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Teddy Roosevelt Likeness Aims to Remain in Brazil, Rally US Soccer Fans

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With the US-Germany World Cup showdown getting underway in a matter of minutes, we figure it’s rather timely to mention the man above, who’s going by the name of “Teddy Goalsevelt” but is actually one Mike D’Amico, an ACD at Chicago-based, WPP-owned agency, Cavalry. Those who watched the US-Portugal stunner on Sunday may have seen D’Amico hamming it up as his Teddy Roosevelt character and rallying U.S. soccer fans on the telly (he even joined in on a pic with Super Bowl XLVIII MVP/Seahawks linebacker Malcolm Smith earlier in the week according to Deadspin commenters). Now, the very optimistic D’Amico, who’s also president of the Chicago chapter of US soccer fanatics the American Outlaws, wants to continue in his efforts as the USMNT’s unofficial mascot down in Brazil should team USA (fingers crossed) make it to the knockout round.

How? Well, with the aid of his cohorts at Cavalry (who count clients including Coors Light), Mr. D’Amico has launched a GoFundMe site asking for fan help to keep him and his character in Brazil through the tournament…or as far as the US goes, we imagine. We’ll see what transpires in the next couple of hours, but thus far, D’Amico and company have raised nearly $2K in less than 24 hours and will match the first $2,500 donated. You can check out the Facebook page here for more info and go to the GoFundMe site to donate here. Now, who’s ready to join in on the by-now-familiar “I believe that we will win!” chant?

Also: here’s a supportive tweet from Listerine (and digital AOR MRY):

Droga 5 Taps Stephen Merchant in ‘If We Won’ for Newcastle

Since it’s hard to market a British beer on July 4th, Stephen Merchant implores viewers to enjoy a Newcastle while celebrating “Independence Eve” on July 3rd and imagining how great it would have been if Great Britain had won the Revolutionary War in a new online spot from Droga 5.

Entitled “If We Won,” the spot sees Merchant trying on an “incredibly convincing American accent” before asking, “Do you really still have to celebrate your emancipation from us? That’s like your girlfriend breaking up with you and then celebrating with fireworks. Every year. For 300 years.” He then goes on to list all the ways America would be better if it were still a British colony, including “better comedy, news, TV programs,”  and way better curse words.

“In the late 1700s, colonial Americans risked life and limb to fight for their freedom,” Newcastle Brown Ale Brand Director Quinn Kilbury told Adweek. “Today, we’re running the very real risk of people totally not getting the joke here, and we think that’s pretty patriotic.”

Judging from a cursory glimpse at the YouTube comments section, that was a very real risk indeed. Stick around for limited credits after the jump.  Read more

Greenpeace Uses Humor in Attempt to ‘Stop the Madness’

Greenpeace tapped writer/director Olivier Agostini to create a comedic video for their efforts to stop Arctic drilling.

In the nearly four minute video, small-business owner (and whale music afficionado) Gary Stephenson explains to elderly office assistant Dina her latest mission: to attach a banner to an oil rig in the Russian Arctic. He explains the rigorous trials Dina will face on her mission, all of which actually happened to the team of dedicated Greenpeace activists known as the Arctic 30 — including being  ”blasted by water cannons…shot at, and eventually arrested and detained for 12 months in a Russian prison.” The online film contains actual footage from the real event toward its conclusion.

“This film is a comedic interpretation of a very serious situation that is currently happening in Russia,” said Agostini. “We wanted to draw attention to plight of the Arctic 30 without solely relying on documentary style footage. We hope this film will reach and raise awareness to a broader audience, not just green-minded individuals,  in an entertaining and engaging way.”

Stick around for credits after the jump. Read more

DigitasLBi, Tide Not Afraid of a Little Blood in New ‘Game of Thrones’ Infographic

A Season of StainsDigitasLBi and Tide leveraged Twitter’s two-month-old pinned tweet feature to highlight a new Game of Thrones themed infographic, Adweek reports, the latest sign that the brand isn’t afraid of a little blood.

Blood, of course, was the number one stain for the fourth season based on George R.R. Martin’s A Song of Ice and Fire series, with a whopping 530 stains (as the infographic shows). That’s enough to finish well ahead of the runner up, dirt, which comes in at 156. The infographic also shows the “Most Used Stain Makers” — nail/cross, followed by sword — and a slew of least used stain makers that nontheless left a lasting impression (and probably never came out), such as mammoth, wolf, and a frying pan. Tide’s infographic ran with the title “A Season of Stains,” while referring viewers to Tide’s Stain Brain app. It was a fun diversion for fans of the show (who isn’t?) and has thus far received 1,351 retweets and 1,575 favorites. The infographic follows in the spirit of Tide’s Carrie-themed Halloween Vine video and last summer’s Vine for Shark Week, positioning the brand as the antidote to bloody messes. As Adweek pointed out, this makes a lot of sense for a brand attempting to appeal to parents, for whom blood and grass stains (which accounted for just one of the Game of Thrones stains this season) are an everyday reality.

PornHub Selects Winner of Creative Director Challenge

All You Need Is HandPornhub.com has officially announced their choice of creative director, out of over 3,000 entries from over 2,000 contestants. The winner of their PornHub Creative Director Challenge for best “safe for work” advertising campaign is 24-year-old Nuri Gulver, of Istanbul, Turkey.

As PornHub puts it, Gulver’s submission, “All You Need Is Hand,” “beat out the final 15 due to its inherent mass appeal and ease of penetration to different advertising platforms.” (Insert Beavis and Butthead laugh track here). His concept (pictured above) shows two hands making the shape of a heart, with the tagline “All You Need Is Hand,” a very relatable idea that offers a memorable solution to the “safe for work” issue (although his idea to have “People of different nationalities…sing our ‘All You Need Is Hand’ song with the music of ‘All You Need Is Love’ seems a bit over-the-top). As winner of the competition, Gulver will be awarded a one-year paid contract as PornHub’s official creative director, and will be responsible for future ad campaigns and creative content creation.

