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Portfolio Night 10: ‘The Right Moment’ for Young Creative Talent

Creative directors: They’re busy people. And, though you may think you have the most visionary and groundbreaking portfolio in the history of advertising (you don’t), it doesn’t mean creative directors are going to drop everything to look at it. In fact, if they do, it’s probably a pretty bad sign.

However, there is a right time and a right place for you to shove your portfolio in the faces of well-known advertising pros. In fact, “The Right Moment” is the campaign tagline for the 10th annual worldwide “Portfolio Night” presented by the crew at IHaveAnIdea. Starring in a series of promotional spots (created by kirowski Isobar and Umbrella) are DAVID The Agency founder Anselmo Ramos (host of Portfolio Night in Sao Paulo), Ogilvy & Mather China CCO Graham Fink (hosting Portfolio Night in China), Dare London ECD Flo Heiss, Lean Mean Fighting Machine founding partners Dave Bedwood and Sam Ball, and David&Goliath founder/CCO David Angelo, who, if we’re to believe the above video, must love having a glass office that he can write on.

PN10 happens worldwide on Wednesday, May 23, and though it’s natural to be a bit skeptical that this is your best shot for being discovered by internationally regarded agencies, watch this video from LA’s PN10 host, 180, about fulfilling its promise to offer a full-time gig to the best portfolio of the night in 2008. Check out another video in the “The Right Moment” series after the jump and peep more clips here. And oh yes, good luck to the young creatives looking to kickstart their careers.

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Mike’s Hard Lemonade Band Will Mariachi-ize Just About Any Song

As we speak, there are a bunch of guys dressed in their best Three Amigos garb who are ready to “mariachi-ize” your song requests in a Facebook effort that’s dubbed the “Cuatro de Mayo Concierto.” Since we’ve already touched upon our pre-gaming festivities, let’s now turn our attention to this live streaming effort from Grey, which picked up the advertising business for the brew brand last November and is now promoting Mike’s Classic Margarita in honor of Cinco de Mayo. Enough of our spiel already, go watch the band jam here.

The Future Looks Bleak in ‘Call of Duty: Black Ops 2′ Doc

Following the reveal trailer that aired during last night’s NBA playoffs and showed actual game play, Activision has now unveiled the full-length, two-minute documentary for Call of Duty: Black Ops 2 which was created by The Ant Farm and 72andSunny. Shot in Washington D.C. and featuring an appearance from none other than good ol’ Ollie North, the online film dramatically details the weapons of the future and looks realistic and grim enough to have us believe we’ll be wandering the desolate road with Viggo Mortensen and his son in the coming years. Check out credits if so inclined after the jump.

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Kids, Just Say ‘No’ to Jugs

Well, it’s definitely a rarity to see a laundry detergent ad rock this hard.

From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sweet load.” Since being posted yesterday, the “Say No to Jugs” has already amassed nearly 90,000 YouTube plays, no doubt converting innuendo-loving guys who look like Sam Beam (the bearded guy from Iron and Wine) and the girls who love them to spray-bottle detergent.

This video follows Method’s “Clean Happy” campaign launch from last month, which used the Naked and Famous track “Young Blood” to appeal to 20-somethings seeking a hipper way to do their laundry. Detergent in jugs? What are you, my grandma? Join the “People Against Dirty” on Method’s Facebook page and view credits after the jump.

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Nick Law Adds Twist to ‘Young Glory’ Competition

It’s been a while since we’ve checked in with folks behind “Young Glory,” the 30-and-under global ad competition that carries the tagline, “8 Months. 8 Briefs. 8 Big Name Judges.” Well, looks like they might have to tweak that tag a tad as the eighth and final round of the Glory battle features two briefs thanks to R/GA North American CCO Nick Law, who wanted to give participants the opportunity to get twice the points from winning entries and thus affect the final rankings.

The first of Law’s two briefs concerns Mad Men and a fave sport among South Floridians, Jai-Alai, while the second focuses on Google’s Project Glass (below) and how one would mass-market it, what they’d call it, etc. Anyhow, submission deadline is May 31. You can get all the info on round eight starring Mr. Law here and if you’re still not sure what Young Glory actually is, just check out the FAQ.

 

 

Ashton Kutcher Demonstrates ‘Acting Range,’ Looks for Love with Popchips

And now, a riddle: What do each of the men in the above dating video have in common? Stumped? Well, you’ll never believe this, but they’re all actually Two and a Half Men star and former Mr. Demi Moore, Ashton Kutcher! Oh, the headline of the article and the title of the video gave it away? Well, the press release we were sent along with this video said, “Viewers won’t believe it’s Ashton until they see his cameo!” We deeply apologize for ruining the surprise.

From L.A.-based agency Zambezi comes a series on online video spots advertising fake dating site WorldWideLovers.com. Interested viewers who follow the URL will actually find themselves at Popchips’ Facebook page, where a custom web app allows users to send personalized messages to their Facebook friends from each of Kutcher’s exaggerated stereotypes alter-egos. You can send a greeting from Raj, a 39-year-old Bollywood director, Nigel, a 24-year-old hippie stoner, Daryl, a German fashionista of unknown age, and Swordfish, a 29-year-old biker dude with a beard.

