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Ogilvy Canada Presents ‘The Warmest Tim Hortons in Canada’

Ogilvy Canada yarnbombs the shit out of a Tim Hortons in this online spot, ostensibly making it “The Warmest Tim Hortons in Canada” in the process. The approach of giving a Tim Hortons location a makeover calls to mind this summer’s “Dark Experiment” spot from JWT Canada, introducing the brand’s new dark roast.

The spot begins by introducing Fort Frances, “One of the coldest places in Canada.” Some children discover a yarnbombed tree and then follow a string to the local Tim Hortons. Inside the location, customers are jazzed to fine yarn around all the furniture and a knitted cap topping the roof. It’s a nice little gesture, which recognizes that Tim Hortons is a place many of their customers go to for a respite from the cold, and visitors to the location seem to really appreciate it. The online video ends with  the message, “On December 13th we brought a little warmth to a small town. And wound up knitting an entire community together.”

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ACE Content Takes Unsuspecting Cab Riders on Adventures for North Face

Anomaly’s content and entertainment division, ACE Content teamed up with production company Decon to produce “See For Yourself Cab” for North Face.

The North Face branded cab drove around New York City picking up unsuspecting passengers and offering them the opportunity to take an adventure, asking them, “Do you want to see for yourself?” Passengers who answered in the affirmative were then driven to such locations as Rockaway Beach, Windham Mountain, The Gunks, and even Canyon Lakes, Utah — 2,138 miles from New York City — for surfing, mountain biking, kayaking and mountain climbing excursions. It’s a pretty fun concept, perfect for the brand, and those involved seemed to genuinely have a blast. The video has gained some attention online, too, with almost 500,000 views on YouTube since being posted a week ago. Read more

Merkley+Partners Launches Holiday Drunk Driving Prevention PSA

Merkley+Partners teamed up with the Ad Council to launch a holiday drunk driving PSA campaign focusing on the potential fines viewers could face if they’re caught driving buzzed this holiday season.

In the spot “Neon Signs,” released in a variety of lengths, the agency takes a rather straightforward and to the point approach. The ad (shown in its 30-second version above) shows a series of neon signs in bars alluding to the consequences of drunk driving. These range from”Lose Your $avings” to “Move In With Mom,” to “Lose Your Girlfriend” and “Sell Your Car.” The last two signs make the message clear, “Get caught buzzed driving” and “You could kiss $10,000 goodbye,” followed by the tagline “Buzzed driving is drunk driving.” That’s an important clarification for a lot of people, and a timely message leading up to the time of year (December 26-31) which the National Highway Traffic Safety Administration (NHTSA) has one of the highest rates of drunk driving fatalities. The ads will air on local broadcast stations and the campaign will be supported by social media and OOH initiatives.

“Fatalities related to drunk driving are horrific, and 100 percent preventable. The spike in driving while buzzed around the holiday season is especially alarming, and the Ad Council is proud to team up with these dedicated partners to prevent this issue,” said Lisa Sherman, president and CEO of the Ad Council, in a press release.

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Dick’s Asks Strangers to Play with Its Balls

Anomaly continues to “Spread Love” for Dick’s Sporting Goods, launching its “Holiday Hoops” extension of its “Gifts That Matter” campaign today on “Giving Tuesday.”

The ad follows on the heels of this heart-tugging spot and similarly explores how a basketball hoop can bring people together. This time around, though, Anomaly employs a “social experiment film” documenting people’s reactions when they leave basketball hoops, and a tray of balls with a “Play with me” sign, at various locations around Cleveland, Los Angeles and New York City. Naturally, the hoops caused strangers to bond over pick up games and Anomaly captured their genuine enthusiasm for the spot.

The video, however, is just the tip of the iceberg in terms of Dick’s “Spread Love” charitable initiative. Cleveland Cavaliers star Kevin Love teamed up with The Dick’s Sporting Goods Foundation today to surprise over 200 students at Scranton Elementary School in Cleveland with two new basketball hoops. The brand defines “Holiday Hoops” as a “‘pay it forward’ movement” which will ultimately donate over 100 hoops to organizations (all either schools or non-profits) across the country. Dick’s will select two such organizations every day, and then give them the chance to “pay if forward” to two of their own choosing, announcing the participants on social media with the #HolidayHoops hashtag.

