Barrett Splits from Goodby, Starts New Shop
Well, maybe it’s too little, too late since other folks picked this up but hey, still newsworthy. Since we were out indulging ourselves in all the ADC Awards shenanigans, we missed a couple of tips that came into the Spy line last night telling us that Goodby Silverstein & Partners ECD/partner Jamie Barrett called it quits at the agency after an 11-year run. Jeff Goodby himself sent a lovely memo out to his San Francisco operation, which you can read in full after the jump. Here’s the first paragraph of Goodby’s tome regarding his former employee, who led creative work on everything from the NBA to Comcast to the now-defunct Sprint account and is now starting up his own Bay Area operation.
“With regret and incandescent best wishes, we must announce today that Jamie Barrett is leaving us to start his own company, somewhere in San Francisco. We are happy for him, of course, because this company started one day with a similar leaving. We know how scary/liberating/appalling/delicious it can be. We are also happy because it is all very amicable. We will stay close to Jamie’s venture, and probably even share some projects together.”
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We’ve been hearing about it for the past few hours on the Spy line and now we’ve received word straight from the source that it’s true that Goodby, Silverstein + Partners is cutting staff today. The numbers are all over the place according to tipster comments (we’re hearing in the hundreds and words such as “staggering” have been used), but the agency co-namesake wouldn’t divulge specifics. Read his note to us verbatim below:
Jeez louise, in just the last half-hour, we’ve been inundated with tips from various spies that say Sprint is parting ways with Goodby, Silverstein & Partners, which has been working on the business since early 2007. We count seven tips in about 20 minutes (all different IPs) and here’s one of the most telling ones if true, verbatim: “At 11:20 GSP sent an email saying rush agency meeting, they are losing all sprint business, silverstein got the call from sprint an hour ago.” Tipsters add that the San Francisco stalwart has “180 days to close down the account.”




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