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Crispin Porter & Bogusky

CP+B, Domino’s Extend Relationship

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After spending nearly the last six years together, Domino’s and Crispin Porter + Bogusky just couldn’t bear to part ways, it appears. Therefore, client and agency have agreed to extend their relationship through 2016. In a statement, Domino’s CMO, Russell Weiner, says, “Both Domino’s and CP+B take a great deal of pride in being a part of one of the more memorable turnarounds in the history of quick service restaurants. But beyond just the turnaround itself, the thing that has impressed us the most about working with CP+B is the way we have found ways to sustain both our strong results and consistent messages in the four years since.”

In case you don’t remember, it was in 2009, following a major PR blow thanks to some idiotic employees, when CP+B literally helped turn Domino’s around via a campaign called, yes, “Pizza Turnaround“  (and creating even more transparency in ensuing campaigns as well). Anyhow, the chain’s CMO Weiner adds, “CP+B is much more than just a group making great commercials – they are a true strategic partner for our brand, and have unquestionably earned this opportunity. I cannot wait to see what the next two years bring as this partnership continues.” You can check out some of the more nifty recent Domino’s work from CP+B here, here and here.

CP+B’s New Hotels.com Ad Introduces the Obnoxious Captain Obvious

For what we believe is CP+B’s Hotels.com debut, the agency decided to turn the “Captain Obvious” of middle school insults into an actual person, and boy is he annoying.

The risk in trying to make a humorous ad is that when it misfires it usually comes across as irritating, and this is a textbook example. Captain Obvious spends the 60 seconds given (there’s also a 30-second version) roaming around a hotel — “the best place to talk about hotels” — pointing out obvious things like what “all you can eat” means, that “gym is short for gymnasium” and that Hotels.com is on the Internet. Does this sound mildly irritating to you? Because it should. Clearly, the ad is attempting to say that Hotels.com is the obvious choice for booking hotels, but instead it will just make most people want to punch Captain Obvious in the face and/or change the channel after about three seconds.

As mentioned, tipsters tell us that “Captain Obvious” marks CP+B’s first work for the brand since taking over for Y&R Chicago on the account last October. If it’s any indication of what’s to come, we’re really going to miss Y&R’s approach, such as with this clever skydiving effort from a few years back. Maybe CP+B will change up their strategy to something less obnoxious, but we’ve got a bad feeling we’ll be seeing this character for a while.

 

 

Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. Read more

CP+B Appoints New MDs in Boulder, Miami

cpbwhalen1It’s been a busy day it seems at camp Crispin as the MDC-owned agency has promoted two of its veteran staffers to role of managing director in separate offices. In Boulder, 10-year vet Danielle Whalen, who most recently served as EVP/group account director on  Applebee’s and Fruit of the Loom, has assumed the MD role. Whalen originally joined CP+B in 1999 as an account manager supervisor, but left two years later and then rejoined the agency in ’04 to help lead the Burger King business. During that heyday, the agency produced such efforts as, yes, Subservient Chicken and subsequently award-winning campaigns like Whopper Freakout. In addition to BK, Whalen has also worked on Old Navy.

Joining Whalen in MD status is Carter Nance, a fellow EVP/group account director who’s been with CP+B since 1999 who currently oversees Domino’s and VitaminWater and will now take on the new role in the Miami office.

We’ve been told these are new positions and as a result of the move, CP+B fills out its MD posts in Boulder, Miami and L.A., the last of which has been assumed by Mason Reed since spring 2012. With the goal being to move to “a more decentralized structure,”  CP+B president Steve Erich says, “Danielle, Carter and Mason are three amazingly strong account leaders who all started in the Miami office over ten years ago, fully embody the beliefs of CP+B and understand the power of great creative product. They will work with their individual offices, as well as the collective agency, to drive our client businesses and the performance of CP+B.”

CP+B Shares Domino’s Pizza Makers’ ‘Labor of Love’

Domino’s wanted to show that their pan pizza is “handmade, hand stretched and hand pressed” by real people with real hands, talented hands. So CP+B launched a new campaign for Domino’s highlighting talented Dominos employees, including a 30 second TV spot and accompanying microsite.

The TV spot “Labor of Love” showcases three Domino’s employees with three separate hobbies: muralist Diego G., painter Crystal S., and glassblower Chris P. Domino’s chose these employees to exemplify how Domino’s pizza makers “put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.” The campaign microsite tells these stories in ways the 30-second TV spot can’t, with in-depth profiles of Diego, Crystal and Chris from “Labor of Love” — along with several other highlighted Domino’s pizza makers, including various artists, a comic artist, and a carpenter. There’s also a space for talented Domino’s employees to submit their own story, so expect more content in the future.