“This holiday season, we wanted to enhance our “Gift That Matters” campaign by exploring the unique power a basketball hoop has to unite people and communities,” said Lauren Hobart, senior vice president and chief marketing officer, Dick’s Sporting Goods and president of The Dick’s Sporting Goods Foundation. “We believe that sports really do matter and Dick’s Foundation is thrilled to be able to provide 100 hoops to schools and communities across America.”

MUH-TAY-ZIK | HOF-FER Launches ‘First Comes Like’ for Zoosk

MUH-TAY-ZIK | HOF-FER has launched a campaign for Zoosk entitled “First Comes Like.”

Instead of hard-selling the percentage of matches who end up married or implying that Zoosk can be used as a hookup site, the agency takes a middle ground, showing a couple’s misadventures on their first date and beyond. It’s an interesting approach that positions the brand as an alternative to both dating sites that push marriage (such as Match) and more hookup-centric sites like Tinder. Instead, Zoosk appeals to young people looking for a relationship, but not ready to think of marriage.

The way the spot portrays the excitement and awkwardness of a budding relationship is charming and feels more honest than the typical portrayals of couples in the category. There’s also a 60-second online version (featured after the jump), offering a more complete glimpse of the relationship.  Read more

PETA Aims for ‘#WoolFreeWinter’ with Provocative Campaign

PETA is certainly no stranger to provocative advertising, and its latest attempt to take on the wool industry with its “#WoolFreeWinter” campaign is no exception.

The group created two separate ads featuring models in open red long johns scratching their junk, one male and one female, ending with the tagline “Scratch Wool From Your Shopping List” and directing viewers PETA.org to watch a video exposing animal cruelty in the wool trade. Both ads were intended to run on digital billboards, above 42nd Street and at 1500 Broadway from November to January, but Neutron Media deemed the male version — which, unlike the female one, contains a hint of pubic hair, too suggestive, so it is running on PETA’s website instead. The website also features an editorial questioning if Times Square is sexist for rejecting the male ad. We’ve included it after jump, so you can decide for yourself.

“PETA routinely uses both men and women in sexy ads advocating for animal rights,” said PETA Senior Vice President Dan Mathews. “It was especially important in this campaign, as wool is marketed to both men and women who have no idea how violently sheep are mutilated in the shearing process.”

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McCann Compares Internet to Escalators for Verizon

McCann, New York has a new campaign for Verizon FiOS, touting the brand’s “Speed Match” — matching download and upload speeds.

To do so, McCann set up an experiment slowing down an up escalator. When riders finally reached the top, a spokeswoman asks, “Shouldn’t up be as fast as down?” and then continues to make the point that the same should true of Internet connection speeds. It’s a pretty obvious visualization of the feature, and may help those who have trouble understanding tech issues appreciate FiOS’ “Speed Match” (even if they still don’t quite understand what they’re talking about). Read more

YARD Explores Duality for Perry Ellis

YARD has a new campaign for Perry Ellis’ fall collection, featuring model Mikus Lazarus, as shot by photographer Daniel Jackson, interacting with himself.

Each shot features Lazarus shot in black and white, in a different iteration of Perry Ellis’ line, with a colorful background. Meanwhile, text appears onscreen with messages like “very classic,” “very instinctive,” and “very on point,” concluding with the message (and iteration of the Perry Ellis philosophy, as expressed by the man himself), “Never be afraid to take risks…and never take the clothes you wear too seriously.”

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Infographic: Why Advertise in Times Square?

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Times Square isn’t just a place for confused tourists and Creepy Elmos.

From static ads to multimedia, if you want your (client’s) name in lights, it’s the place for creative shops across this great land of ours to test the waters and see what floats.

How much do those shops spend? How hard will clients break the bank? Who do they all want to attract?

Carlos Monteiro, infographics editor of iNewspaper in Portugal, collected some interesting stats to answer those riddles after the jump.

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M&C Saatchi Brings Christ the Redeemer to Naples for Fastweb

Christ the ReedemerIn an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner.Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

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