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Mediabistro

Social Media Marketing Boot Camp Starts Tomorrow

If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results. Read more

AllFacebook Marketing Conference is Only Four Weeks Away

It’s time to give a shout out to the parent company and let you know about a mediabistro.com event coming soon to the Bay Area. You might be familiar with what it focuses on. Read below.

AllFacebook Marketing Conference is headed to San Francisco is just four short weeks.  Join us on June 28-29 and discover how to build your business and gain customers by taking advantage of Facebook’s latest tools, apps, research, and advertising opportunities. Save $200 with our early bird rates when you register by June 7.

The AllFacebook Marketing Conference program features over 50 of today’s most sought-after social media thought leaders from Facebook, Hearst Digital, Adobe, BO.LT, eBay, AllFacebook Stats, appssavvy, and more! Topics include:

  • Mastering Facebook’s Evolving Platform
  • Building a Community with Facebook Pages
  • Competitive Analysis on Facebook
  • Using Facebook Ads to Drive Traffic, Sales, and Revenue
  • The Future of Facebook’s F-Commerce Platform
  • Monetizing Facebook Games Through Advertising

View the full program here.

Remember, early bird rates end next Thursday, June 7. Sign up now and save.

We hope to see you there!

Last Chance to Save with AllFacebook Marketing Conference Early Bird Rates

The early bird rates for this year’s AllFacebook Marketing Conference end tomorrow, May 9.  Sign up now and save over $200 on passes that give you access to two full days of panels, discussions, presentations, and networking.

The conference features over 40 social media and digital marketing experts who will teach you proven solutions for building your brand and engaging prospective customers on Facebook.  This year’s program will focus on Facebook’s latest tools, apps, research, and marketing opportunities, and will take an in depth look at Facebook ads, pages, credits, pages, social video, search history, social data, ROI, and  F-Commerce.

Check out the full program here.

Tickets are only $579 when you register by tomorrow ($799 at the door). Sign up now!

 

Euro RSCG PR Chief Marian Salzman Offers Her Thoughts for a Few

You’re probably familiar with Marian Salzman, who has spent the last year-plus as CEO of Euro RSCG Worldwide PR, North America. Well, our mediabistro.com correspondent Amanda Ernst decided to pick the exec’s brain for a few as part of our “So What Do You Do?” series. Here’s a quick excerpt below, where Salzman discusses her transition from advertising to PR (you might remember she spent over years as EVP/CMO and EVP/chief strategy officer at both JWT and Euro, respectively, prior to heading into PR). Read the full Q+A here.

How was making the transition from advertising to PR for you?
In advertising, you have very, very large budgets and you are very aesthetic. So, I was used to big budgets where there is a lot of room to experiment and things are very aesthetically pleasing and very visual. In PR, things are not as aesthetic; there’s not as much attention placed on how things look, and there was no margin for error because the numbers are so tight. Also, PR people tend to be afraid, and advertising people tend to be provocateurs. And so I had a very hard time… because I’ve grown up in a world of, ‘There’s no such thing as a mistake; there’s just a bigger challenge to repair.’ Because that’s the nature of the advertising industry: You’re only as big as your last failure.”

Launch a Complete Facebook Marketing Campaign

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started.

Speakers include:

Evan James Andrews
Director of Analytics
Current Media
Geoffrey Colon
President of Social@Ogilvy
Ogilvy & Mather
Insights & Analysis Setting Boundaries: Separating the Personal & The Professional on Your Facebook Timeline and Brand Page
Brendan Irvine-Broque
Content and Marketing Manager, Facebook Marketing Bible
Inside Network
Emily Las
Director of Digital Media
Starworks Group
Understanding Facebook Brand Pages: An Introduction Advertising
Amy Porterfield
Author of Facebook Marketing All-In-One for Dummies
Clara Shih
Author of The Facebook Era
CEO of Hearsay Social
Board Director of Starbucks
Marketing with Facebook, The Social Media Megaplatform Marketing in the Facebook Era
Kelly Winters
Product Marketing Manager, Monetization
Facebook
The Branding Power of Facebook Pages

View full program details.

Check out what previous students are saying about our boot camp series.

Take advantage of our special early bird rate. Sign up now.

More Details on AllFacebook Marketing Conference 2012 – June 28th and 29th in San Francisco

AllFacebook Marketing ConferenceAllFacebook Marketing Conference is coming to San Francisco! On June 28-29, leaders will share their insights on Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. The event will include two days of panels, discussions, and networking around Facebook’s latest tools, apps, demographics, research and marketing opportunities.

If you’re considering attending AllFacebook Marketing Conference, take advantage of early registration pricing and sign up now. Tickets are available at an early bird rate of $399. This price will be good through tomorrow, March 14th only, so be sure to register now.

Who’s speaking?
There are 40 confirmed speakers for AllFacebook Marketing Conference including:

• Robert Scoble, Tech Evangelist, Blogger, Author and Starup Liaison Officer, Rackspace
• Christian Taylor, Founder & CEO, Payvment, Inc.
• Elaine Mesker-Garcia, Social Media Manager, Fuddruckers Restaurants, LLC
• Alex Dale, CMO, King.com
• Reid Spice, Director of Product Strategy, Kenshoo
• Heather Lutze, CEO, Findability Group
• Alex Peiniger, Founder & CEO, All Facebook Stats
• Brian Blond, Chief Revenue Officer, Vitrue
• Carla Bourque, SVP, Buddy Media
• Christ Cunningham, CEO, Appssawy
• Mark Curtis, Founder and President, Enter: New Media
• Seth Lieberman, CEO, Pangea Media

View the full program here.

