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EuroRSCG

Norm Yustin Replaces King at Euro RSCG Chicago

After spending nearly two years as the global CMO for teen fashion accessory chain, Claire’s, Norm Yustin is heading back to the agency side and assuming the role of president at Euro RSCG Chicago, which is riding high off of new business wins including Sprint’s mobile marketing and Groupon.

Though he’s basically worked on the client since joining Macy’s North as chief marketing officer in early 2007, Yustin racked up plenty of agency experience beforehand, beginning as an account exec at Ogilvy Toronto in the early 90′s, then rising up the ranks and eventually becoming SVP, worldwide account director at Leo Burnett, serving as global brand director at Fallon and then taking on a CMO role at Campbell Mithun.

During this time, Yustin’s work was recognized with eight Effie’s, fourteen Cannes Lions, including a Gold Lion for media, Kelly Awards, Clio Awards, and honors at the One Show.

In taking the president post, Yustin replaces Jamie King, who left Publicis & Hal Riney almost two years ago for Euro but is now “going to be working on an exciting Havas venture,” though the agency won’t disclose what this is at this point.

Another Day, Another Agency Moustache Battle

Isn’t a bit too early (or late) to celebrate Movember? Whatever the case, the folks at Euro RSCG NY have posted the images from their fourth annual moustache contest. Hard to believe we’re at four already. Anyways, the pic above of creative director David Weinstock is one of many the agency’s posted on the “EuroStache” site, which breaks the contest down into categories including “Funniest” and “Most Pathetic.” Frankly, we’ve been over this facial hair frenzy for a while, though this guy gives us hope.

Sprint Taps Euro RSCG for Mobile Marketing Efforts

After a review, Sprint has awarded mobile marketing duties to Euro RSCG Chicago. The other agencies in the pitch weren’t revealed, but the business had previously been handled by Buongiorno! Digital. As a result of Sprint’s decision, Euro RSCG now expands its relationship with the brand as it already serves as the direct/email marketing agency and works on microsites for the wireless carrier.

Seeing as they have some history, over eight years’ worth to be exact, it probably wasn’t the hardest decision for Sprint to go with Euro. In a statement, Bronson Broockerd, the brand’s GM, direct, email & mobile marketing, says, “We’re expanding our partnership with Euro because its integrated approach leverages mobile as an intuitive part of lifecycle campaigns and enhances the customer experience.”

Since mobile marketing budgets are “set to explode” this year, the timing couldn’t be better for both parties we suppose. The Sprint/Euro mobile relationship takes effect immediately.

Euro Planners Create Holiday-Themed Twitter Effort

From what we’ve heard from various folks who sent the info over to us, a few planners at Euro RSCG were behind this Twitter-based effort that adds a new digital/social twist to whole “Secret Santa” holiday tradition. With the “Twitter Secret Santa,” you can now exchange gifts with people you’re following and vice versa and you needn’t spend more than $15 to do so.

The parties involved note that this effort is not invasive when it comes to your Twitter account, saying, “The only way we can run the algorithm is [knowing] your followers and follows. Please note that the process is read-only, meaning we won’t be able to post anything on your account or have any other access.” If you’re in the holiday spirit and feel like taking part, sign up here.

Groupon Taps Euro RSCG Chicago for CRM Efforts

It shouldn’t be all that surprising for one of the world’s fastest growing companies, Groupon, to practice what they preach and shop local for an agency to handle CRM assigments. So, we extend Euro RSCG’s Windy City denizens a tip of the hat for this significant “get,” as the Chicago-based Groupon continues to expand and reject growing buy-out offers from Google. When Groupon finally goes public, which is expected to happen sometime next year in the form of an IPO, it will more than likely be a significant payday for all parties involved.

Euro RSCG Chicago’s president, Joy Schwartz, says in a statement, “As the leader in social commerce, Groupon has expanded rapidly with 35 million subscribers in 31 countries. We are thrilled to bring our strategic insights and capabilities to their business.”

Since its 2008 launch, Groupon has expanded into over 300 markets worldwide.

