Now that Creature has offered its twist on window shopping during the holidays, the Seattle-based agency returns with another outdoor effort of sorts, which it’s dubbing “You Were Here.” Celebrating the clash between “vanity and voyeurism,” the shop has adorned its storefront window with what seems to be a two-way mirror not unlike one you’d see in any interrogation during a cop drama. Well, just as you’d imagine, Creature’s eyes are on you as well and by using two laptop-controlled cameras complete with motion-sensing programs, the agency captures the various passersby and posts the images to a Tumblr site.

As Creature explains, the goal of “You Were Here” is to not only gain attention from pedestrians, but play up the fact that many of those wandering by have no idea what the hell the agency does. We’re not sure if this somewhat invasive, but fun effort makes it any clearer, but enjoy the show if you’re in the neighborhood while it lasts.

There are two kinds of Major League Baseballs fans. The first is the type that gets stoked for the season every spring, keeps up through May, gets bored as hell, and tunes back in around September if his or her team has a legitimate shot at the postseason. The second fan is the diehard nerd. Think of the odd bunch of New York sportswriters who started what would become Fantasy Sports in the 1980s. Think of someone like Nate Silver, who got his start in the intricacies of baseball metrics before he became the numbers-driven face of the 2012 presidential election. This type of person, typically one who suffers from a severe case of Obsessive-Compulsive Disorder, is the driving force behind keeping Major League Baseball alive in an era where the NFL continues to rise is popularity.

With a new contraption, MLB and New York-based agency Breakfast (of “Bike With a Brain” fame) are going to make the palms of baseball nerds sweat. Mission Control, a large interactive device that now resides at the MLB Fan Cave in Manhattan, allows weirdos to see, in real time, statistics about MLB games currently in progress. With more than 30 switches adorning the 20-foot long electronic thingy, fans can see metrics like strikes, home runs, stolen bases, and tweets because why the hell not. It even plays a pretty little light show, because baseball fans love pretty little light shows.

See more on Breakfast’s website here.

In Germany recently, moviegoers got more (or less) than their money’s worth when a trip to the theater turned into a lesson on empathy. Havas Dusseldorf and fiftyfifty, a magazine for the homeless, teamed up to increase awareness about how those less fortunate struggle to survive in the cold. Customers sat in freezing movie theaters and were given blankets, so they could experience firsthand how the homeless spend nights and winters. On screen, a short documentary played, where homeless people were interviewed about the simulation. As you’ll see in the clip above, the temperature in the movie theater dipped to 46 degrees Fahrenheit, which one homeless interviewee describes as “cosy.”

The campaign, titled “Frozen Cinema,”  is meant to inspire donations–we all know the homeless endure the harshest of conditions, but just experiencing some of what they go through for an hour could change anyone’s perspective. Think about it the next time you go to the movies and absently destroy a bag of popcorn and say something like, “it’s too cold in here.”

We’ve received word that bi-coastal production house Bajibot, which has recently worked with DDB on State Farm’s “Go to Bat” and Translation on the Bud Light Platinum website, has picked up digital assignments for Cee-Lo Green‘s new sake brand, Ty Ku, as well as work for NYC-based self-serve yogurt chain called 16Handles (we’ve been told talks about digital AOR status are in progress) and Cornell Medical to redesign their Neurology and Brain and Mind Research Institute websites.

In addition to the new workload, Bajibot, which introduced us to its “tri-copter” drone last fall, threw a party last week and gave guests and/or agency partners from the likes of BFG9000, BBDO, Arnold and Publicis Kaplan Thaler a new toy to play around with in the form of a souvenir dispenser. The case study video for what’s being dubbed “Project: B-Hive” is above.

Thank you, oh wise and great Winter Storm Nemo, for providing so many of us with early leave from our cubed offices. Your gracious winds and ample snows will prompt our rich, a-hole leadership to bail early for a ski-weekend, leaving the rest of us to do the work. Sure, this is no different than usual, but now we’ll be more drunk – on the CD’s private stash of booze and supplements. The storm’s coming, so settle in to this week’s best videos, according to me.

