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Music!

Samsung, Telefonica/Vivo Pay Homage to Brazilian Rocker, Raul Seixas

Samsung and Telefonica/Vivo join forces to show some love for  Raul Seixas, a legend in Brazilian rock circles, by creating the first ever music video for his tune, ““Metamorfose Ambulante.”

The song, which translates as “Walking Metamorphosis,” was composed about 40 years and helped launch Seixas to stardom in his home country. Samsung and Telefonica/Vivo’s music video is a loving homage to Seixas that simultaneously shows “how technology changes people’s lives and how the power of connections can transform human beings.” Seixas’ family “participated in each stage of development” for the project. The large-scale film production was “shot by a team of 75 professionals in Argentina’s Sierra de la Ventana,” an ideal location for the music video’s Stone Age setting.

An app is available in addition to the film, which allows users to upload their photos and transform them into a characterization of Seixas, likely inspired by the hundreds of Seixas impersonators who transform themselves for an annual parade in downtown São Paulo celebrating Seixas’ birthday. The app and music video are both part of a new branded content campaign for Telefonica/Vivo from the agency Africa. Stick around for credits after the jump. Read more

Seiden Connects to Spotify for ‘Songs to Save a Life to’ CPR Initiative

Seiden has launched a new CPR initiative for New York Presbyterian Hospital called “Songs to Save a Life to.” Inspired by the story of Michael Kiernan (see above) and the frightening statistic that “89 percent of people who experience cardiac arrest at home, at work or in public die because they don’t receive immediate treatment,” the campaign aims to dispel the idea that only trained medical professionals can save lives.

The “Songs to Save a Life to” site teaches you how to perform hands-only CPR, a procedure that can “double or even triple a victim’s chance of survival.” Since the procedure calls for 100 chest compressions per minute and most people have no idea what 100 beats per minute is, Seiden came up with the ingenious idea of creating a Spotify playlist called “Songs to Save a Life to,” comprised entirely of songs that are 100 BPM. Even if you can’t get to the Spotify playlist during an emergency situation, the playlist should still be helpful: just take a minute to peruse the list and pick a song you know by heart to use if you ever need to perform CPR. It just may save somebody’s life someday.

The playlist contains such CPR-appropriate songs as “Stayin’ Alive” by the Bee Gees (the classic example of 100BPM used to teach CPR) and Gloria Gaynor’s “I Will Survive” — although we have to wonder about the inclusion of Queen’s classic “Another One Bites The Dust.” It’s a great tool for those of us who aren’t EMT trained, although you should keep in mind that if you save someone’s life and the first thing they here when they come to is Hanson’s “MMMBop,” they may wish they (or you) were dead. Stick around for an official 2012 hands-only CPR instructional video after the jump.  Read more

BBDO Creative Makes Leap to Directing Music Videos

BBDO associate creative director Diego Contreras (formerly of Anomaly) is making the jump to directing music videos with his cinematic video for Kool Head’s “Leon,” which he also wrote.

Contreras matches the late-night neon vibe of Kool Head’s dance-y, 80s synth laden track, while at the same time managing to tell a story over the course of the 5:30 video. To get the distinct visuals for the video, Contreras filmed in New York, utilizing “Lomo anamorphics on the Arri Alexa 4:3.”

The “Leon” video came about as a result of the friendship that developed between Contreras and Jason Nitti (producer/songwriter of Kool Head) while Nitti was an art director at Anomaly. When Nitti sent Contreras a folder of Kool Head tracks, Contreras loved the project so much he asked if he could shoot a video. Nitti told him to pick whichever track he wanted, and Contreras instantly gravitated toward “Leon.” As for the idea behind the music video, Contreras told The Music Bed it developed from “a weird TV spot for Converse [he wrote] about kids waking up in the middle of the night and sleepwalking to a basketball court to play ball. It was about loving something so much that you do it in your sleep. But like 98 percent of our work in advertising, it went into the horrifying black hole of dead ideas. So I brought it back out and used it as a starting point…which quickly evolved into a new story for the video.”

Initially funded via Kickstarter, Diego and producer Will Mahr “pitched in to double the budget” so that they could make the music video they wanted. Check out Contreras’ “Leon” video above, and stick around for credits after the jump. Read more

KWP! Creates Music Video for South Australian Tourism Board

The latest from KWP! sees the agency promoting the Adelaide region of Southern Australia, although it sure looks a lot like the agency and director Jeffrey Darling just created a music video of singer Emma Louise performing the INXS song “Never Tear Us Apart.”

The nearly two minute video, “Breathe” is described as “an ad with the energy of a music video, featuring singer Emma Louise and her astronaut alter ego discovering the city and its nearby regions.” But “Breathe” has more than just “the energy of a music video.” With at least as much camera time devoted to Louise singing and people dancing around as to the city and its landmarks, it really feels like a music video. While the spot is certainly visually impressive, not a surprise from the award-winning Darling, it isn’t until the very end, when “South Australia” flashes on the screen, that there’s any indication of what this is supposed to be selling, or that this is an ad at all and not a music video. That’s pretty bold for a 1:45 spot, and it’s certainly something different from the usual world of tourism advertising. “Breathe” marks the third immersive campaign KWP! has created for the South Australian Tourism commission, following successful campaigns for Kangaroo Island and Barossa. Credits after the jump. Read more

Gavin McInnes Explains Why Old Punks Make Good Dads

Gavin McInnessGavin McIness, the Rooster creative director who last November taught us all how to fight a baby, wrote an article explaining ten reasons why old punks make great dads, and it’s pretty convincing.

