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M&C Saatchi

Saatchi & Saatchi Raises Awareness of ‘The Talk’

Here’s a new and timely campaign from Saatchi & Saatchi’s New York office. The client is Brotherhood/Sister Sol or “Bro/Sis,” a Harlem-based youth development organization that has played an active role in the movement to reform the NYPD’s controversial “stop and frisk” policy, which disproportionately targets young men of color.

Here’s the spot, which debuted on the group’s YouTube page yesterday:

It’s a bleak portrait of the difference between the police department’s approach to serving disparate communities, and its purpose is to raise awareness of conversations like those depicted above.

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M&C Saatchi Examines ‘Christmas at Home’ for The Silver Line

M&C Saatchi created a holiday spot called “Christmas at Home” for The Silver Line, “The only free 24 hour confidential for older people that offers friendship and support.”

The ad tells the story of an older man who wakes up on Christmas day and appears to be preparing for his family to arrive. He gets dressed and tidies up, the ad cuts to a family on the phone with relatives saying “We’ll be there soon, put the kettle on” as the man brews some tea. Then the family knocks on a door and the ad reveals that it the man’s next door neighbor receiving the visit, as he looks out the window dejected. It’s a clever way to put viewers in the man’s shoes and give an idea of the devastation he feels rather than just telling them about the cause. The ad ends with the message, “More than a million older people in the UK suffer the pain of loneliness, not just at Christmas but all year round.” While this is true, the message is likely to resonate with people all the more during the holidays.

M&C Saatchi Celebrates ‘Twinkling Lights’ for UGG Australia

M&C Saatchi LA has launched a global holiday campaign for UGG Australia, centered around the 60-second broadcast spot “Twinkling Lights” promoting the brand’s holiday collection.

The spot features what appears to be a large group of women dressed in identical white outfits performing a choreographed dance routine, with the dancers dropping twinkling lights to create a snowflake pattern. In reality, only eight dancers were used in the making of the video, with those dancers digitally duplicated to give the impression that there’s a larger group. The ad, which channels a kind of throwback vibe with its choreographed spectacle and unfettered holiday cheeriness, ends with the tagline, “This is magic. This is UGG.”

“We really wanted to tap into the spirit of the season, the emotional connections that people have around the holidays and how UGG figures into that equation,” explained Nancy Mamann, vice president, global marketing, UGG Australia. “We really think that this multi-channel campaign epitomizes our brand positioning and highlights the beautiful holiday product we have this season in a campaign that is both premium and engaging.”

The global campaign featuring “Twinkling Lights” is rolling out in markets including the US, Canada, France, UK, China, Hong Kong, Japan, Germany and Italy, with a second spot entitled “Passing Out Presents” set to break later in the season. Aside from the digital ads, the campaign includes a social element encompassing a shoppable gift guide on Instagram and “additional content stories that speak to the season and themes of the broader campaign across Pinterest, Facebook, Instagram and Twitter,” as well as OOH and in-store components.

M&C Saatchi Grows Bee Beard for San Diego Zoo

M&C Saatchi has released another ad for the San Diego Zoo as part of its ongoing campaign designed to stoke children’s interest in the zoo’s Tiger Trail exhibit.

In the spot, a boy has magically grown a full beard made entirely of bees. When a girl asks him how he grew it, he flashes back to a visit to the San Diego Zoo where he communed with tigers and apparently absorbed some kind of mysterious power. It builds off of M&C Saatchi’s previous work promoting the exhibit, focusing on the way interacting with wildlife helps stokes kids’ imaginations. It may, however, be a little too dependent on previous ads to understand its intention, as it otherwise can seem disjointed and a little nonsensical. Still, it’s hard to argue with a bee beard, especially one as convincing as this. To bring it to life, M&C Saatchi collaborated with production company Epoch Films and visual effects company Timber, combining footage of real swarming bees with CGI.

““They were really committed to the process from our very first conversations, and delivered impressively on everything we talked about,” director Matthew Swanson told Great-Ads, “…the entire team at Timber made sure there wasn’t a single i undotted or t uncrossed.”” Read more

M&C Saatchi Brings Christ the Redeemer to Naples for Fastweb

Christ the ReedemerIn an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner.Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

M&C Saatchi Stockholm Launch ‘Stockholm Is Your Canvas’ for Stockholm Art Week

Stockholm Is Your CanvasM&C Saatchi Stockholm has launched “Stockholm Is Your Canvas,” an initiative for Stockholm Art Week allowing visitors to canvas.stockholmartweek.com to submit their art and have it displayed on a digital billboard in Stureplan, Stockholm (if they’re a Swedish resident).

Visitors to the site simply upload their picture or video, select a 30 second time slot during the festival — which began April 1st and runs until April 6th — and their art will be displayed on the impressive digital billboard passed by over 450,000 people a day. My first impression was that this was open to any online visitors, but it is in fact limited to those with Swedish cell numbers. If you’re interested (and have a Swedish cell number) all you need to do is visit the site, provide your name, title of your art, city and said Swedish cell number, pick a desired time and submit your work in a 16:9 aspect ratio, with a maximum file size of 50 MB. This is a pretty cool way to get people involved with Stockholm Art Week, even if it’s kind of a shame that visitors to the country (or those who would get a thrill from their art being displayed on the billboard even if they can’t see it) can’t submit.

Update: We received the following note from M&C Saatchi: “The campaign is really for all people on the planet. Not only good looking Swedes. :) We have removed the confusion with phone number now.”