5.This Sunday brings the mid-season return of The Walking Dead. To all you posers out there who haven’t read all 96 of the comics, know that what you’re missing is so much more gruesome and terrible than the show could ever be. Nonetheless, this Grand Central installation that counts down the days to the premier by way of giant rotting zombie fingers is worth note. The zombies are a nice touch, if not brother-in-law-creepy. The video only has 2,051 views, but the idea’s got legs that could out run a zombie herd any day of the Apocalypse.

4. Eyes, prepare thyselves for moisture-shedding. Here, watch as little Liam tries out his 3D printed, free prosthetic hand. Made by the internet, this little guy’s robo-hand is immediately improving his life. Yes, it kind of looks like that T2 thing we all had as kids, except Liam’s probably lets you flip the bird without popping a blood vessel in your eye. At 117,539, we’re glad to see Liam’s new prosthetic doing well.

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As far as consolation prizes go, free Jell-O pudding events for the San Francisco 49ers and their fans might not be able to take the sting away from a three-point Super Bowl defeat. But, beggars (and losers) can’t be choosers, so CP+B solicited the help of 49er Hall-of-Famer Ronnie Lott to spread the word about the Jell-O Pudding Drops taking place throughout San Francisco on February 5th.

It looks as if helicopters will fly over the city and drop snackpacks at the five designated drop zones Vietnam-style, which if true, makes this campaign 47 times better. Will San Franciscans walk underneath the onslaught of pudding screaming, “I love the smell of chocolate in the morning?” But, if napalm smells like victory to Robert Duvall, then chocolate pudding must smell like defeat to the Bay Area. Is it wise to associate your brand with losing?

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Are Kid ‘n Play getting any royalties from this at all? Sadly doubt it, but those merry pranksters from Jump Off TV along with Teef Online have returned with another U.K.-based effort to promote a show called House Party. This time, our protagonist, now with lady friend in town, has moved the shenanigans from an IKEA to a Sony Store. Under the guise of wanting to test out sound systems for a New Year’s party, the mischievous music-lover, just like in IKEA, manages to get customers eventually busting moves while frustrating staffers in the process. This latest lightning-quick, in-store soiree feels actually more “impromptu” than the last, though the luster has been slightly lost. Still, we wouldn’t mind if this actually went down, staged or not, at a big box store on our shores.

In our honest opinion, it seems that the folks at CP+B are unleashing most of their creative prowess when it comes to work for Kraft Mac ‘n Cheese, following up efforts including “Mac & Jinx” and a Twitter-inspired TV spot with this new one starring formerly homeless voiceover, Ted Williams. This time, the man with the golden voice gets his own mural courtesy of artist Tom Deininger, who constructed a 12X12 “digital macaroni” mural based off of the agency and brand’s “Dinner, Not Art” iPad app. Truth be told, no noodle was wasted in this project in which Kraft has donated 10 edible noodles for every noodle Deininger used. According to the Crispin camp,  this finished 126-frame mosaic resulted in nearly 126,000 noodles donated. Peep the “Dinner” hub here.

Disclaimer: Before I criticize The Window Shop, a charitable pop-up store created by Creature, I want to say that it’s the thought that counts.  The agency converted its office windows in Seattle into a small store, so shoppers can literally pick and purchase out of a window, with all of the proceeds going to Hamomi Children’s Centre, which educates and cares for orphaned children from Nairobi. Even though most of the items for sale are silly, cheap, uninteresting, and useless, I hope people buy them anyway to support disadvantaged African kids. I’m guessing Creature is banking that you will, too.

The problem with The Window Shop is that it’s full of random ephemera that could only appeal to people who’ve been on Hoarders. If your hick cousins from Mississippi would pass on the Leggy Lamp (a la A Christmas Story below), odds are it’s not for you.

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Sorry for sitting on this all day, but we’ve come to realize that we’re once again hitting the holiday skids, so we need some end of day uplift with this effort from KesselsKramer, which just recently opened an outpost in L.A.’s Chinatown. Here, folks on a random day in London’s East End were treated to a lovely, condiment, soda and whatever you have-based cacophony after trying to make their way in purchasing some Red Stripe. Yeah, who the hell needs Skrillex after all, just enjoy this Jamaican-tinged jammy and be jealous next time you’re buying soda, beer, a lotto ticket or corn chips in your pajamas at 2AM. Credits after the jump.

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