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Crispin Porter & Bogusky

CP+B Names Spence Kramer Global Managing Director

Spence KramerCP+B‘s Miami office has a new role and a new name to fill it: Spence Kramer, fresh off running Coca-Cola for Wieden+Kennedy, will be the agency’s new global managing director.

In his new position, Kramer will work across all eight CP+B offices from L.A. to Stockholm while also “identifying new international growth opportunities” and managing relationships with current clients.

Prior to handling Coke, Kramer headed Nike for W+K; previous positions include in-house stints with Virgin America and ESPN. In a career marked by a talent for managing massive companies’ marketing strategies, he also has extensive international experience.

In the release, Kramer writes:

“I can’t think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us.”

On a side note, he easily won our office’s unofficial “Headshot of the Week” contest.

CP+B Rolls Out New Kraft Mac & Cheese Spots

CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, on-point “What I Did For Love” and the nostalgia-laden “Go Ninja, Go.”

The two new 30-second spots are more in the vein of the former, although not as funny or effective, relying more on cuteness than humor. In “Pregnant,” a man eats the macaroni and cheese his pregnant wife requested, claiming that they’re “all out.” As you may have guessed, this is not a smart move and the spot ends just before she claws his face off (okay, not really). “Babysitter” is similarly minded, with a babysitter who will pay the price for helping herself to a late night mac and cheese snack. Stick around for credits and “Babysitter” after the jump. Read more

CP+B LA Names Two New Creative Directors

AlexandMike

This morning brings word that Alexandra Sann and Mike Kohlbecker, who joined CP+B Los Angeles as associate CDs in 2011 and recently collaborated on the Grey Poupon account, have dropped the A’s in their acronyms to become creative directors.

In addition to managing the aforementioned mustard, the two will now also lead creative for A.1. Sauce and Applebee’s.

This promotion follows a streak during which the two drove the creative behind “some of the LA office’s most memorable and award-winning work”. That work includes both the Poupon “Spread Good Taste” campaign–which scored wins at One Show and Cannes–and 2012′s much discussed Old Navy 90210 reunion.

Prior to joining CP+B, both Sann and Kohlbecker spent time at TBWA\Chiat\Day LA, where they worked on the Visa, “Call of Duty” and Energizer accounts; Sann also worked at TBWA\Chiat\Day NY, Amalgamated and Ogilvy NY while Kohlbecker spent three years in the CP+B Boulder office before heading out west.

CP+B Partners with 2K for NBA 2K Franchise

CP+BCP+B announced today that has partnered with 2K to launch the next edition of their long-running  basketball simulation video game franchise, NBA 2K. Santa Monica-based CP+B LA won creative duties following a competitive pitch process and will roll out an integrated marketing campaign starting in September for the next iteration of the franchise, NBA 2K15. The campaign will include TV, digital, social media and more.

NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn’t be more excited to help them along the journey.”

You may recall that the account previously belonged to Zambezi, which ran this “Michael Jordan Uncensored” series last year.

CP+B Boulder Names Ralph Watson CCO

Ralph_WatsonCrispin Porter & Bogusky Boulder have announced the appointment of Ralph Watson as the office’s new chief creative officer, AdAge reports.

After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.

Japanese Vitamin Water Spot Is So Much More New York Than You

Vitamin Water is obviously a CP&B client, but we have very little info for this slightly insane Japanese spot other than the fact that one Himanshu Kumar, aka “Heems” of Dat Racist, wrote the music and that DIESEL artistic director Nicola Formichetti may have provided something resembling creative.

Heems tweeted it out to the world yesterday before proclaiming himself the new, less recognizable Bill Murray. Not sure we agree…

Google translate isn’t helping much, but we’ll go with it anyway: how often do you see an ad repping the theater/restaurant you kept telling everyone you wanted to check out last year if only it weren’t a 65-minute subway ride away? We did glean this nugget from the translator:

“The flavor deployment bright colors, you can enjoy to choose what you like to suit lifestyle and mood, the condition of their own throughout the day.”

Accurate.

The key question: is this submission stranger than the 2012 CP&B spot after the jump?

Read more

Hey, Bob Winter Has Landed a New Gig as Well

Bob-Winter-headshot-720x405

Yes, word is out that Bob Winter, former Y&R (what was then Chicago) CCO who left for Crispin Porter + Bogusky in late 2012, has found a new gig at VSA Partners. Winter, who helped create the Bud Light “Real Men of Genius” campaign while at DDB and led wins on Dave & Buster’s and Famous Footwear during his stint at Y&R, will now take on the role of partner/executive creative director at VSA, which houses offices in its homebase of Chicago as well as Detroit and NYC.

In a statement, said agency’s CEO, Dana Arnett, says, “The addition of this world-class marketing talent just continues to advance VSA’s legacy of designing powerful, human-centered experiences across channels that are realized to the highest creative and strategic standards. When those dots are effectively connected, clients and consumers always benefit.”

As mentioned before, during his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

Brown Out at CP+B Europe

darinbrowncpbWell, this is news to us but we’ve received confirmation from sources familiar with the matter that Darin Brown is no longer serving as president of CP+B Europe, a position he’s held for well over three years. From what we’ve been told, Brown actually parted ways with Crispin in January and sources in the know tell us that there will be a new leader in Europe but the role will belong to someone more senior. Prior to CP+B, Brown spent a dozen years at Razorfish, last serving in a similar role as president of the agency’s European operations. During his career, Brown also served on the account side at the likes of Leo Burnett.

CP+B Appoints Replacement for Hopenwasser

katecpbCrispin Porter + Bogusky didn’t have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who split for the HOP gig at Chiat NY last month. Taking over Hopenwasser’s role now is Kate Hildebrant, who has been with CP+B since 2009 and most recently served served as VP/executive integrated producer. During her time at CP+B, Hildebrant worked on campaigns for clients including  Jell-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms.

Prior to Crispin, the exec spent four years at DDB, producing efforts for McDonald’s, State Farm, Wrigley and Anheuser-Busch along the way. Early on in her career, Hildebrant spent several years as a producer at Fallon, serving as an assistant producer on BMW Films’ award-winning “The Hire” among other projects.

CP+B Welcomes New CEO in Scandinavia

anderscpb

After 14 months spent overseeing strategy and client services in Crispin Porter + Bogusky’s Gothenburg, Stockholm and Copenhagen branches, Anders Davidsson has moved up the charts, landing his new gig as CEO of the Scandinavian region. Davidsson succeeds Gustav Marten, who now assumes the post of executive chairman/chief innovation officer of said region (the lads are pictured above). As for Davidsson, prior to his stint at CP+B, the agency’s new Scandinavian chief exec served as director/board member of  brand agency Greenspace in London, working with clients like Carlsberg and Toyota. Prior to the Greenspace gig, Davidsson oversaw the Volvo Cars account at SCP/GREY in Gothenburg.

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