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BBDO Creative Makes Leap to Directing Music Videos

BBDO associate creative director Diego Contreras (formerly of Anomaly) is making the jump to directing music videos with his cinematic video for Kool Head’s “Leon,” which he also wrote.

Contreras matches the late-night neon vibe of Kool Head’s dance-y, 80s synth laden track, while at the same time managing to tell a story over the course of the 5:30 video. To get the distinct visuals for the video, Contreras filmed in New York, utilizing “Lomo anamorphics on the Arri Alexa 4:3.”

The “Leon” video came about as a result of the friendship that developed between Contreras and Jason Nitti (producer/songwriter of Kool Head) while Nitti was an art director at Anomaly. When Nitti sent Contreras a folder of Kool Head tracks, Contreras loved the project so much he asked if he could shoot a video. Nitti told him to pick whichever track he wanted, and Contreras instantly gravitated toward “Leon.” As for the idea behind the music video, Contreras told The Music Bed it developed from “a weird TV spot for Converse [he wrote] about kids waking up in the middle of the night and sleepwalking to a basketball court to play ball. It was about loving something so much that you do it in your sleep. But like 98 percent of our work in advertising, it went into the horrifying black hole of dead ideas. So I brought it back out and used it as a starting point…which quickly evolved into a new story for the video.”

Initially funded via Kickstarter, Diego and producer Will Mahr “pitched in to double the budget” so that they could make the music video they wanted. Check out Contreras’ “Leon” video above, and stick around for credits after the jump. Read more

KWP! Creates Music Video for South Australian Tourism Board

The latest from KWP! sees the agency promoting the Adelaide region of Southern Australia, although it sure looks a lot like the agency and director Jeffrey Darling just created a music video of singer Emma Louise performing the INXS song “Never Tear Us Apart.”

The nearly two minute video, “Breathe” is described as “an ad with the energy of a music video, featuring singer Emma Louise and her astronaut alter ego discovering the city and its nearby regions.” But “Breathe” has more than just “the energy of a music video.” With at least as much camera time devoted to Louise singing and people dancing around as to the city and its landmarks, it really feels like a music video. While the spot is certainly visually impressive, not a surprise from the award-winning Darling, it isn’t until the very end, when “South Australia” flashes on the screen, that there’s any indication of what this is supposed to be selling, or that this is an ad at all and not a music video. That’s pretty bold for a 1:45 spot, and it’s certainly something different from the usual world of tourism advertising. “Breathe” marks the third immersive campaign KWP! has created for the South Australian Tourism commission, following successful campaigns for Kangaroo Island and Barossa. Credits after the jump. Read more

Gavin McInnes Explains Why Old Punks Make Good Dads

Gavin McInnessGavin McIness, the Rooster creative director who last November taught us all how to fight a baby, wrote an article explaining ten reasons why old punks make great dads, and it’s pretty convincing.

Among McIness’ arguments are that old punks are used to having roommates who puke on them, don’t mind looking like shit, are never embarrassed, understand insane ideas, and are better able to explain to their kids why drugs are bad: “Pot makes movies funny, but it kills your ambition. One Molly pill makes music better, but you’ll bad-trip when you get older. Adderall is just speed, and we saw what that did to Lemmy. Cocaine won’t kill you, but it will turn you into a paranoid douche. Oh, and don’t pour hard liquor up your ass. It will give you alcohol poisoning.”

McIness also mentions how “slamdancing prepares you for being attacked” by your kids, “skinheads are giant babies,” and the cacophony your children cook up banging on garbage cans and pans doesn’t sound all that different from, say, The Dead Kennedys’ “Government Flu.” He also shares the hilarious and disgusting story of when his infant daughter’s nose kept running so he “sucked out about a pound of snot before spitting it into the sink,” only to find out later that “the Swiss had invented a handy rubber tube” for that purpose. Head on over to Taki’s Magazine for the rest of “10 Reasons Old Punks Make Great Dads.”

Miami Ad School Student Parodies Ridiculous Bob Dylan Chrysler Ad

Chances are you were watching Sunday night when Bob Dylan actually asked, in a Chrysler ad reaching over 100 million people, “Is there anything more American than America?”

It stands out, amidst stiff competition, as the most ridiculous line uttered during the barrage of Super Bowl advertising. The rest of the spot almost doesn’t even matter, since all people will remember is that one terrible line that begs to be parodied. And now it has been. A not as of yet identified Miami Ad School student created this parody using the footage from the Chrysler spot, dubbed with  their best Dylan impression waxing ridiculous on America. With lines like, “Cuz ‘American’ is America’s adjective, and sometimes it’s a noun for people in America” and “Being an American person? Well, that takes being a person in America” the parody does a good job at pointing out what’s so ridiculous about not just the specific Chrysler ad in question, but a whole genre of overly-patriotic advertising. Now if only we knew who was responsible…

Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

Tag Europe, Tesco Use The Great Kat to Promote ‘Call of Duty: Ghosts’

In a textbook display of how advertising is much different in the U.K., Tag Europe and Tesco — the world’s second largest retailer — used the music of The Great Kat in their ad for Call of Duty: Ghosts to add a sense of drama and urgency to the spot. In America, you don’t use the music of classically-trained virtuosos to sell video games, you use Eminem. Also unlike the U.S. campaign, Tag Europe’s ad prominently features a female gamer.

