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Music!

Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

Tag Europe, Tesco Use The Great Kat to Promote ‘Call of Duty: Ghosts’

In a textbook display of how advertising is much different in the U.K., Tag Europe and Tesco — the world’s second largest retailer — used the music of The Great Kat in their ad for Call of Duty: Ghosts to add a sense of drama and urgency to the spot. In America, you don’t use the music of classically-trained virtuosos to sell video games, you use Eminem. Also unlike the U.S. campaign, Tag Europe’s ad prominently features a female gamer.

The 20 second spot scores The Great Kat‘s rendition of Vivaldi’s “The Four Seasons” to its footage of players enjoying the game, actual gameplay, and (for some reason) popcorn making. Fast paced violin and guitar shredding is “synched perfectly in time with Call of Duty: Ghosts’ fast action bombs, explosions, and death defying feats,” and popcorn. The ad began airing in the U.K. this past November, to promote Call of Duty: Ghosts‘ launch. “The Great Kat’s music is brilliant on the spot,” said Adam Lieber, Music Supervisor at shtik.tv. Now would somebody please pass the popcorn?

EVB/Victors & Spoils Remake ‘No Diggity’ for JCPenney

EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.

 

Justin Timberlake Stars in ‘Priceless Surprises’ for MasterCard During Grammys

If you were watching the Grammys last night, you might have caught this spot launching Mastercard’s “Priceless Surprises” campaign. The 45 second ad features Grammy-nominee Justin Timberlake surprising a fan by showing up at her door to hang out.

A 30: teaser for the spot rolled out last Friday, debuting the new campaign, ending with Justin ringing one lucky fan’s doorbell. The new spot picks up where the teaser left off, recycling some of the audio from the teaser about how Timberlake is excited about sharing a few moments with a fan. The “Priceless Surprises” recipient reacts about how you’d expect, shouting “Holy fuck!” after opening the door. Timberlake spends some time with his fan, even jamming out with her for a bit while she plays guitar. Obviously, Mastercard couldn’t have picked a more appropriate time to launch this campaign.

“Pricelss Surprises” will continue to roll out as an integrated campaign featuring “social, print, radio, television and digital platforms to inspire cardholders to give, get and share #PricelessSurprises.” Timberlake will stick around to surprise Mastercard holders who use the #PricelessSurprises hashtag, spending a day with a few more lucky winners. Cardholders will be automatically entered for a chance to win a slew of other, lesser prizes, such as trips and concert tickets, when using their Mastercard or tweeting with the #PricelessSurprises hashtag as well. Stick around for the teaser spot after the jump. Read more

Venables Bell & Partners, Audi Present ‘A Special Message from Sarah McLachlan’

We know what you’re thinking: “Holy shit, Sarah motherfucking McLachlan!!” But you should probably sit back down, take a deep breath, maybe drink a glass of water. You don’t want to get yourself too worked up. We don’t want you to start pounding your desk and throwing chairs in excitement. Hopefully you didn’t just scream that out loud for your boss to hear.

The Lilith Fair founder stars in this bizarre Super Bowl teaser that Venables Bell and Partners put together for its longtime client and perennial big game advertiser, Audi. In the spot, McLachlan parodies her own advertisements in support of the ASPCA, offering up a “special new song” to raise awareness for “misunderstood animals.” In this case, the “misunderstood animals” are Doberhuahuas (a cross between a Doberman and Chihuahuas, get it?). The freaky-looking things populate the spot, pictured hanging on couch by the fireplace, on a walk along the beach, tearing up a couch, and hanging out with kittens, ducklings and bunnies. It’s a bit bizarre, but it certainly should get people’s attention. And it features the always exciting music of Sarah McLachlan. You might want to wait until later to watch this, so you can appropriately rock out and get your Sarah on. Just saying.

The ad marks the second teaser from Audi, following “Dog Show,” which debuted earlier this week. Audi’s latest Super Bowl effort will be promoting the automaker’s all-new A3, billed as “the brand’s entry-level luxury sedan.” It will mark Audi’s seventh return to the Super Bowl. Keep an eye out for the spot during the first in-game break and following the third quarter kickoff. Stick around for “Dog Show after the jump. Read more

Siltanen & Partners, Motley Crue Celebrate ‘Home Sweet Home’ for Coldwell Banker

For the second year in a row, Coldwell Banker is rolling out its national marketing campaign during awards season, with the debut of “Home Sweet Home” during the 56th Annual GRAMMY Awards on Sunday, January 26th.

