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Hub Strategy Highlights A’s Personalities with ‘Green Collar Baseball’

With the opening series between the Dodgers and Diamondbacks (finally) kicking off the MLB season this Saturday in Australia, Hub Strategy, AOR for the Oakland Athletics, have just launched the fifth incarnation of their award-winning “Green Collar Baseball” marketing campaign for the A’s.

There’s been reason to celebrate in Oakland the past two years, as the A’s have won back-to-back AL West titles. This year, for their integrated campaign featuring “eight television commercials as well as print, outdoor, digital & social advertisements,” Hub Strategy wanted to up the personality factor. There’s certainly no shortage of personality for the A’s, and Hub had a blast working with the players on the new campaign, with Hub CEO/Creative Director DJ O’Neil calling it “by far my favorite work yet.”

The feeling is mutual, as A’s VP of sales/marketing, Jim Leahey, says, “We feel that this year’s TV commercials may be our best ever and we are confident that our fans will enjoy connecting with the fun personalities of our players.”

So far, two of the eight TV spots have been revealed: “Tunnels of Greatness” and “Tarp Therapy.” “Tunnels of Greatness” — featuring Josh Donaldson, Jarrod Parker, Sonny Gray, Sean Doolittle and Derek Norris — is a lot of fun, built around the idea of extending the “Home Run Tunnel” celebration to other, more mundane aspects of the game. “Tarp Therapy,” which references Donaldson’s spectacular tarp catch from last season, isn’t quite as effective. It’s the kind of concept that might look funny on paper, but doesn’t play out so well on tape (although they deserve bonus points for featuring Mike Gallego). Hopefully the rest of Hub Strategy’s “Green Collar Baseball” spots can build on the momentum of “Home Run Tunnel” and give fans one more reason to cheer on the A’s. Here’s the info we have on the remaining six spots:

  • Secrets of the Game: Young players Parker, Gray and Norris turn to veteran Brandon Moss for his secrets to success in the majors.
  • Unicorn 2.0: Doolittle and Parker attempt to take the signature unicorn bullpen 
backpack to another level this year.
  • Generations: Moss learns that for some fans, being on the field for a fireworks show can fulfill a lifelong dream.
  • #winning: Doolittle coaches Bob Melvin, Curt Young and Mike Gallego on social media best practices.
  • Holding Him On: Moss is a talkative guy, and his mouth can be as much of a weapon as his bat.
  • Pre-Internet: Coaches Young and Gallego both reflect on how much has changed since their 1989 World Championship with the A’s.

You can watch “Home Run Tunnel” above, and stick around for “Tarp Therapy,” along with credits, after the jump Read more

Designer Dirty Talk Would Like to Fill Your Browser

Designer Dirty TalkHere’s a fun Friday item for you: Designer Dirty Talk. Created by (big surprise) designers at Bright Red/TBWA in Tallahassee, Florida, the site generates designer double entendres like “Let me undo that for you” and “I do a little back end from time to time.” Visitors to the site can also submit their own Designer Dirty Talk, and, “if it’s hot enough” the designers will add it to the site. We’ve included a couple of our favorites below.Designer Dirty Talk 2

Designer Dirty Talk 3

 

 

 

Generate Random Art Projects with ‘What the F*** is My Art Project?’

WTF Is My Art ProjectNeed an art project fast but don’t have any ideas? Check out “What the Fuck is My Art Project?” — a parody site that randomly generates art project ideas, possibly from the same team that produced “What the Fuck is My Brief?” (although that’s unconfirmed at the moment).

Based around the idea that “most of the popular crap on the Internet is just rehashed popular and obscure cultural and artistic references mashed together,” the site is built around an algorithm that does exactly that. Leading to such gold as a “Cyberpunk Darth Vader Board Game,” “Victorian Big Lebowski Mobile App,” “Grunge Wonder Years Bedtime Story” and of course “Neo Realist Weird Al Fanfic,” the site parodies Internet culture while producing some ideas that, in a bizarre kind of way, could actually be pretty cool (I’m looking at you, “Grunge Wonder Years Bedtime Story”). The site seems to have enough information programmed into it to avoid repeating suggestions for some time, so most people will never see the same thing twice, which is too often a problem with these types of projects. Give the site a try for yourself and you may just wind up on Laughing Squid or the front page of Reddit.

Leo Burnett Creates Talking Bench for NCAA

Leo Burnett collaborated with production company Prettybird/director Billy Rainey on the NCAA’s new campaign promoting the importance of education to young athletes, called “2.3 or Take a Knee.”

The campaign introduces the new, stricter NCAA GPA requirements student athletes must meet in order to qualify for Division-I sports, “ensuring their brains are getting the workout they need” (or just driving up the cost of a term paper). To spread the word, and teach high school athletes about the importance of education, LB and Prettybird created a talking bench. 75 high school athletes were caught on eight hidden cameras receiving some tough love lectures from the talking bench, and some of their reactions are pretty funny. That their coaches don’t seem to have been in on the gag only adds to the humor. Whether the prank will translate to the teens taking away a lesson on the importance of academics, however, remains to be seen. See the talking bench in action for yourself in the 2:28 video above, and check out @talkingbench for the Twitter campaign.

 

 

Ilulissat Water Taxi Creates Trailer Parody Ad

Ilulissat Water Taxi, a company offering chartered tours of Greenland via, you guessed it, water taxi, released this tongue-in-cheek trailer parody.

