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Crispin Porter & Bogusky

CP+B Appoints New MDs in Boulder, Miami

cpbwhalen1It’s been a busy day it seems at camp Crispin as the MDC-owned agency has promoted two of its veteran staffers to role of managing director in separate offices. In Boulder, 10-year vet Danielle Whalen, who most recently served as EVP/group account director on  Applebee’s and Fruit of the Loom, has assumed the MD role. Whalen originally joined CP+B in 1999 as an account manager supervisor, but left two years later and then rejoined the agency in ’04 to help lead the Burger King business. During that heyday, the agency produced such efforts as, yes, Subservient Chicken and subsequently award-winning campaigns like Whopper Freakout. In addition to BK, Whalen has also worked on Old Navy.

Joining Whalen in MD status is Carter Nance, a fellow EVP/group account director who’s been with CP+B since 1999 who currently oversees Domino’s and VitaminWater and will now take on the new role in the Miami office.

We’ve been told these are new positions and as a result of the move, CP+B fills out its MD posts in Boulder, Miami and L.A., the last of which has been assumed by Mason Reed since spring 2012. With the goal being to move to “a more decentralized structure,”  CP+B president Steve Erich says, “Danielle, Carter and Mason are three amazingly strong account leaders who all started in the Miami office over ten years ago, fully embody the beliefs of CP+B and understand the power of great creative product. They will work with their individual offices, as well as the collective agency, to drive our client businesses and the performance of CP+B.”

CP+B Shares Domino’s Pizza Makers’ ‘Labor of Love’

Domino’s wanted to show that their pan pizza is “handmade, hand stretched and hand pressed” by real people with real hands, talented hands. So CP+B launched a new campaign for Domino’s highlighting talented Dominos employees, including a 30 second TV spot and accompanying microsite.

The TV spot “Labor of Love” showcases three Domino’s employees with three separate hobbies: muralist Diego G., painter Crystal S., and glassblower Chris P. Domino’s chose these employees to exemplify how Domino’s pizza makers “put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.” The campaign microsite tells these stories in ways the 30-second TV spot can’t, with in-depth profiles of Diego, Crystal and Chris from “Labor of Love” — along with several other highlighted Domino’s pizza makers, including various artists, a comic artist, and a carpenter. There’s also a space for talented Domino’s employees to submit their own story, so expect more content in the future.

CP+B Officially Opens Up Shop in Brazil

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Andre Kassu and Marcos Medeiros will officially lead the new office of Crispin Porter + Bogusky in Brazil, which will based like seemingly all other notable agencies opening up shop in South American country in Sao Paulo. By our count, this marks the sixth shop in the MDC Partners-0wned agency network following other shops in Los Angeles, Boulder, Miami, London and Gothenberg, Sweden. Along with Kassu and Medeiros, Vinicius Reis will head operations and new business. As for the creative duo, the pair previously worked at AlmapBBDO since 2008 while Reis served as a partner at Agencia We.

CP+B Condones Grand Theft Auto for Kraft Mac & Cheese

CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product.

Set to Marvin Hamlisch’s “What I Did For Love,” the 45 second spot shows individuals engaging in some questionable behavior to get their hands on Kraft Mac & Cheese, ranging from the everyday sneakiness of a grandfather stealing a bite from his grandson while the family says grace, to the potentially unsanitary exploits of a man who desperately destroys his child’s macaroni picture, to the utter illegality of a woman willing to steal a Kraft Macaroni & Cheese truck. Directed by Hank Perlman, “What I Did For Love” is the latest in CP+B’s “You Know You Love It” campaign for Kraft Mac & Cheese, and is a perfect example of what the campaign is capable of. The new spot is a lot more thought through than the “Noodle Reunion” promotion we covered back in October, and while they push the irreverent humor to new heights — for Kraft Mac & Cheese it’s downright edgy — they balance the irreverence with Kraft’s standard wholesomeness to make a fun spot that works for the brand. Stick around for credits after the jump. Read more

First-Ever Award Show for GIFs Launches Today

GIFYSThe .GIFYs launch today, the first-ever award show dedicated to the animated .GIF format.

Created by a team at CP+B LA “in order to honor GIFs as a medium, social commentary and art form,” the .GIFYs nominees were selected by “a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.”

Starting today, the .GIFYs crew has opened up voting to the public to select winners across 12 categories: Animals, Art+Design, Can’t Look Away, Cats, Film+TV, Mashup, Nature+Science, News+Politics, Reaction, Sports, WTF, and GIF of the Year. “The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” explained .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”

Needless to say, many of the nominees are hilarious, and most of these categories should be hotly contested. Head on over to the .GIFYs site to make your voice heard, and don’t forget to vote for the GIF of the dude pouring Dr. Pepper all over himself behind John Kruk in the News+Politics section. Voting for the .GIFYs lasts a week, and the winners will be announced on the site later in the month. Stay tuned for credits after the jump.  Read more

CP+B Cuts 10%

cpb_logo11To quote the great Johnny Rotten during the Sex Pistols’ original finale, “ever get the feeling you’ve been cheated?” Well, yes we have. After chasing this shit for days on end, the news has slipped through the cracks. Eh, whatever, bring on the long weekend and here’s a statement. Nothing more to add.