Euro RSCG Opens Shop in Frankfurt

It’s been a busy month for Havas-owned Euro RSCG as the agency network has now set up shop in Germany with the addition of Euro RSCG Frankfurt, which will open immediately with Angela Posch serving as managing director of the new agency and Mike Ries taking on the role of ECD. The Frankfurt office will function as home base for strategic and communication development across all media.

Andreas Geyr, CEO Euro RSCG Europe says, “With the new top-notch leadership team running our new office in Frankfurt we will further expand our offering in Germany and Europe, especially in the food and beverage space.” Euro Frankfurt’s flagship client will be Granini, which the agency just won and is being billed as the largest OJ brand in Europe (basically the equivalent to Tropicana, we suppose). The German branch begins with approximately 10 employees and was also awarded the business for a European company called Universal Electronics.

Peterson Named CCO at Euro Chicago

Just days after Al Kelly became CCO of Euro RSCG New York (yeah, I know we had issues with that one…our apologies), the Havas-owned network’s Chicago office announced that Jason Peterson (right) is  now chief creative officer at its Chicago office. Peterson takes over for Blake Ebel, who left a few months back. As for Ebel’s former partner-in-crime, Steffan Postaer, he’ll remain on as chairman after leading creative for six years at the agency.

Meanwhile, Peterson served as ECD at Translation prior and perhaps more notably, was a creative director and founding partner at Berlin Cameron and Partners. During his career, he’s spent time in creative roles at Fallon and Berlin Wright Cameron where he developed creative for accounts such as the NBA, Nikon, Volkswagen and MTV.

Al Kelly Becomes CCO of Euro

In what should be big news, Al Kelly has been named chief creative officer of Euro RSCG. I think I might care a little bit more if I felt like this dude actually gave a shit about the industry. Kelly is what we like to call in this biz a “jumper”. He’s apparently worked at Goodby, Silverstein & Partners, Strawberry Frog, Fallon, AND Chiat (which we’ve reported on previously and is surprisingly NOT mentioned in the press release) all within the last couple of years. One question- why would you work at creative shops like those, only to sell out for Euro?! One answer…dolla dolla bills, yo. I bet he got paid a bundle.

According to Jeff Brooks, co-CEO of Euro RSCG New York, ”Al is a true 21st Century creative leader. He is a craftsman of big ideas and brand narratives, and is also deeply qualified to lead an agency in a digital age. He’s right in the sweet spot.”

Mmmhmm, riiight. I give it a month before this guy jumps ship and goes somewhere ridiculous to be CCO of the world at some shop like Tattoo Projects. LMAO. Let’s remember the good times, above.

Euro RSCG Named Global AOR for Durex, Scholl

Reckitt Benckiser announced that Euro RSCG won global creative duties for its Durex and Scholl brands. Seems fitting considering that the U.K.-based RB purchased the aforementioned brands’ parent company, SSL International Plc, for nearly $4 billion this past summer.

The transition of Durex and Scholl over to Euro RSCG, which has already been serving as Reckitt Benckiser’s sole global creative agency since 2006, will take 3-6 months according to reports. In a statement, David Jones, global CEO of Euro’s parent company, Havas, says having been awarded Durex and Scholl, “The opportunity to deliver great creative across all channels and leverage our ‘Digital at the core’ model is the kind of challenge our people want.” We’ve been told by sources familiar with the matter that McCann previously handled advertising for both brands in some global markets.

Euro RSCG London’s New Agency Site Completely Twitter-Centric


Euro’s London office is nixing the standard agency website model in favor of one that’s completely reliant on social media. What exactly are they doing, you ask? Well, the agency, whose clients include Reckitt & Benckiser, Citroen, Dulux and Kraft, is letting its 200 or so staffers run its new online hub in real-time using Twitter hashtags. The employees can control the site by tweeting specific hashtags while the names of recent tweeters are integrated into the site’s design to show who is influencing the site and which hashtags they are using.

In a statement, Euro RSCG London CEO Russ Lidstone says, “The agency listens to its employees and connects with its clients on a completely new level. This new Twitter centric website embodies our belief that social media should sit at the heart of what we do.”

In addition to Twitter, the London office is making use of Google Maps to provide directions to the office and highlight its network reach, while implementing LinkedIn to access management profiles.

More: “Euro RSCG Launches Social Media Arm

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