PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Holiday

‘Santa Flies Coach’ in 180 LA’s Holiday Effort for Expedia

180 LA crafted a holiday effort for Expedia entitled “Santa Flies Coach,” where Kris Kringle ditches the sleigh and travels around the world via more conventional means.

Santa visits Honolulu, Tokyo, Dubai, Paris and Dublin en route to his final destination. Everywhere he goes people are, of course, delighted to see the jolly, white-bearded symbol of Christmas, but viewers may be wondering by now why exactly Santa has ditched his sleigh. The spot takes a heartwarming turn with that reveal as Santa arrives at his final destination: “For one week Santa flew around the world, because now the points we earn traveling can be donated to St. Jude Children’s Hospital” appears onscreen as Santa visits patients at the hospital. It’s a heartwarming message, made all the more so by its unexpectedness in the wake of the cheery beginning of the ad. And the reveal, rather than feeling cheap, offers a satisfactory explanation furthering our understanding of what preceded it. A lot of holiday efforts shoot for this kind of feeling, but few attempt to actually motivate viewers toward specific charitable action, which makes “Santa Flies Coach” all the more admirable. Read more

Grey London Creates Adorable ‘Christmas Choir’ for McVitie’s

Grey London created one of the more off-the-wall Christmas spots you’ll see this year with “Christmas Choir,” promoting McVitie’s Victoria cookies.

In the spot, a family sits around on a sleepy holiday evening when the father decides to open up a box of McVitie’s biscuits. Upon opening the container, a chorus of tiny, adorable animals begins barking, meowing, quacking and otherwise vocalizing to the tune of 80s hit “Only You” by Yaz. The chorus of cuddly critters is, clearly, meant to evoke the happiness evoked by digging in to a box of McVitie’s (in this case punctuating a case of holiday doldrums), but that’s not important right now. What’s important is that around the 44 second mark a tiny narwhal whale emerges from the depths of a punch bowl. For that, Grey London, we thank you. Read more

Le Bureau Tells You Not to Buy Shit for Red Cross Sweden

Swedish agency Le Bureau teamed up with Seattle-based animation studio The Academy’s Swedish collective known as Brikk to create a two minute PSA for Red Cross Sweden.

The ad tries to convince Swedes to give Red Cross parcels to those in need for Christmas, rather than buying something they won’t even remember next year. Or, as Brikk puts it, “We together with Red Cross think that a food package to Syria is a better Christmas gift than a fitness band, and that’s what we are trying to communicate in the animation.”

To accomplish this, the animation highlights just how many gifts are forgotten, or even sold secondhand online after the holiday season. “Don’t buy thoughtless presents for the ones you care for, buy something special that shows they mean more,” says the spot’s rhyming narrator, positing Red Cross gifts as the answer. Near the end of the PSA he gets a little more direct, saying, “…this year don’t buy shit, make an active choice.” The candidness is refreshing, and should get more people to share what otherwise could have been a very dry message. Read more

M&C Saatchi Celebrates ‘Twinkling Lights’ for UGG Australia

M&C Saatchi LA has launched a global holiday campaign for UGG Australia, centered around the 60-second broadcast spot “Twinkling Lights” promoting the brand’s holiday collection.

The spot features what appears to be a large group of women dressed in identical white outfits performing a choreographed dance routine, with the dancers dropping twinkling lights to create a snowflake pattern. In reality, only eight dancers were used in the making of the video, with those dancers digitally duplicated to give the impression that there’s a larger group. The ad, which channels a kind of throwback vibe with its choreographed spectacle and unfettered holiday cheeriness, ends with the tagline, “This is magic. This is UGG.”

“We really wanted to tap into the spirit of the season, the emotional connections that people have around the holidays and how UGG figures into that equation,” explained Nancy Mamann, vice president, global marketing, UGG Australia. “We really think that this multi-channel campaign epitomizes our brand positioning and highlights the beautiful holiday product we have this season in a campaign that is both premium and engaging.”