Among McIness’ arguments are that old punks are used to having roommates who puke on them, don’t mind looking like shit, are never embarrassed, understand insane ideas, and are better able to explain to their kids why drugs are bad: “Pot makes movies funny, but it kills your ambition. One Molly pill makes music better, but you’ll bad-trip when you get older. Adderall is just speed, and we saw what that did to Lemmy. Cocaine won’t kill you, but it will turn you into a paranoid douche. Oh, and don’t pour hard liquor up your ass. It will give you alcohol poisoning.”

McIness also mentions how “slamdancing prepares you for being attacked” by your kids, “skinheads are giant babies,” and the cacophony your children cook up banging on garbage cans and pans doesn’t sound all that different from, say, The Dead Kennedys’ “Government Flu.” He also shares the hilarious and disgusting story of when his infant daughter’s nose kept running so he “sucked out about a pound of snot before spitting it into the sink,” only to find out later that “the Swiss had invented a handy rubber tube” for that purpose. Head on over to Taki’s Magazine for the rest of “10 Reasons Old Punks Make Great Dads.”

Miami Ad School Student Parodies Ridiculous Bob Dylan Chrysler Ad

Chances are you were watching Sunday night when Bob Dylan actually asked, in a Chrysler ad reaching over 100 million people, “Is there anything more American than America?”

It stands out, amidst stiff competition, as the most ridiculous line uttered during the barrage of Super Bowl advertising. The rest of the spot almost doesn’t even matter, since all people will remember is that one terrible line that begs to be parodied. And now it has been. A not as of yet identified Miami Ad School student created this parody using the footage from the Chrysler spot, dubbed with  their best Dylan impression waxing ridiculous on America. With lines like, “Cuz ‘American’ is America’s adjective, and sometimes it’s a noun for people in America” and “Being an American person? Well, that takes being a person in America” the parody does a good job at pointing out what’s so ridiculous about not just the specific Chrysler ad in question, but a whole genre of overly-patriotic advertising. Now if only we knew who was responsible…

Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

Tag Europe, Tesco Use The Great Kat to Promote ‘Call of Duty: Ghosts’

In a textbook display of how advertising is much different in the U.K., Tag Europe and Tesco — the world’s second largest retailer — used the music of The Great Kat in their ad for Call of Duty: Ghosts to add a sense of drama and urgency to the spot. In America, you don’t use the music of classically-trained virtuosos to sell video games, you use Eminem. Also unlike the U.S. campaign, Tag Europe’s ad prominently features a female gamer.

The 20 second spot scores The Great Kat‘s rendition of Vivaldi’s “The Four Seasons” to its footage of players enjoying the game, actual gameplay, and (for some reason) popcorn making. Fast paced violin and guitar shredding is “synched perfectly in time with Call of Duty: Ghosts’ fast action bombs, explosions, and death defying feats,” and popcorn. The ad began airing in the U.K. this past November, to promote Call of Duty: Ghosts‘ launch. “The Great Kat’s music is brilliant on the spot,” said Adam Lieber, Music Supervisor at shtik.tv. Now would somebody please pass the popcorn?

EVB/Victors & Spoils Remake ‘No Diggity’ for JCPenney

EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.

 

Justin Timberlake Stars in ‘Priceless Surprises’ for MasterCard During Grammys

If you were watching the Grammys last night, you might have caught this spot launching Mastercard’s “Priceless Surprises” campaign. The 45 second ad features Grammy-nominee Justin Timberlake surprising a fan by showing up at her door to hang out.

A 30: teaser for the spot rolled out last Friday, debuting the new campaign, ending with Justin ringing one lucky fan’s doorbell. The new spot picks up where the teaser left off, recycling some of the audio from the teaser about how Timberlake is excited about sharing a few moments with a fan. The “Priceless Surprises” recipient reacts about how you’d expect, shouting “Holy fuck!” after opening the door. Timberlake spends some time with his fan, even jamming out with her for a bit while she plays guitar. Obviously, Mastercard couldn’t have picked a more appropriate time to launch this campaign.

“Pricelss Surprises” will continue to roll out as an integrated campaign featuring “social, print, radio, television and digital platforms to inspire cardholders to give, get and share #PricelessSurprises.” Timberlake will stick around to surprise Mastercard holders who use the #PricelessSurprises hashtag, spending a day with a few more lucky winners. Cardholders will be automatically entered for a chance to win a slew of other, lesser prizes, such as trips and concert tickets, when using their Mastercard or tweeting with the #PricelessSurprises hashtag as well. Stick around for the teaser spot after the jump. Read more

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