CP+B Officially Opens Up Shop in Brazil

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Andre Kassu and Marcos Medeiros will officially lead the new office of Crispin Porter + Bogusky in Brazil, which will based like seemingly all other notable agencies opening up shop in South American country in Sao Paulo. By our count, this marks the sixth shop in the MDC Partners-0wned agency network following other shops in Los Angeles, Boulder, Miami, London and Gothenberg, Sweden. Along with Kassu and Medeiros, Vinicius Reis will head operations and new business. As for the creative duo, the pair previously worked at AlmapBBDO since 2008 while Reis served as a partner at Agencia We.

CP+B Condones Grand Theft Auto for Kraft Mac & Cheese

CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product.

Set to Marvin Hamlisch’s “What I Did For Love,” the 45 second spot shows individuals engaging in some questionable behavior to get their hands on Kraft Mac & Cheese, ranging from the everyday sneakiness of a grandfather stealing a bite from his grandson while the family says grace, to the potentially unsanitary exploits of a man who desperately destroys his child’s macaroni picture, to the utter illegality of a woman willing to steal a Kraft Macaroni & Cheese truck. Directed by Hank Perlman, “What I Did For Love” is the latest in CP+B’s “You Know You Love It” campaign for Kraft Mac & Cheese, and is a perfect example of what the campaign is capable of. The new spot is a lot more thought through than the “Noodle Reunion” promotion we covered back in October, and while they push the irreverent humor to new heights — for Kraft Mac & Cheese it’s downright edgy — they balance the irreverence with Kraft’s standard wholesomeness to make a fun spot that works for the brand. Stick around for credits after the jump. Read more

First-Ever Award Show for GIFs Launches Today

GIFYSThe .GIFYs launch today, the first-ever award show dedicated to the animated .GIF format.

Created by a team at CP+B LA “in order to honor GIFs as a medium, social commentary and art form,” the .GIFYs nominees were selected by “a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.”

Starting today, the .GIFYs crew has opened up voting to the public to select winners across 12 categories: Animals, Art+Design, Can’t Look Away, Cats, Film+TV, Mashup, Nature+Science, News+Politics, Reaction, Sports, WTF, and GIF of the Year. “The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” explained .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”

Needless to say, many of the nominees are hilarious, and most of these categories should be hotly contested. Head on over to the .GIFYs site to make your voice heard, and don’t forget to vote for the GIF of the dude pouring Dr. Pepper all over himself behind John Kruk in the News+Politics section. Voting for the .GIFYs lasts a week, and the winners will be announced on the site later in the month. Stay tuned for credits after the jump.  Read more

CP+B Cuts 10%

cpb_logo11To quote the great Johnny Rotten during the Sex Pistols’ original finale, “ever get the feeling you’ve been cheated?” Well, yes we have. After chasing this shit for days on end, the news has slipped through the cracks. Eh, whatever, bring on the long weekend and here’s a statement. Nothing more to add.

“As many people in our industry know, Microsoft moved to a roster agency model back in November and on Monday announced that they’ll be conducting a review of all their agencies.  Unfortunately these decisions have put us in the position where a staff reduction is necessary.  Today we’ll be releasing approximately 10% of our staff across our US offices.  While these cuts won’t in any way diminish our ability to serve our current accounts nor go after new opportunities, this is an incredibly difficult decision to make as it affects our colleagues who have made many contributions to CP+B over the years.  We will do all we can to help them transition to new opportunities and hope that with new business growth, many of them will be back with us soon. “

 

Steve Erich

President

CP+B”

CP+B, Xbox One Take Different Approach with ‘Lost’

Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation 4 ads that positioned that system as the one “For the Players,” CP+B and Xbox One return serve with a new television spot reminding viewers that, oh yeah, “first and foremost, Xbox One is a gaming console.”

The new effort, entitled “Lost,” focuses on the realism of Xbox One’s graphics, imagining them as so realistic that a young man playing Ryse: Son of Rome actually believes he’s sustaining injuries. That, or the dude is just tripping balls, in which case he should probably play something a little less intense. The spot concludes with the somehow familiar sounding tagline, “If it was any more real, it would be real.”

As mentioned, “Lost” does feel like a direct response to the PS4 ads that position it as the system for gamers, which makes a lot of sense for Microsoft. The Redmond, WA giant may have overestimated the appeal of the whole “gaming and entertainment in one” selling point, and now it seems they can’t let Sony claim the “For the Players” crown without a fight. It will be interesting to see how the advertising battles for the two systems play out as both fight to win the next-gen console war. With the systems selling at a pretty close rate, it doesn’t look like things will let up any time soon. and perhaps that’s a good thing. Credits after the jump. Read more

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