TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Outdoor

Lowe Roche Creates Installation for The Missing Children’s Network

At an event hosted at The Beverley Hotel in downtown Toronto earlier this month, Lowe Roche created an installation piece honoring lost children using more than 1,000 Missing Kids Stamps. The installation featured stamps of Mélina Martin (missing, 2005), Maisy Odjick (missing, 2008), Tommy Clement-Pepin (missing, 2006), and Karar Al-Meiky (missing, 2006). As participants and passers-by took these stamps, the installation revealed a large portrait of Cédrika Provencher — “a solemn tribute, as well as a reminder of the greater impact that a single stamp will have.” Lowe Roche also designed the accompanying website and activation pieces for The Missing Children’s Network.

“Hope With Every Letter” was launched last year as a grassroots movement to put the faces of missing children on postage stamps, in an attempt to “drive action on behalf of the children who go missing in Canada each year.” At the Missing Kids Stamps website, “stamp personalization technology is seamlessly integrated to let Canadians create individual postage stamps featuring missing children” in the hopes that they will find their way into the hands of someone who recognizes a missing child. The project has been gaining attention, as it was recently nominated as a “People’s Voice” finalist in the 2014 Webby Awards. More importantly, the initiative has met with some success, with two children reunited with their families thanks in part to their efforts. The Missing Children’s Network used the installation as a way to launch year two of their “Hope With Every Letter” initiative, and were quite pleased with Lowe Roche’s work.

“The concept really is ingenious, and inline with our mission. We’ve made a commitment to the families that we work with to use every channel available to us to help them find their loved ones,” said Pina Arcamone, director general of The Missing Children’s Network. “The postage stamp is so universal, and passes through so many hands each day – it offers a way of paying homage to these children so they will never be forgotten. We were surprised no one had thought to use them in this way before, but more than happy to be the first to innovate in this way.”

You can learn more about the initiative in the video above, or by heading to the Missing Kids Stamps website. Stick around for credits after the jump. Read more

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

RPA Shows off Mandalay Bay with ‘Resortist’ Extension

Mandalay1

RPA has a new print and outdoor campaign for Mandalay Bay, extending their “Resortist” campaign.

The campaign strategy “is to further differentiate the resort by injecting the advertising executions with new electricity in a welcoming way befitting of a 120-acre resort.”

Read more

Victors & Spoils Goes Traditional with New Work for Bank Midwest

Victors & Spoils eschews crowdsourcing or digital aspects for their new campaign for Bank Midwest.

Centered around a few television spots,  the campaign emphasizes the human side of Bank Midwest.  The above spot “Listening” focuses on a bank worker on the phone with a client, saying things like “okay” and “uh-huh” before the word “Listening” comes on the screen, accompanied by triumphant music. It’s meant to show that in today’s environment, an actual human listening to you at a bank seems revolutionary. Clearly, this campaign is targeted at an older audience than Victors & Spoils typical work, which explains the more traditional approach. The spots “Knowing Your Name” and “Answering The Phone” follow a similar approach. The campaign, which started running in Colorado and Kansas this week, also includes billboards with simple messages, such as “Listening!” and “Mortgage Experts Who Listen.”

“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” explained Victor & Spoils Creative Director Chris Cima.

For a campaign described as “revolutionary,” though, the strategy sure calls to mind Tierney’s work for TD Bank in their “Human Truths” and “Bank Human” campaigns. Stick around for “Knowing Your Name” and “Answering The Phone” after the jump. Read more

M&C Saatchi Stockholm Launch ‘Stockholm Is Your Canvas’ for Stockholm Art Week

Stockholm Is Your CanvasM&C Saatchi Stockholm has launched “Stockholm Is Your Canvas,” an initiative for Stockholm Art Week allowing visitors to canvas.stockholmartweek.com to submit their art and have it displayed on a digital billboard in Stureplan, Stockholm (if they’re a Swedish resident).

Visitors to the site simply upload their picture or video, select a 30 second time slot during the festival — which began April 1st and runs until April 6th — and their art will be displayed on the impressive digital billboard passed by over 450,000 people a day. My first impression was that this was open to any online visitors, but it is in fact limited to those with Swedish cell numbers. If you’re interested (and have a Swedish cell number) all you need to do is visit the site, provide your name, title of your art, city and said Swedish cell number, pick a desired time and submit your work in a 16:9 aspect ratio, with a maximum file size of 50 MB. This is a pretty cool way to get people involved with Stockholm Art Week, even if it’s kind of a shame that visitors to the country (or those who would get a thrill from their art being displayed on the billboard even if they can’t see it) can’t submit.

Update: We received the following note from M&C Saatchi: “The campaign is really for all people on the planet. Not only good looking Swedes. :) We have removed the confusion with phone number now.”

DDB New Zealand to Bring Down King Joffrey for SKY TV

Bring Down The KingTo stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment channel SoHo, entitled “Bring Down The King.”

With help from production company Finch, DDB has erected a seven meter statue of the show’s much hated King Joffrey in Aotea Square, one of the largest public squares in Auckland. A rope is positioned around the statue’s neck, attached to a winch, and fans are challenged to topple the statue using the hashtag #bringdowntheking on Twitter. For every tweet using the hashtag, the statue will be one step closer to toppling, but it will take one million such tweets to bring down Joffrey.

Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time,” explained SKY’s director of programming, Travis Dunbar. “It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

DDB executive creative director Shane Bradnick was equally enthused, saying, “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”

You can keep up with the campaign at bringdowntheking.com. Stick around for credits after the jump. Read more

Kim Dempster, Ntropic Document Staged Human Auctions for Freedom For All

Around two weeks ago, we covered Freedom For All‘s “Stop the Nightmare” campaign featuring a series of surreal videos directed by Blank Productions’ Kim Dempster in collaboration with creative colleagues and without the aid of an agency. Now Freedom For All has extended their campaign to raise awareness of human trafficking with video footage from a staging of three human auctions held on Wall Street, Times Square and Washington Square Park on March 5th.

The auctions were written and directed by Kim Dempster, who considers the campaign “the most important project [she's] ever worked on,” with editing by Ntropic, led by creative director Steve Zourntos. Dempster’s 3:15 video of the auctions provides a powerful look into the PSA stunt, including the outrage and disbelief it engendered in onlookers. The nature of the staged auctions was not revealed until the auction was completed, and clearly many in the audience believed it to be real. Freedom For All succeeded then at shocking people into the realization of a problem many don’t realize exists.

“I was excited to be part of this powerful project,” said Zourntos. “I found myself in this surreal and disturbing world that is a terrifying reality for over 27 million people. It was a project that put us through an emotional roller coaster of disbelief, shock, sorrow and outrage. We were honored just to be part of it.”

Stick around for credits after the jump. Read more

Neighbor Agency Showcases New CD with ‘Slow and Steady Wins the Taste’


Full-service integrated marketing agency Neighbor Agency recently launched a campaign for Tillamook’s new line of Greek yogurt, Farmstyle Greek, which was led by the agency’s new creative director, Jodi Pierce, who began work with Neighbor Agency late last year.

The campaign, entitled “Slow and Steady Wins the Taste,” is “a digital-centric campaign that also includes out-of-home billboards, radio and experiential engagement through a sampling tour.” But Neighbor’s involvement began long before that, with the agency collaborating on “product development, ingredients, flavor profiles all the way to creative conception and execution of the campaign.”

Video vignettes introduce viewers to Tillamook’s Farmstyle Greek yogurt by showing simple recipes, rooted in the brand’s “slow and steady” philosophy, that complement the yogurt, like homemade granola and blueberry jam. It’s an interesting approach, one that emphasizes Tillamook as a lifestyle brand while providing viewers with information to better enjoy the product.

“We’re proud to debut the work that our creative team, and new Creative Director developed for Tillamook’s Farmstyle Greek Yogurt,” said Chad Seymour, CEO of Neighbor Agency. “The hire of Jodi is one that we took very seriously, and didn’t fill the position until we found the perfect fit for our agency, and our clients.”

For more information on the campaign, head to the brand’s Farmstyle Greek website.

Mr. President Brings Bacardi Bat to Life with ‘Bat Beats’

In case you missed it, newly formed creative agency Mr. President treated SXSW attendees to the creation of a live music track using the movements of 100,000 bats at Austin’s “Bat Mecca,” Congress Bridge, a means of bringing the brand’s iconic bat logo to life.

The track was created by “using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. Capture of the bats movement was then “streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.” The software was designed by Immsersive represented by Partizan, one of the companies responsible for the opening and closing ceremonies at the 2014 Sochi Winter Olympics (the Paralympics closing ceremony was arguably the real grand finale). Music producer Craig Richards will release a remix of the track some time next month.

“Defying convention and expectation is part of the Bacardi rum DNA and continues to be today. The Bat Beats music experience is just that – a demonstration of the brand values that still alive and strong today,” says Kofi Amoo-Gottfried, Bacardi rum global communications director.

Stick around after the jump to hear the Bacardi “Bat Beats” track, along with credits. Read more

Riney Creative Duo Spreads Luck of the Irish Across San Francisco

-9

To get their hometown of San Francisco in the St. Patrick’s Day spirit, Riney ACDs EJ Slody and Alex Palomo are now sending out a drone carrying a bag of real four-leaf clovers “flying over key locations” in the city.

goodluckdronenew

Dubbed the Good Luck Drone, the UAV will fulfill its mission of spreading just that over the city by flying to any destination given to it through Instagram. Visitors to http://instagram.com/goodluckdrone# can simply type a location on its flight map pic and the drone will fly to the destination and send you a pic or video to let you know that luck was spread to the desired location. The project has just started, so if you live in San Francisco, why not head on over to Instagram and give it a shot? It could give your St. Patrick’s Day an extra touch of drone-spread good fortune.

DigitasLBi Labs, Klépierre Launch Personalized Digital Shopping Experience

Digitas LBi Labs, the agency’s tech-inspired incubator, and European real estate investment company Klépierre collaborated to create “Inspiration Corridor,” a digital prototype personalizing experiences in shopping malls by providing customized product recommendations and telling users where to go to shop for them.

According to DigitasLBi Paris deputy GM/connected commerce lead, Vincent Druguet, the project began with the insight that “consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls.”

The “Inspiration Corridor” works by using an infra-red camera to analyze individual consumers upon entering with body scanning technology. Then, a “device equipped with QUIVIDI video analysis and PigData product recommendation scans the visitors and their outfits within 10 seconds and registers the collected data: their gender, age, and clothing style.” This results in a personalized “mood board” tailored to the individual consumer. Users can also scan the bar code on recently purchased items to get recommendations for matching accessories. Then, the “Inspiration Corridor” simulates window shopping, allowing consumers to walk through the corridor select the products they’re interested in. Each item they choose “affects the recommendation engine, made with PigData, and simultaneously updates the product selection.” Upon leaving, “customers can synchronize their product selection to the Klépierre mobile application using iBeacon technology.”

For a better idea of how it works, you can watch the prototype in action above. It’s a pretty nifty device, allowing users to combine digital and offline shopping in exciting ways. Stay tuned for credits after the jump. Read more

NEXT PAGE >>