Euro’s London office is nixing the standard agency website model in favor of one that’s completely reliant on social media. What exactly are they doing, you ask? Well, the agency, whose clients include Reckitt & Benckiser, Citroen, Dulux and Kraft, is letting its 200 or so staffers run its new online hub in real-time using Twitter hashtags. The employees can control the site by tweeting specific hashtags while the names of recent tweeters are integrated into the site’s design to show who is influencing the site and which hashtags they are using.

In a statement, Euro RSCG London CEO Russ Lidstone says, “The agency listens to its employees and connects with its clients on a completely new level. This new Twitter centric website embodies our belief that social media should sit at the heart of what we do.”

In addition to Twitter, the London office is making use of Google Maps to provide directions to the office and highlight its network reach, while implementing LinkedIn to access management profiles.

More: “Euro RSCG Launches Social Media Arm“

Eat your heart out, Weird Al. The Pantless Knights, those merry pranksters behind the “New Dork” clip from earlier this year, are back and armed with a bevy of Apple gear in this homage to Michael Jackson‘s classic tune called “Tweet It.” We have to say the set, moves and attire are pretty spot-on in this parody, which pits iPads vs. iPhones–though we’re not sure if anything can top the prison “Thriller” tribute. Full credits and lyrics for “Tweet It” can be found here.

More: “Friday’s Illegal Ad: The Best Use for iPhone4′s FaceTime“

In a bid to make Twitter’s main landing page more understandable to new users, admins added a search bar. An explanation for the change was posted to the company’s blog.

Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”

More than 7,000 of you follow us on Twitter, but one question we always ask is how many of you actually use the service. It’s our opinion that until a bulletproof (or nearly so) analytics tool is developed it will be hard to gauge how effective it truly is. Nonetheless, the search tool is a small step to making the site more appealing to first time visitors who may not understand it. Hell, we’re a year in and we still have a lot to learn.

Follow us at twitter dot com slash agencyspy.

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