Set up as a parody of the typical Hollywood trailer (complete with “In a world…”) beginning the ad for Ilulissat combines humor with footage of Greenland, while also introducing viewers to Ice Force One, the custom-built Targa 25.1/Tarfish boat built specifically for Ilulissat in 2013. The 2:15 spot has an unusual way of showing off the best features of Ilulissat while maintaining a humorous tone — such as remarking about whales, “These giants of the sea are so gracious that you will feel them connect with your soul.” The narrators take on Hollywood trailer voiceovers is also pretty spot-on, although the spot makes the leap from tongue-in-cheek to cheesy towards the end. Watch the highly unusual spot for yourself above, and head on over to Ilulissat Water Taxi’s website if you want to go see glaciers and whales and stuff.

Pereira & O’Dell Explains ‘Hunkvertising’ on ‘Nightline’

San Francisco-based Pereira & O’Dell were recently invited onto ABC’s Nightline for a segment exploring the recent “hunkvertising” trend, and even created a “hunkvertisement” for the show.

The five-minute segment, entitled “The Art of the ‘Hunkvertisement’” features executive creative director Jaime Robinson and Renuzit director Chris Applebaum explaining the phenomenon to Nightline reporter Nick Watt. After exploring the ins and outs of “hunkvertising” the pair, along with the rest of their team, coach Watt on how Nightline can appeal to more women, and even film a 30 second “hunkvertisement” for the program produced in-house by P&O’D.

It’s kind of fun to watch Watt struggle with the concept of mixing male sexual objectification and humor in ads targeting women, which he at one point labels “bizarre” and then attempt to star (rather uncomfortably) in his own advertisement. Nightline approaches all kinds of reactions to the supposed trend, including the idea that these kinds of ads empower women, that it’s sexist to assume women need a hot guy to sell them kitchen and household items, and the crazies at One Million Moms doing what they do best (being crazy). The segment runs through a number of prototypical “hunkvertisements” in their examination of the phenomenon, notably Renuzit’s “Scent Gents,” which we’ve included after the jump. Read more

Can We End the Stranger Makeout Session with This?

Good lord, the “brand rapper” is everywhere these days. In between spitting rhymes for the top MC title in Los Angeles, former Deutsch LA copywriter Jason Pickar situated himself into this clip, which was shot over the weekend. Well, safe to say that this is not quite as romantic and/or alluring as Wren’s original clip, which has garnered somewhere in the range of 30 million views since its launch. At least our dude has his rap career and copywriting resume to fall back on.

Will Ferrell Takes on Robert Redford for BSSP, Raise the River

Sausalito, CA-based Butler, Shine, Stern & Partners are rolling out a new campaign today for Raise the River, “an organization that has been working to bring water to the Colorado River and restore it to the Gulf of California.” The new campaign revolves around a series of videos pitting Robert Redford against Will Ferrell in a mock debate about the proper way to restore the Colorado River. Redford plays the straight man, representing Raise the River, while Ferrell thinks the solution is to “Move the Ocean.”

The campaign begins today with a series of videos, first exclusively on YouTube and Funny or Die, and then on Participant Media’s Pivot Channel on March 22nd. Funny or Die released the first clip today, with a series of videos to be released gradually through April. BSSP’s campaign aims to raise 10 million dollars for the restoration of the Colorado River. Redford explains the problems facing the Colorado River and how Raise the River can help. Will, excuse me, William Ferrell chides “Old Sundance” and argues that the real solution is to “several hundred miles inland,” which will help both the river and American surfers. To add emphasis to Ferrell’s cause, he is joined in one of the videos by surfer, Kelly Slater.

“We saw this idea of a fictitious debate between Mr. Redford and Mr. Ferrell as a novel way to generate greater awareness of the very serious issues facing the Colorado River,” explains Jill Tidman, executive director of the Redford Center. “Bringing a sense of humor to the effort opens the door for a much greater audience and offers everyone a chance to be part of winning this campaign—and this is one we are going to win.”

In addition to the series of videos, BSSP has created websites for both Raise the River and Move the Ocean, as well as “a series of sharable social media clips featuring Ferrell to seed a robust social media initiative.” You can see Redford debate Ferrell in the clips above and below, and stick around after the jump to see Kelly Slater join Ferrell for Move the Ocean.

Read more

JWT Toronto Plugs Canadian Film Festival in Zombie-Themed Spot

JWT Toronto worked with director Jonathan Bensimon to create the above zombie-themed spot promoting the Canadian Film Festival, which runs from March 20-22.

The 2:49 effort follows the story of Antoine Zombé, a zombie actor who is an actual zombie and also happens to be Canadian (so he’s a polite zombie). “Canadian Zombie” traces Antoine’s career arc from his early days struggling with auditions — “More zombie, less polite Canadian,” one director tells him — to his success as a movie star (complete with zombie takes on popular hits, like “Raging Zombie,” “Eating Private Bryan,” and “I, Zombie.” It’s a fun, tongue-in-cheek approach to promoting the Canadian Film Festival, where “The films are great” and, like Antoine, “they just happen to be Canadian.” Stick around for credits after the jump. Read more

Laser Cat Will Project Art Onto Bass Museum at ADC Awards

Back in November, we brought you news of Laser Cat, the giant art-eating cat that projects the art he ingests from his laser eyes. Launched by Hungry Castle and Umbrella and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, Laser Cat solicited submissions from agency creatives, as well as artists everywhere.

The original (unrealistic) goal was to gain one million submissions, allowing Laser Cat to project the art on the moon at this year’s ADC Annual Awards of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8th. Unfortunately, the moon is out, but Laser Cat will be on hand at the ADC Awards in Miami to project 10,539 artworks onto the Bass Museum. In addition to submissions from many top agencies, Laser Cat was able to garner some pretty impressive celebrity submissions, including those from Banksy and David Lynch. For more, check out the videos above and below, or head on over to the Laser Cat site. And if you’d like to see Laser Cat in person, buy tickets for the ADC Awards in Miami Beach.

 

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