samsung’s timing is a little questionable — “The Match Part 2″ was released just two days ago as a coda to the World Cup, while “The Match Part 1″ made its debut with the opening of the tournament — it has still seemed to find its audience, with over four million views in two days. We’ve included “The Match Part 1″ as a refresher after the jump. Read more

The Martin Agency Brings Back Jordan for Hanes

Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency.

The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks his 25th year as Hanes spokesperson. In the spot, entitled, “Golf Test,” Jordan mocks his partner’s truly awful golf game. “Golf Test” promotes Hanes’ X-Temp t-shirts and briefs, which “speeds evaporation to help keep you cool and dry,” preventing such conditions as swamp ass, marsh balls, raw taint and pit stains. The spot handles the “bad golf” approach well enough, although by now it’s become a routine schtick in ads and feels a bit tired. Still, all anyone will talk about is the return of Jordan, and it’s good to see him back.

The campaign also features a digital video series created by agency 360i that features Vine-sensation Logan Paul traveling around the country attempting dares (supposedly) proposed by fans. We’ve included the teaser for that initiative, along with credits, after the jump. Read more

Muse, Questlove Shine Light on Creatives for Honda Fit

Muse Communications taps Questlove in their new spot for the Honda Fit highlighting creative professions.

The 30-second spot features a musician (well, two counting Questlove), an architect and a stylist as The Roots drummer delivers an inspirational speech about going out and finding “your fit.” While the copy can come across as a bit cheesy at times, Questlove‘s delivery is on and it matches the rest of the spot well. Maybe it’s just a matter of the celebrity talent involved, but this campaign extension feels like an improvement over RPA’s flat “Fit For You” spots featuring Nick Thune — even without the same kind of budget. Stick around for credits after the jump. Read more

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