Remember – early bird rates end tomorrow, March 14, so save your spot and register today!

How to Speak With Confidence At SXSW

Stepping in front of that Austin audience may not sound hard at first, but public speaking pros warn that being an engaging and helpful panelist takes planning.

“Many people think they can just wing it — I’ve seen it a hundred times — but it’s important to do your homework,” said frequent panelist Nicole Williams, founder and CEO of the career website WORKS by Nicole Williams.

South By Southwest organizer Christine Auten advised, “Look [the panelists] up on LinkedIn and see what groups and organizations they’re part of.” By reading up on interviews they’ve given in the past, you can glean clues as to what they’ll say again and how you can add to that perspective or counter it.

For more tips on wowing the South By crowd, read How to Be a Great Panelist at SXSW (or Any Other Conference). [sub req'd]

Social Media Marketing Boot Camp Starts This Thursday

This Thursday, February 16, Mediabistro brings you Social Media Marketing Boot Camp, an online conference and hands-on workshop. Through keynote speeches with the biggest names in social media, practical how-to sessions, and strategic assignments, you’ll create a comprehensive social media marketing strategy and launch your campaign across various sites and platforms. By the end of the online conference and workshop, you’ll be monitoring, analyzing, and improving traffic, engagement, and conversion to sales.

The program includes:

Stephanie Agresta EVP, Managing Director of Social Media, Weber Shandwick Megan Berry Founder, LiftFive
What Makes a Social Strategy Successful? The Power of Influence: Identifying Online Brand Ambassadors
Leslie Bradshaw 

President, COO, and Co-founder, JESS3

Danielle Brigida 

Manager of Social Media, National Wildlife Federation

Storytelling Through Social Media How to Monitor and Measure Your Social Media Efforts
Michael Brito 

SVP, Social Business Planning,
Edelman Digital

Anthony DeRosa 

Social Media Editor,
Reuters

The Rise of the Social Customer and Their Impact on Business Social Curation: How to Use Twitter and Tumblr to Build Authority and Spread News
Tim Devane 

Director of Sales and Business Development,
bitly

Lauren Dugan 

Co-editor,
AllTwitter

Incorporating Analytics and Social Media How to Use Twitter to Promote Your Company, Cause, or Personal Brand
Devon Glenn 

Staff Writer,
SocialTimes

Brendan Irvine-Broque 

Content and Marketing Manager, Facebook Marketing Bible,
Inside Network

The Strategist’s Toolkit: How To Keep Up With Emerging Platforms and Trends How To Grow Your Fan Base and Engagement on Facebook
Dave Kerpen 

CEO, Likeable Media

Morin Oluwole 

Strategic Partner Development,
Facebook

How to Establish a Brand Personality Through Social Media The Branding Power of Facebook Pages
Gretchen VanEsselstyn 

Managing Producer, Education,
Mediabistro

Leo Widrich
Co-founder, Buffer
How to Build a Targeted Social Media Strategy Productivity Tips from the Social Media Trenches
Baratunde Thurston 

Director of Digital,
The Onion

A Case Study of Creative Social Media Content

View full program details.

Check out what previous students are saying about the online event.

Don’t miss the chance to build your content strategy with social media experts and hundreds of innovators. Register now.

Why Don’t Account Planners Like Dogs?

 

Miami Ad School’s Boot Camp for Account Planners sponsors Pick of the Litter, an annual competition for Account Planners, anywhere in the world, with less than 3 years experience. Pippa Seichrist, Miami Ad School Co-founder notes, “We saw that young creatives had so many competitions to showcase their great work but young planners didn’t. They needed a way to build their reputations.”

Planning Directors and Strategist from top agencies choose the winner and two runners up; the winner is then announced at the Jay Chiat Awards. This year, Rebecca Harris from TBWA/Chiat Day was a finalist for her insight into a mom’s role in her child’s athletic life for Gatorade. Mike Schmidt, from Gotham, was also a finalist for his Best Western brief that turned a perceived negative into a positive for the independent owners of Best Westerns across the country.

Unlike other competitions that award the winners shiny statuettes, the “Pick of the Litter“ can choose between a cuddly chocolate lab puppy or $2,500 in cold, hard cash. Since the competition started 11 years ago, only the first winner has picked the puppy. Keeping with tradition, this year’s winner James Thorpe, from Kirshenbaum Bond Senecal + Partners, chose the cash for his winning BMW ActiveE case study. We’re sure his landlord is happy. To view all the winning case studies, go to www.pickofthelitter.info.

Hey Agency Employers, mediabistro.com Has a New Add-On for Job Promos

Let us give a shout-out to the man for a second and let those of you agency folks who are posting job listings on mediabistro.com and want to promote said jobs to specific verticals (say, advertising) know that there’s a new add-on that includes all five of the items listed in the screenshot above (you’ll see it on the second page when you sign up). The cost, as you see, is $97, which is added on top of the cost of the regular job listing. Perhaps this will better help you find that special someone to fill a role at your wonderful agency. OK, transmission over.

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