“As many people in our industry know, Microsoft moved to a roster agency model back in November and on Monday announced that they’ll be conducting a review of all their agencies.  Unfortunately these decisions have put us in the position where a staff reduction is necessary.  Today we’ll be releasing approximately 10% of our staff across our US offices.  While these cuts won’t in any way diminish our ability to serve our current accounts nor go after new opportunities, this is an incredibly difficult decision to make as it affects our colleagues who have made many contributions to CP+B over the years.  We will do all we can to help them transition to new opportunities and hope that with new business growth, many of them will be back with us soon. “

 

Steve Erich

President

CP+B”

CP+B, Xbox One Take Different Approach with ‘Lost’

Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation 4 ads that positioned that system as the one “For the Players,” CP+B and Xbox One return serve with a new television spot reminding viewers that, oh yeah, “first and foremost, Xbox One is a gaming console.”

The new effort, entitled “Lost,” focuses on the realism of Xbox One’s graphics, imagining them as so realistic that a young man playing Ryse: Son of Rome actually believes he’s sustaining injuries. That, or the dude is just tripping balls, in which case he should probably play something a little less intense. The spot concludes with the somehow familiar sounding tagline, “If it was any more real, it would be real.”

As mentioned, “Lost” does feel like a direct response to the PS4 ads that position it as the system for gamers, which makes a lot of sense for Microsoft. The Redmond, WA giant may have overestimated the appeal of the whole “gaming and entertainment in one” selling point, and now it seems they can’t let Sony claim the “For the Players” crown without a fight. It will be interesting to see how the advertising battles for the two systems play out as both fight to win the next-gen console war. With the systems selling at a pretty close rate, it doesn’t look like things will let up any time soon. and perhaps that’s a good thing. Credits after the jump. Read more

Grey SF Nabs Symantec’s Norton Biz

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Mountain View-based Symantec Corporation has awarded its global creative and brand strategy duties to Grey San Francisco for its anti-virus brand, Norton. In addition, Grey SF will join forces with sister WPP shop Mediacom to handle global media buying/planning/strategy duties for both Symantec and Norton. Regarding Symantec’s decision, VP of brand, digital and advertising Alix Hart says, “As part of Symantec’s company-wide transformation, we are changing the way we market our brands, and have sought a creative partner to help strengthen our brand messaging and ensure we are communicating our brand value propositions in an integrated fashion around the world. Grey’s creativity, strategic thinking, strong digital capabilities and deep understanding of our Norton brand were unbeatable when coupled with Mediacom’s media management sophistication, scale and buying power.”

No word on who else participated in the review, but the Norton biz was previously handled by Leo Burnett. Expect first work from Grey SF for Norton to launch in spring of this year. As far as Symantec creative duties go as a whole, fellow Bay Area shop Godfrey Q retains duties for the brand, which includes identity and naming.

CP+B Makes Some Management Moves

steveerich1Crispin Porter + Bogusky is making some management shifts at the dawn of 2014. Among the moves the Boulder-based, MDC-owned agency is the promotion of 10-year vet Steve Erich to president. In addition to Erich (pictured), who most recently served as partner/managing director at CP+B, the agency has also appointed Mike Saunter, a Warner Music/EMI alum, to chief operating officer while also moving one of its four original partners, Jeff Steinhour,  to the role of vice-chairman.

As for new prez Erich, after joining CP+B in 2004 to help relaunch the Burger King biz, the exec moved up the ladder to partner in 2008 and subsequently was appointed managing director two years ago. CP+B CEO Andrew Keller says in a statement, “Steve is a rare combination of incredible intelligence, reliability and great market knowledge with a proven ability to lead, unify and inspire both his team and our clients. Mike’s financial expertise and his experience in the music industry, a creative industry that is overflowing with opportunities yet in the midst of profound changes – as is our industry, will be invaluable to us. And Jeff is a key to continuing our culture, what makes us great and what continues to be the heartbeat of CP+B.”

Paddy Power Favors Fools on the Pitch with ‘Fat Watch’

The image of fat, overpaid athletes who don’t care about what they do as much as they should is an easy shot for fans to take. It’s occasionally true. But this angle almost never comes from the house, since gambling companies don’t need to take a stance one way or the other to make money. But in the UK, bookmaker Paddy Power has teamed with CP+B for “Fat Watch” a contest to the bottom that rewards soccer players who take the least shots or spend the most time on the bench. Fans who support the clubs of the laziest players (Fernando Torres) will win some undisclosed prize, which seems more like compensation for rooting for FC Shame.

The 30-second spot is pretty funny and plays more like a comedy sketch than a commercial. I don’t think this idea could play in America, but for the stodgy fans across the Atlantic, the campaign’s sneering tone feels like a great fit. Credits after the jump.

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