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Goodby

Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA

Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”

The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars – Derrick RoseKevin DurantStephen CurryJames HardenSteve Nash and LeBron James – wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.

Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.

The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump. Read more

Here’s Jeff Goodby’s Note to Staff Regarding ‘Changes’ at GS&P

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We’ve been hearing about it all afternoon on the Spy line, and though it took a while, we’ve finally received the memo that Jeff Goodby sent to staff about an hour ago regarding a shakeup at San Francisco-based Goodby Silverstein & Partners this week. This is the second notable round of cuts to hit Goodby this year following one mainly due to “financial reasons” back in May. No numbers have been disclosed in terms of staff affected, by the “restructuring,” but anyhow, read on….

 

“We spoke about this at our agency meeting today, but for those of you who were unable to attend, here’s what we shared.

As many of you know, the nature of our business is changing quickly. Client relationships are splintering from large accounts into many smaller ones. Functions that were not only appropriate but also crucial a few years ago are now shrinking and even disappearing.

To that end, we are making some changes in our agency this week.

The changes are motivated by shifts in our financial position, sure. But they are also the result of a careful study of how our time is spent and what part of that time our clients most value.

In some ways, this is a course correction so that we all hew more closely to our mission: making stuff people care about. Our goal is to have everyone touching great work, facilitating great work and selling great work.

What parts of the company will change as a result of this?

First, we are simplifying our structure at all levels. A simple structure leads to better work and happier people.

We’re folding project management back into account management. And we’re scaling back the size of in-house production on eLevel.

That will mean going outside for some of the things that we have gotten used to doing internally. Outside eyes for film, digital design, editing, music and production will help keep our work fresh.

That doesn’t mean we won’t still make things like Christmas videos, the AV Club, meeting films and other unexpected things. We will not change things that are dear to  the unique and stupid culture of this place.

The result of all of this will be departments that are smaller and more nimble, with everyone working in more tightly knit teams on client-facing projects. Some people are leaving; some departments will change significantly. It is something that will take patience from all of us. But it will put people closer to the work, and we think that is something that should make everyone feel more fulfilled in the end.

None of this makes it any easier to part ways with staff members. The people here are the core and centerpiece of this company. We will do everything we can to find them a next chapter, in which they can have the remarkable impact they’ve had here.

There is nothing like this place, and never will be. We want to continue stoking the things that make us unique.

Jeff”

Adobe Will Not Use Babies to Increase Web Traffic

The latest Adobe Systems spot, from Goodby, Silverstein and Partners, brings up a valid issue: companies that rely on digital marketing may not understand if their ad tactics are working properly. Traffic, as we all know, can be misleading. But Abode won’t mislead. They’ll presumably cut through the smoke and tell a company how to effectively increase exposure. At least, that’s what one is led to believe after watching “Click, Baby, Click.”

The one-minute spot is enjoyable enough. There’s some frenetic action, frenetic music, and an easy punchline at the end. That formula generally works, and any viewer with three ounces of common sense understands the commercial is a flashy exaggeration. But, part of me would like to see at least a hint of what Adobe Marketing Cloud can do for a business rather than focusing on what it won’t do. Still, we’ve seen much worse.

GS&P Parlays Fake Audubon/Obama Twitter Feud into Musical Tweet Project

Last week, those perennial rabble-rousers at The Onion took it upon themselves last week to offer up a blow-by-blow account of a Twitter tiff (albeit fake) between President Obama and The Audubon Society (home to “the original tweeters” as the latter says). The slideshow thus prompted the president (or those handling his Twitter account nowadays) to suggest the Audubon Society as a Friday Follow on Twitter (Mashable has a summary of what transpired here).

Well, inspired by the goings on, GS&P decided to get its client, Audubon, in on the joke while thanking @BarackObama for the #FF by coming up with a musical effort dubbed “Tweet Your Tweet.” The project, which is a collaboration between the Goodby camp and Swedish music production company, Dinahmoe,  matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. As you can see in the image above, the president’s account is aptly enough the first to get a nod in “Tweet Your Tweet,” which can get somewhat grating after a while but hey, gotta appreciate the quick turnaround. Regarding the effort, GS&P chief digital officer Kalle Hellzen says, “…we immediately jumped on the opportunity to bring more #birders into the Audubon society. We developed the perfect ‘thank you’ to @barackobama and a fun experience for everyone else to play with.”

Credits after the jump.

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Here’s Jeff Goodby’s Memo Regarding Today’s Cuts

Numbers have not been revealed but all day, we’ve been hearing from multiple tipsters that anywhere from 50-100 staffers have been affected by reductions today at Goodby, Silverstein & Partners. But from what those familiar with the matter tell us, the numbers skew to the lower side and are not in the realm of the Sprint cuts. Anyways, read the San Francisco agency’s co-founder Jeff Goodby‘s note that was just sent to staff verbatim:

“You’ve heard the financial reasons for reducing our staff.  I just want to talk a bit about the human side of it all.