The global campaign featuring “Twinkling Lights” is rolling out in markets including the US, Canada, France, UK, China, Hong Kong, Japan, Germany and Italy, with a second spot entitled “Passing Out Presents” set to break later in the season. Aside from the digital ads, the campaign includes a social element encompassing a shoppable gift guide on Instagram and “additional content stories that speak to the season and themes of the broader campaign across Pinterest, Facebook, Instagram and Twitter,” as well as OOH and in-store components.

R/GA Toasts the Holidays for Bailey’s

R/GA London rolled out a digital holiday campaign for Bailey’s, an extension of the brand’s global “Here’s To Us” campaign targeting millenial women, created by BBH London.

The digital extension celebrates getting together with friends — whether it’s going out and trying new places, as in “Here’s To Getting Together” (above), or staying in and hanging out, as in “Here’s To Staying In” (after the jump). Both videos, which launched in the UK last month and are now rolling out across Europe, feature montages of quick shots which together tell the story of a night with friends. In “Here’s To Getting Together” it’s “trying new places,” “catching up… on everything,” waiting for that one friend who’s always late and having just one more side dish. Each spot ends with the group of women toasting with a glass or shot of Bailey’s, implying the brand is part of the perfect evening.

In addition to the online spots there is also a campaign Tumblr page functioning as part of “a unique influencer campaign featuring women such as Daisy Lowe and blogger Eleanora Carisi.” The influencer campaign will include editorial interviews, Instagram content creation, and cocktails created by Daisy Lowe (UK), Jessica Weiss (Germany, of Journelles Blog) and Eleanora Carisi (Italy, of JouJou Villeroy blog) alongside “London Mixology icon” Missy Flynn.

“Our ambition is to create unique online content that captures the magic you feel when you’re with your best girlfriends and inspires women to raise a toast to each other with,” explains Dawn Allison, global digital marketing manager, Baileys, in a press release, adding that the campaign “marks a critical phase in our journey to re-ignite performance by putting consumer behaviour – serve and occasion – at the heart of every brand execution.” Read more

Saturday London Brings Together Lady Gaga and Tony Bennett for H&M

Saturday London enlisted Lady Gaga and Tony Bennett for a new, glitzy holiday ad for H&M which doubles as a promotion of the pair’s album Cheek to Cheek, which was released in September.

The spot, entitled “Magical Holidays” features a Gatsby-esque holiday party,with Bennett and Gaga (decked out in a Cher wig) performing a duet version of the Duke Ellington/Irving Mills-penned Jazz standard “It Don’t Mean a Thing (If It Don’t Got That Swing)” while a room full of party-goers dances. “Magical Holidays” arrives at, and later departs from, the party scene in a strange, surreal way that does, indeed, seem to imply some holiday magic (just don’t try to make much sense of it). Fans of Gaga and Bennett (who, we imagine, are mostly separated by a few years) should enjoy the duo’s performance which also functions to drive album sales for the holiday season, and H&M should be able to count on winning over some Gaga fans by association. Read more

CP+B Lays Out ‘The Rules of Underwear Giving’ for Fruit of the Loom

Ever wonder who it is and is not okay to give underwear to as a holiday present? Well, CP+B has got you covered in its new holiday spot for Fruit of the Loom, entitled “The Rules of Underwear Giving.”

“There are some people you should give underwear to this holiday,” the spot begins, showing a couple appreciatively exchanging pairs of Fruit of the Loom, both far happier than anyone has ever been to receive underwear. “And there are some people you shouldn’t,” the ad goes on, showing a disgruntled mailman shaking his head. The tongue-in-cheek formula continues for the remainder of the 30-second broadcast spot, reminding you that maybe it’s not the best idea to buy underwear for your boss, teacher, doorman or a police officer, ending with the tagline, “You shouldn’t give underwear to everybody, but for those you do, give them Fruit of the Loom.”