The new, 60 second spot, created by Siltanen & Partners under the direction of executive creative director Rob Siltanen, features the Mötley Crüe anthem “Home Sweet Home.” “Home Sweet Home,” directed by Kat Coiro, is a montage of all the moments that make getting home at the end of the day so rewarding: kicking off your shoes, hopping on the couch, slipping into a warm bath. The spot closes with the hashtag #HomeRocks, pulling together the music connection. Coldwell Banker is also offering fans the chance to vote for their favorite song about homes in the #HomeRocks awards on their Blue Matter blog.

“Music and home certainly go together no matter where you are in the world and we believe we have found the appropriate major events to showcase the emotional value we place in our homes,” explained Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate. ““This campaign is part of our ongoing effort to remind Americans that home is as much a lifestyle investment as it is financial,” he added.

“Your Home,” the next spot in Coldwell Banker’s #HomeRocks campaign, featuring the voice (but not the mustache) of Tom Selleck, will launch during the Academy Awards on March 2nd. It will mark the third straight year Coldwell Banker has worked with Selleck, whose father was a former Coldwell Banker executive.

 

Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus

Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start performing an impromptu concert full of Macklemore’s signature exuberance and corny hand movements. The riders on the bus start dancing and feeling the music – the bus driver even starts clapping on (probably fake) closed circuit footage.

I’d probably react the same way if Macklemore came on the crosstown bus. But you know how I know it’s not real? Because if anyone came on NYC public transportation with a boombox and started making noise, there will undoubtedly be at least two people who hate it and tell them to shut it off before they turn into depressed and sarcastic versions of the Hulk.

But whether it is real or not, the question everyone wants to know is: where is Ray Dalton? Credits after the jump.

Read more

VIA House Band Wants You to Help ‘Get it to Bowie’

Get it to BowieThe house band over at agency VIA have one very large Christmas wish: for David Bowie to cover one of their Christmas songs. They’d like to request your help in making that happen.

Visitors to the “Get it to Bowie” website can watch video of the band introducing the idea (which includes many terrible, and one decent, Bowie impression), listen to their Christmas songs, and spread the word via Twitter. There’s also a place to forward information to someone who knows Bowie (or knows someone who knows Bowie), and a button to click if you are David Bowie (which tweets to the agency that he’s agreed to cover one of their songs). Obviously, this is a far-fetched proposition, but there’s something appealing about VIA’s earnest enthusiasm. Good luck guys, but I don’t think it’s going to happen.

JWT Brazil Raises Cancer Awareness by Surprising Audience with Unexpected Choir

This one is tough to take, but that’s kind of the point.

JWT Brazil created another attention-grabbing event raising cancer awareness for A.C. Camargo Cancer Center. After crafting a graffiti intervention for breast cancer last month, the agency set it sights on raising awareness for larynx cancer. As you may know, the main risk factor for larynx cancer is smoking, so this came complete with an anti-tobacco message.

Even more so than with the graffiti intervention, JWT Brazil uses the element of surprise to their advantage. A packed audience at MASP’s auditorium was waiting diligently to see the famed São Paulo University Choir. Instead, they were met by a very different kind of vocal ensemble: the Sua Voz Choir, made up of larynx cancer patients. The choir used “esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations” to make their way through Beatles classics “All You Need Is Love” and “She Loves You.” Their performance serves as a harrowing reminder of the dangers of larynx cancer, and the choir concluded it by unrolling an anti-smoking banner. Say what you will of the campaign (although you have to admit that JWT Brazil did a good job delivering their message in a unique way while catching their audience off guard), but you have to admire the bravery of the Sua Voz Choir.

 

Creature Trades Beef for Beats at Vinyl Storefront

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Today, Seattle-based agency Creature (they of recent storefront fame) opened a vinyl record shop in their ever-changing office window where customers can buy records by the pound. It’s a call back to nostalgia for family-run butcher shops and the original small business. You even buy your records out of a deli case and take them home wrapped in butcher paper. The first person to conduct business in Elpee’s Beat Shop bought 10 pounds worth of music. Thankfully, at $1.46 per pound, 10 pounds of “Choice Cuts” records costs much less than 10 pounds of tender ribeye. For the thriftier shoppers, there’s always the “Prime Beats” quality of vinyl selling for $1.03 per pound.

 

The storefront, with all of it’s Seattle-y charm, will be open weekdays throughout the holiday season as well as the occasional weekend. I’m not sure what kind of records you can buy – one of the press photos shows off a cutely tattered Nat King Cole album – but for a place rooted in music history, I’m hoping there’s plenty of variety. As of the opening, Creature promised 1,000 albums for sale. And if seeing all the butcher paraphernalia makes you hungry, there’s always Meat Loaf.

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