“We received an overwhelming amount of responses, which made it incredibly difficult to pick a winner,” said Corey Price, vice president, PornHub. “In choosing a winner, we were keen on picking an idea that was catchy and could be rolled out as a full multi-media campaign. We found Nuri’s ‘All You Need is Hand’ idea to be just that. The concept is smart, relatable and it has potential to work across all advertisement platforms. We’re thrilled to announce Nuri as the winner and are looking forward to working with him to roll out the industry’s first mainstream ad campaign.”

Nuri, who recently graduated from Istanbul Technical University with a degree in architecture and marine engineering, works as a copywriter for an advertising agency in Turkey. He has admitted that he doesn’t know how to explain his new job title to his parents.

“As soon as I saw the campaign, the ‘All You Need Is Hand’ idea came to my mind, and I took the hands photo and prepared my campaign plan,” said Gulver. “And I’m so glad I did because now I’m Pornhub’s Creative Director for the next 12 months. The gig suits me as I have a passion for creatively solving problems – in this case launching an advertising campaign for a taboo industry in the mainstream press. I used to think I was lucky, but now I think I am the luckiest person on earth.”

PornHub also selected two runners-up and one honorable mention from the fifteen finalists, which we’ve included after the jump. Read more

Durex Tells Footballers: ‘Don’t Fake It’

A new spot for Durex combines football/soccer and double entendre with a cheeky call for footballers to stop faking it–their ridiculous on-field “injuries”, that is.

The spot brings the overwrought drama with a little help from one Don Giovanni:

Coincidentally (or not), this campaign arrives at the same time as a super-serious survey sponsored by Durex which found that “I want to watch football” happens to be the number one excuse British men use to avoid having sex with their significant others. Numbers two and three: “I’ve got a bad back” and “I’m too tired.”

We wonder what sort of advice Durex might have for LeBron James…

Havas Worldwide is creative AOR for Durex, but we don’t have credits at the moment.

Hello Flo Scores Viral Hit with ‘First Moon Party’

When a girl lies about getting her first period, her mother takes the ultimate revenge in a new spot for tampon subscription service (yes, that’s a thing) Hello Flo.

Company founder and CEO Naama Bloom once again teamed up with Jamie T. McCelland and Pete Marquis, the writers/directors of last year’s “Camp Gyno” spot for an even funnier follow-up.

Entitled “First Moon Party,” the 2:19 video begins with a girl who is frustrated to be the last of her friends to get her period. She decides to fake it in order to become a member of the “Cherry Slush Club.” When her mother questions her about a rubylicious nail polish-stained pad, she says “What do you think it is? I’m on my ladies days.” Angered by both the lie and her daughter’s tone, the mother decides to take the ultimate revenge, and goes way, way too far. Claiming that it’s “family tradition” she throws her daughter a “First Moon Party,” inviting friends, family, and co-workers to celebrate her menarche. With activities like “pin the pad on the period,” “bobbing for ovaries,” a uterus pinata, and a “vagician” the daughter is traumatized by the party. When the daughter inevitably reveals she was lying, the mother gives her a Hello Flo Period Starter kit, followed by a pretty hilarious punchline.

Like “Camp Gyno” the spot uses humor to frankly tackle a subject all too often treated as squeamish, while also perfectly tying it to their product/service. “First Moon Party” has already proven to be a huge success, racking up almost 1.5 million views since being posted two days ago. Given its humor and relatability, that shouldn’t come as a surprise. The Hello Flo team will have a hard time topping this one, but we look forward to seeing what they can come up with next. Stay tuned for credits and a “Camp Gyno” refresher after the jump. Read more

W+K Portland Takes Terry Crews, Old Spice to the Next Level of Craziness

W+K Portland and Terry Crews are back, dialing up the mishigas in a new spot for Old Spice entitled “Drill to Brazil.”

In what may be the craziest Old Spice spot yet, Crews attempts to drill to Brazil by spiraling himself into the ground, because Terry Crews is magic. After a few failed attempts see him end up in Egypt, an office, and a snowcone, Crews finally gets to Brazil, where he meets what appears to be Brazilian Crews. In Brazil, Crews shares (screams) the message, “Old Spice thinks you’re amazing and is now available in Brazil!” before heading off to an unexpected location. If you’ve seen any of the previous Crews spots you already know the drill, just expect even more random craziness than usual from this one.

Geometry Global’s ‘Pet Condoms’ Stunt Gets Some Love at Cannes

Back in December Geometry Global raised some eyebrows with their “Animal Instincts Pet Condoms” campaign.

The agency put up what appeared to be a free pet condom dispenser in a San Francisco park. When passers-by used the dispenser they received “condom shaped brochures explaining the importance of spaying and neutering pets.” People were directed to the Pet Condoms website, which appears to promote condom use for pets, but really just encourages spaying and neutering. The man’s face in the video above, when he receives what he believes to be a pet condom, pretty much says it all.

The campaign, which debuted back in December, generated “Over 30,000 + site visits, social chatter in over 166 countries” and became the number one trending topic on Reddit within 36 hours. All this buzz got Cannes’ attention, and the campaign was short listed at Cannes for the Direct Lion category.

Update: We previously reported that “Pet Condoms” was shortlisted for a”Promo & Activation Lion in two categories: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale), Use of Promotional Stunts and Live Advertising” when, in fact, it was shortlisted in the Direct Lion category.

 

W+K NY Unveils New, High-Tech SportsCenter Set

W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.

SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump. Read more

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