CP+B’s humorous approach is a welcome change in underwear advertising, and manages to be jokey about the holidays while also promoting the product as a holiday gift. In fact, while no one is going to be overjoyed about unwrapping a present and finding Fruit of the Loom, they glamorize the idea a bit by pointing out that it’s a gift you would only give to someone with whom you have a close relationship. Not a bad way to make gifting unmentionables seem appealing.

Droga5 Hits Home with Harrowing PSA for KidsCo

Droga5 Europe created what very well may be the most depressing advertisement this holiday season with a 90-second PSA for KidsCo, a children’s charity founded by Camila Batmanghelidjh which plans to host “the UK’s biggest children’s community Christmas dinner ever.” The spot broke yesterday, and will air on broadcast, in cinemas and online.

The ad stands in stark contrast to the glitzy Christmas advertisements glamorizing the holiday in the UK. Willfully minimalistic, it depicts a boy who wakes up and get dressed, with the text “Thursday” appearing onscreen. He plays in the street a bit and then goes to the corner store, eyes up a rack of candy bars and leaves without making a purchase. Walking back home he passes a house lit up with Christmas lights, and we hear a group exchange holiday greetings, the first mention in the ad that it is, in fact, Christmas day (which explains why the streets are so empty). He then returns home, to a neglecting looking living room and switches on the television as the message, “For some children, Christmas Day will just be another Thursday” appears on screen, driving home the message.

“Kidsco is an amazing charity doing incredible work for thousands of children across the UK,” said Droga5 Executive Creative Director Nik Studzinski. “With this ad we deliberately wanted something that would be a genuine pause for reflection among the noise of the super-bowl style ads that clamour for our attention at this time of year.” Read more

RPA Rolls Out ‘Happy Honda Days’ Social Extension

RPA teamed up with creative studio Psyop to  launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear.

The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda’s Twitter account. Each duo sings a new version of a classic Christmas song (except for Gumby and Pokey, because they don’t know any Christmas songs) and calls on viewers to vote for their rendition. Honda will donate a total of $100,000 to three charities – Children’s Hospital of Orange County, the Little League Urban Initiative and the Pediatric Brain Tumor Foundation — with $50,000 going to the charity associated with the winning video and the other two receiving $25,000 each.

In the most amusing of the three videos, Skeletor sings of his newfound bromance with He-Man to a rendition of “Jingle Bells,” which has been rechristened “Jingle Bros.” According to Skeletor, the duo are now Facebook friends and even got matching tattoos, although it ends with a not-so-surprising twist. In the other videos, G.I. Joe wins over Gem with some Kung Fu moves, and Gumby and Pokey interact with random items. You can watch them on Honda’s YouTube page and vote for your favorite (or just for the associated charity you’d most like to receive money). We’ve included “Jingle Bros” above and the other two videos after the jump. Read more

adam&eveDDB Introduces ‘Could I Be Any Clearer?’ Christmas Cards for Harvey Nichols

Last year, adam&eveDDB’s “Sorry, I Spent It On Myself” holiday campaign for English department store Harvey Nichols turned heads with its ode to utter selfishness, eventually winning four Grand Prix awards at Cannes.

This year, adam&eveDDB is back with a spiritual successor entitled “Could I Be Any Clearer?” In the spot, a woman talks about her beloved Auntie Val and how, while good-intentioned, she always gives disappointing gifts. So, without any worry at all about Val’s feelings, she gives her a card describing exactly what she wants — Charlotte Olympia silver Octavia sandals from Harvey Nichols — and lets her know that seasons greetings will be “very awkward” if she doesn’t get what she wants. Auntie Val, predictably enough, looks pretty annoyed by the card. Like last year, the campaign extends beyond the broadcast spots, with real life “Could I Be Any Clearer?” cards available to purchase at Harvey Nichols. You can even create your customizable version online.

The ad doesn’t have the same impact as its predecessor, and, because of that ad, its reveal moment is entirely expected. Still, we imagine that Harvey Nichols will sell its share of “Could I Be Any Clearer?” cards — hopefully to those looking for a cheeky gag to play on friends, rather than entitled jerks. Read more

<< PREVIOUS PAGENEXT PAGE >>