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Outdoor

McCann Compares Internet to Escalators for Verizon

McCann, New York has a new campaign for Verizon FiOS, touting the brand’s “Speed Match” — matching download and upload speeds.

To do so, McCann set up an experiment slowing down an up escalator. When riders finally reached the top, a spokeswoman asks, “Shouldn’t up be as fast as down?” and then continues to make the point that the same should true of Internet connection speeds. It’s a pretty obvious visualization of the feature, and may help those who have trouble understanding tech issues appreciate FiOS’ “Speed Match” (even if they still don’t quite understand what they’re talking about). Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

YARD Explores Duality for Perry Ellis

YARD has a new campaign for Perry Ellis’ fall collection, featuring model Mikus Lazarus, as shot by photographer Daniel Jackson, interacting with himself.

Each shot features Lazarus shot in black and white, in a different iteration of Perry Ellis’ line, with a colorful background. Meanwhile, text appears onscreen with messages like “very classic,” “very instinctive,” and “very on point,” concluding with the message (and iteration of the Perry Ellis philosophy, as expressed by the man himself), “Never be afraid to take risks…and never take the clothes you wear too seriously.”

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Infographic: Why Advertise in Times Square?

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Times Square isn’t just a place for confused tourists and Creepy Elmos.

From static ads to multimedia, if you want your (client’s) name in lights, it’s the place for creative shops across this great land of ours to test the waters and see what floats.

How much do those shops spend? How hard will clients break the bank? Who do they all want to attract?

Carlos Monteiro, infographics editor of iNewspaper in Portugal, collected some interesting stats to answer those riddles after the jump.

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M&C Saatchi Brings Christ the Redeemer to Naples for Fastweb

Christ the ReedemerIn an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner.Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

Xbox, twofifteenmccann Fly Interactive Fizzie Balloon at E3

Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.

Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits. Read more

JWT Amsterdam Creates ‘A Piggy Bank for the Homeless’

With homelessness a growing issue in Amsterdam, JWT Amsterdam launched an awareness and fundraising campaign for the not-for-profit organization for the homeless Belangenbehartiging Amsterdamse Dak- en Thuislozen (BADT).

To raise both money and awareness for the organization JWT Amsterdam sourced mannequins, which they dressed in “shabby, used clothes,” installed a cut-out money slot in the head (made to resemble a piggy bank) and placed them around the city in situations similar to the homeless, with hand-written cardboard signs asking for donations to BADT. The provocative campaign got people’s attention, and was documented in the video above. At the end of the 90 second video, viewers are prompted to visit badt.nl and help support the organization. The entire project “took less than a week to make and came in at under €100″ with mannequins sourced for free and clothing donated by JWT Amsterdam employees.

“We wanted to bring more people face-to-face with the different faces of homelessness- the mothers, the families, the children,” said JWT Amsterdam designer Robert Harrison. “It’s a real life problem in the city and, for us, it’s important to shed light on this issue. Our aim was to enable people to look at it in a different way, identify with the situation and feel compelled to take action by donating to BADT.”

Stick around for credits after the jump. Read more

Saatchi & Saatchi NZ Creates Burning Billboard for Sealord

Saatchi & Saatchi New Zealand created a flaming billboard to launch Sealord’s new line of hot smoked salmon.

The billboard was constructed using Manuka wood branches (the same type used in Sealord’s smoked salmon), which were then set on fire to replicate Sealord’s traditional smoking process. Sealord’s billboard reads, “Smoked: Just Like Our New Manuka Salmon,” although it’s pretty hard to read through all the smoke and fire. As you might recall, this is not the first burning billboard we’ve covered, but it is the first non-steakhouse-related burning billboard we can recall, so there’s that. The campaign also includes the above online video documenting the creation of the billboard, as well as pre-rolls and digital banners.

“When we learned about the wonderful artisan techniques involved in the creation of this delicious salmon, we were inspired to try and find a way to make this process the hero,” explained Saatchi & Saatchi New Zealand executive creative director Antonio Navas. Credits after the jump. Read more

Innocean Kicks Off ‘Because Futbol’ for Hyundai

With the 2014 World Cup in Brazil now just over a week away, Innocean has kicked off Hyundai’s World Cup campaign, entitled “Because Futbol.”

In the campaign, two new in-game 30-second spots featuring the redesigned 2015 Hyundai Sonata will accompany digital, social, CRM, and retail executions. The spots will air on ESPN and Univision “as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.” The creative theme behind both “Avoidance” and “Boom” is fan passion, with Innocean likening fans loyalty to their team to Hyundai’s number one ranking in customer loyalty. In “Avoidance” a passionate fan leaves the office having recorded the day’s match. Seeking to keep himself in the dark on the game’s outcome, he goes through all sorts of trouble to avoid interacting with those who would spoil the surprise. “Boom” looks at a completely different aspect of fan passion. The campaign also includes a “#BecauseFutbol” site, built on the Tumblr platform, which “inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.” Tumblr artist content will also be featured on the Times Square Billboard in New York during the days leading up to the World Cup.

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”

Stay tuned for credits and “Boom” after the jump. Read more

Marriott Partners with Braden Summers for ‘#LoveTravels’


Today, Marriott International announced “#LoveTravels,” a collaboration between Marriott Creative Agency and photographer Braden Summers featuring LGBT celebrities like Brooklyn Nets center Jason Collins and fashion model Geena Rocero.

“#LoveTravels” is part of Marriott’s new LGBT social media and marketing campaign and seeks to “share exclusive and powerful images celebrating inclusion.” The images featured in the campaign will be displayed as building wraps at five hotels in Washington, D.C., a series of print ads in LGBT media, an online portrait gallery and display ads in cities throughout the U.S., and a social initiative encourages guests to share their own experiences using the hashtag #LoveTravels. Campaign content will be hosted at marriottlovetravels.com.

“Braden’s work so beautifully illustrates the inclusiveness and equality that we embrace,” said Kristine Friend, senior director, segment marketing. “We are committed to ensuring that all of our guests feel comfortable at all of our hotels and are proud to stay with Marriott.  #LoveTravels is a universal theme we believe is shared by all cultures and communities and truly represents our company’s philosophy and values. We also want to encourage our guests and travelers around the world to share their own journey and story through #LoveTravels @MarriottIntl.”

You can check out behind-the-scenes footage from the campaign’s photo shoots above.

Ogilvy Japan Turns Sleeping Drunks into Billboards

In Japan, hard work and a low alcohol tolerance mean that at the end of the week countless people literally drink until they drop and fall asleep on the street. In Tokyo, for instance, the sight of drunks sleeping in the street on a Friday night is considered normal. To help curb this phenomenon, bar chain Yaocho got together with Ogilvy Japan to turn sleeping drunks into human billboards.

In an effort to shame people into more responsible drinking habits, Ogilvy Japan found sleeping drunks and outlined their bodies in white tape, with the message, “#Nomisugi,” which translates roughly to “Too drunk.” Passers-by around Japan have been sharing the impromptu outdoor ads on Instagram and Twitter. Whether or not the stunt was staged, it certainly has made its presence known, and most likely influenced a few bar-goers into taking it a little easy. Stick around for credits after the jump. Read more

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