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Cossette

Cossette Celebrates Togetherness for Cheerios

Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness.

The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Cossette likens the phenomenon to “our need to connect,” ending with the lines “We all love to connect. That’s the Cheerios effect.” The emotional approach is extended online, via a series of heartstring-tugging videos telling the stories of connected individuals, such as cousins who are more like sisters, a married couple and a woman and her dog. We’ve included a couple of these, along with credits, after the jump. Read more

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Local Chicago McDonald’s Owners Hire Cossette as New Agency

Cossette logo20103The McDonald’s Owner/Operators of Chicagoland and Northwest Indiana have dropped Leo Burnett and named Toronto-based agency Cosette as their new local advertising agency, reports the Chicago Tribune.

The move, which was announced yesterday, shifts the marketing for almost 500 mid-west McDonald’s away from Leo Burnett, who have represented the McDonald’s Owner/Operators of Chicagoland and Northwest Indiana since the mid-80s.

“We’re thrilled to welcome Cossette and their fresh creative ideas to MOCNI,” said Ed Schmitt Jr., MOCNI co-op president. “They have a clear passion for our business, and a proven track record with our counterparts in Canada.”

Cossette is already McDonald’s lead creative agency in Canada, where they handle national brand and regional owner/operator business. This appointment marks their first U.S. assignment, and the agency will be opening up a Chicago office to handle the new business. The new office will be headed by Alyssa Huggins, a veteran of Cossette’s McDonald’s Canada business in Toronto, and staffed by around 20 people, including both Cossette Canadian team members and local Chicago talent.