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M&C Saatchi

M&C Saatchi Brings Christ the Redeemer to Naples for Fastweb

Christ the ReedemerIn an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner.Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

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Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

M&C Saatchi Stockholm Launch ‘Stockholm Is Your Canvas’ for Stockholm Art Week

Stockholm Is Your CanvasM&C Saatchi Stockholm has launched “Stockholm Is Your Canvas,” an initiative for Stockholm Art Week allowing visitors to canvas.stockholmartweek.com to submit their art and have it displayed on a digital billboard in Stureplan, Stockholm (if they’re a Swedish resident).

Visitors to the site simply upload their picture or video, select a 30 second time slot during the festival — which began April 1st and runs until April 6th — and their art will be displayed on the impressive digital billboard passed by over 450,000 people a day. My first impression was that this was open to any online visitors, but it is in fact limited to those with Swedish cell numbers. If you’re interested (and have a Swedish cell number) all you need to do is visit the site, provide your name, title of your art, city and said Swedish cell number, pick a desired time and submit your work in a 16:9 aspect ratio, with a maximum file size of 50 MB. This is a pretty cool way to get people involved with Stockholm Art Week, even if it’s kind of a shame that visitors to the country (or those who would get a thrill from their art being displayed on the billboard even if they can’t see it) can’t submit.

Update: We received the following note from M&C Saatchi: “The campaign is really for all people on the planet. Not only good looking Swedes. :) We have removed the confusion with phone number now.”