Please be assured: No one takes this process lightly.

As we often say, advertising is all about people and accounts.  David Ogilvy wrote, ‘The assets go up and down in our elevator every day.’  It is so true.  We value our people, and our humanistic environment, more than anything.

Strangely, that’s why, when we lose business or have cuts in fee, it is important to react thoughtfully, but expeditiously.  Companies that don’t are not prepared for the future, and they don’t serve the people who are still on staff.  They endanger present and future jobs.

We are optimistic about our plan to move forward, in terms of serving present accounts and getting new ones, and will share details next week. But we are also thankful for and deeply appreciative of the contributions of people who are leaving.

We will do everything to find them new situations.  And if history is any indication, we will find ourselves welcoming some of them back in the future.

Thanks for your patience about all this.

JG”

Perhaps JD Beebe can create a follow-up to this?

What Do Jon Favreau, Diplo and Doritos Have in Common? This…

We’re still awaiting full credits on this one, but in the meantime, feel free to view Goodby Silverstein & Partners’ latest spot for Doritos, which was helmed by actor/writer/director Jon “You’re So Money” Favreau and features music from Philly-based DJ/producer, Diplo. Maybe it’s just us, but this clip feels like a deleted scene from Superbad–though considering we dig said flick, it’s not too bad altogether. Better this valet than this one, we say.

Here is McCann’s Statement Regarding Commonwealth

We’ve been hearing about it for days now and here you go. We’ll keep you posted on goings-on if and when they progress, but read on below. As mentioned before, GM is undergoing a major agency shift including most likely shifting Cadillac duties from Fallon to Campbell-Ewald. As for Commonwealth, the Detroit-based operation that was the brainchild of then-GM CMO Joel Ewanick and united Goodby and McCann was formed in nearly a year ago and just put out this effort. Anyhow, see McCann’s messsage:

“McCann Worldgroup, an Interpublic Group company, today announced it will assume sole responsibility for Commonwealth, Chevrolet’s global advertising agency, assuming the 50-percent joint ownership share held by Goodby, Silverstein & Partners, an Omnicom Group company.

Commonwealth will continue to serve as Chevrolet’s global advertising agency of record and work in conjunction with both IPG and Omnicom resources, including Agency 720 and Fleishman-Hillard.

All current employees of Goodby’s Detroit office will be offered employment consistent with their current employment terms.”

Adobe Acts with Reason, Saves $4 Million

Unless you’re an old billionaire looking for a trophy wife, four million dollars for thirty seconds of action might not be such a great investment. Adobe and Goodby, Silverstein and Partners want us to think about fiscal responsibility while we watch a monkey and a horse discuss the benefits of web marketing in their online ad “Adobe Animals.”

The post-Super Bowl spot is one of those meta-commercials that’s about commercials. It’s a clever idea and could’ve been so much more impactful if the writers didn’t settle on monkey fart noises. Adobe was wise not to empty their wallets for prime airtime, because this forgettable spot would’ve been met with head shakes and scoffs.

When God is done making farmers, he can spend some time outlawing talking animals. Credits after the jump.

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We Hear: Goodby Creative/Strategy Leads Split to Form Own Shop?

So, when we reached out to Jeff Goodby himself, we were greeted with the succinct answer of “call them and ask.” So we did, and in lieu of actual human feedback, we were fed with the monotonous outgoing messages. Anyhow, multiple sources have been telling us over the past 24 hours that executive creative directors Hunter Hindman and Rick Condos are leaving to form their own shop.

The pair, who were elevated from creative directors to ECDs nearly three years ago, have worked on several notable efforts for GS&P, most recently the “Tomorrow Starts Here” campaign for Cisco as well as fair amount of work for Chevy and Cheetos. From what spies are telling us, Condos and Hindman (pictured) have also lured Goodby group strategy director Max Heilbron to their new venture. We’ll check in the with any or all of the trio and see what’s doing. Stay tuned.

GS&P Indeed Opening Up Shop in NYC

 

Well, that took a while. Nearly six weeks after we first received tips that Goodby Silverstein & Partners was planning to open up a New York office, the parties involved have finally made the news official. The agency will settle in come early February in a space at 200 Varick St. in downtown Manhattan. The Goodby New York office will be headed up by Christian Haas, who is adding partner to his ECD title, one which he’s held for well over two years and associate partner Nancy Reyes, a nine-year GS&P vet who will take on the role of managing director in the Big Apple.

In a statement, Haas seems pretty enthusiastic, saying, “It’s a dream job to open a celebrated agency like GSP in the most exciting city on Earth, especially when you can do it with someone you have nothing but admiration for.” Staff count has yet to be formalized, but once GS&P New York opens, it will begin servicing a client roster including Google, YouTube and Comcast.

 

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