The 20 second spot scores The Great Kat‘s rendition of Vivaldi’s “The Four Seasons” to its footage of players enjoying the game, actual gameplay, and (for some reason) popcorn making. Fast paced violin and guitar shredding is “synched perfectly in time with Call of Duty: Ghosts’ fast action bombs, explosions, and death defying feats,” and popcorn. The ad began airing in the U.K. this past November, to promote Call of Duty: Ghosts‘ launch. “The Great Kat’s music is brilliant on the spot,” said Adam Lieber, Music Supervisor at shtik.tv. Now would somebody please pass the popcorn?

EVB/Victors & Spoils Remake ‘No Diggity’ for JCPenney

EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.

 

Justin Timberlake Stars in ‘Priceless Surprises’ for MasterCard During Grammys

If you were watching the Grammys last night, you might have caught this spot launching Mastercard’s “Priceless Surprises” campaign. The 45 second ad features Grammy-nominee Justin Timberlake surprising a fan by showing up at her door to hang out.

A 30: teaser for the spot rolled out last Friday, debuting the new campaign, ending with Justin ringing one lucky fan’s doorbell. The new spot picks up where the teaser left off, recycling some of the audio from the teaser about how Timberlake is excited about sharing a few moments with a fan. The “Priceless Surprises” recipient reacts about how you’d expect, shouting “Holy fuck!” after opening the door. Timberlake spends some time with his fan, even jamming out with her for a bit while she plays guitar. Obviously, Mastercard couldn’t have picked a more appropriate time to launch this campaign.

“Pricelss Surprises” will continue to roll out as an integrated campaign featuring “social, print, radio, television and digital platforms to inspire cardholders to give, get and share #PricelessSurprises.” Timberlake will stick around to surprise Mastercard holders who use the #PricelessSurprises hashtag, spending a day with a few more lucky winners. Cardholders will be automatically entered for a chance to win a slew of other, lesser prizes, such as trips and concert tickets, when using their Mastercard or tweeting with the #PricelessSurprises hashtag as well. Stick around for the teaser spot after the jump. Read more

Venables Bell & Partners, Audi Present ‘A Special Message from Sarah McLachlan’

We know what you’re thinking: “Holy shit, Sarah motherfucking McLachlan!!” But you should probably sit back down, take a deep breath, maybe drink a glass of water. You don’t want to get yourself too worked up. We don’t want you to start pounding your desk and throwing chairs in excitement. Hopefully you didn’t just scream that out loud for your boss to hear.

The Lilith Fair founder stars in this bizarre Super Bowl teaser that Venables Bell and Partners put together for its longtime client and perennial big game advertiser, Audi. In the spot, McLachlan parodies her own advertisements in support of the ASPCA, offering up a “special new song” to raise awareness for “misunderstood animals.” In this case, the “misunderstood animals” are Doberhuahuas (a cross between a Doberman and Chihuahuas, get it?). The freaky-looking things populate the spot, pictured hanging on couch by the fireplace, on a walk along the beach, tearing up a couch, and hanging out with kittens, ducklings and bunnies. It’s a bit bizarre, but it certainly should get people’s attention. And it features the always exciting music of Sarah McLachlan. You might want to wait until later to watch this, so you can appropriately rock out and get your Sarah on. Just saying.

The ad marks the second teaser from Audi, following “Dog Show,” which debuted earlier this week. Audi’s latest Super Bowl effort will be promoting the automaker’s all-new A3, billed as “the brand’s entry-level luxury sedan.” It will mark Audi’s seventh return to the Super Bowl. Keep an eye out for the spot during the first in-game break and following the third quarter kickoff. Stick around for “Dog Show after the jump. Read more

Siltanen & Partners, Motley Crue Celebrate ‘Home Sweet Home’ for Coldwell Banker

For the second year in a row, Coldwell Banker is rolling out its national marketing campaign during awards season, with the debut of “Home Sweet Home” during the 56th Annual GRAMMY Awards on Sunday, January 26th.

The new, 60 second spot, created by Siltanen & Partners under the direction of executive creative director Rob Siltanen, features the Mötley Crüe anthem “Home Sweet Home.” “Home Sweet Home,” directed by Kat Coiro, is a montage of all the moments that make getting home at the end of the day so rewarding: kicking off your shoes, hopping on the couch, slipping into a warm bath. The spot closes with the hashtag #HomeRocks, pulling together the music connection. Coldwell Banker is also offering fans the chance to vote for their favorite song about homes in the #HomeRocks awards on their Blue Matter blog.

“Music and home certainly go together no matter where you are in the world and we believe we have found the appropriate major events to showcase the emotional value we place in our homes,” explained Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate. ““This campaign is part of our ongoing effort to remind Americans that home is as much a lifestyle investment as it is financial,” he added.

“Your Home,” the next spot in Coldwell Banker’s #HomeRocks campaign, featuring the voice (but not the mustache) of Tom Selleck, will launch during the Academy Awards on March 2nd. It will mark the third straight year Coldwell Banker has worked with Selleck, whose father was a former Coldwell Banker executive.

 

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