The “Play Matchmaker” campaign from Popchips follows last year’s popular and similarly vexing effort “Who Wants to be Ashton Kutcher’s VP?” where fans applied for a one-year gig and $50K salary to join Kutcher’s entourage. Watch each of the character’s personalized digital shorts on Popchips’ YouTube page. Credits after the jump.

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Could Advertising Life Be Summed Up Any Better?

From the minds that brought you “What Happens in Media Planning“….or maybe not, here’s another GIF-heavy look into the industry dubbed “This Advertising Life,” which seems to touch upon basically every frustrating facet of the agency world. Hey, who needs Ira Glass when you can just slap a series of amusing images and a bit of rather fitting text on to a Tumblr site to provide some proper perspective? We sincerely welcome an influx of these Tumblrs. Below are a couple of our other faves from “Advertising Life.”

When the designer writes a headline that’s better than mine

 

 

When the client says, “Make this go viral.”


 

Behold: The Greatest Craigslist Car Ad Ever

You may have seen this ad bouncing around Jalopnik, Digg and a host of other sites lately. But, we figure a digital ad of this quality deserves applause from the advertising industry. In fact, the tipster who recently sent us this said, “Everyone who’s in advertising should quit. The best ad that will ever be created … has just been created.” Maybe that’s a little extreme, but we encourage you to one-up this work of art.

The ad posted on Craigslist has it all, from engaging header copy (“Jesus Tap-Dancing Christ”) to a compelling price point (over $199K off the original asking price) to compelling statistics (1995 was a banner year for Pontiac). Jalopnik has an interview with the two men behind the ad, the car’s seller Joe Strachila and the art director/copywriter Kyle Miller. According to the interview, Miller is in marketing, but declined to disclose his employer “to protect my company from the blasphemy that’s been blasted all over the Internet.” The number on the ad is a suburban Seattle area code, so feel free to speculate who this Kyle Miller fellow might be. He’s due a Cannes Cyber Lion.

Strachila’s mailbox is understandably full, but as of yesterday, he’s been weeding through the various calls and texts he’s received to see who actually wants to buy the car. Looks like the broken gasket isn’t going to be much of a problem. See the full-sized ad after the jump, and be humbled at what a host of other agencies with a giant budget can’t seem to do with their own auto accounts.

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Op-Ed: ‘Klout Bomb’ Defined

Do you care about your Klout score? Well, if you’re all hung on “your ability to drive action”, here’s a little ditty from Megan Wintersteen, strategic planner at Blacksburg, VA-based digital shop Modea, who discusses the art of “Klout bombing.”

The credibility of a Klout score has been a controversial topic for some time now. Regardless of whether or not you believe in it, one thing is for sure – Klout has spawned one of the most spectacular Internet pranks to date: Klout Bombing.

Klout is a tool that measures the influence of a social media user across a variety of topics. Beyond Klout-assigned topics of influence, users may also award +K’s to each other as a demonstration of expertise.  A Klout Bomb occurs when the awarded topic is something sarcastic, ironic or derogatory towards that person. In other words, something he or she typically would not want to be affiliated with.

I would know because I’ve been Klout Bombed.

One of my wise-guy coworkers decided it would be funny to +K me in “Prison” on Klout (for the record, I’ve never been anywhere near a prison). After expressing my dissatisfaction, other coworkers and friends found entertainment in increasing my influence in “Prison,” and it ultimately became a running joke around the office.

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eMusic Conducts Scientific Research on Indie Rock

With the rise of Spotify and iTunes’ domination over the paid music industry, we were surprised to learn that online subscription service eMusic is still in operation. But, a clever new digital campaign from Mother NY titled “eMusic Investigates” brought it back to our attention, especially considering the three artists the campaign showcases are some of the best up-and-coming musicians around today.

The three videos in the campaign are positioned as scientific experiments that seek the meaning and impact behind each artist’s latest work. For example, the above short investigates indie folk singer/songwriter Porcelain Raft’s latest album, Strange Weekend, and whether or not the Italian-born artist’s musical interpretation of a bizarre weekend in New York causes bizarre reactions from passerby when played on right around the corner from the iconic Bowery Ballroom. As it turns out, dance parties and heavy makeout sessions occur.

Meanwhile, Grammy award-winning neo-soul crooner Esperanza Spalding is aiming for a decidedly “bigger” sound on her latest album, Radio Music Society. Accordingly, eMusic wanted to see if her new style would still please her fans that are used to listening to Spalding in more intimate settings. The above video plays Spalding’s new single, “Radio Music,” for fans in increasingly smaller places, starting in an empty room and ending in a wacky party that takes place in a full-size bed. See if Frankie Rose‘s new space-themed album, Interstellar, holds up when played to a rocket scientist, twin alien abductees, and a chimp after the jump.

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