With the Republican National Convention now underway in Tampa, we figured it’s rather timely and appropriate to shine a light on Twitter-centric effort dubbed “Smack a Candidate.” We’ve been told this hashtag-driven battle between Mitt Romney and President Obama is a little side project launched last week by L.A.-based creatives Michael Miller and Marcus Wesson, whose days jobs are at IPG shop, Dailey. Anyhow, as the trailer shows you above, “Smack a Candidate” encourages you to tweet #smackobama or #smackromney and let the presidential candidates (or amusing likenesses of them, at least) go at it. According to the “Smack” calendar on the site, today marks round 1 of 3 in honor of the RNC and goes down starting at 12pm PST. If only they punched harder, though…
With another election year upon us, comedienne Sarah Silverman has returned with a follow-up, we suppose, to her 2008 multi-award-winning, politically-themed collaboration with Droga5, “The Great Schlep.” We’re checking with the Droga camp to see if they are still involved, but in the meantime, here’s Silverman and the Schlep Labs’ “Scissor Sheldon,” in which the funny lady vows to “scissor” Mitt Romney‘s loaded, apparent #1 fan, Sheldon Adelson, if he switches his financial support to President Obama. If you don’t know what she means by scissoring, let Silverman explain. The “Scissor Sheldon” site also includes fun facts and news updates about the Vegas money man as well as a petition. And if you’re in the office, maybe throw some headphones on if you’re going to view the clip.
Update: Sources familiar with the matter tell us that Droga5 was NOT involved with this particular effort.
Update 2: This efforts heralds the launch of the aforementioned Schlep Labs, which was created for individuals to post their ideas for mobilizing Jewish voters on behalf of President Obama. The Labs comes with a Tumblr site and a not-so-Romney-friendly original song.
It looks like North Carolina’s controversial Amendment One, which goes up for vote Tuesday, May 8 and is aimed at banning same-sex marriage, is provoking plenty of agency reaction in the “Old North State.” We already mentioned one Winston-Salem shop’s efforts to encourage NC residents to vote against the proposed amendment, and now The Pitch stars at Durham, NC’s McKinney are getting involved in the action by launching their own initiative called “Vote Against One.”
A few staffers including McKinney CCO Jonathan Cude and GCD Ellen Steinberg have launched the “Vote Against” campaign as part of the agency’s Ten Percent program, which encourages employees to devote 10 percent of their time on projects unrelated to client business. Anyhow, the folks involved came up with a series of printable images which reflect their view that Amendment One also “steals legal protection from children, seniors and victims of domestic violence.” You can check out credits and a few larger images after the jump to get an idea and visit the Vote Against One site if interested.
From Portland-based prodco Mmmmm Society comes “Put a Job On It,” a new political ad for Portland mayoral candidate, Eileen Brady.
As fans of IFC’s breakout hit Portlandia will note, the spot borrows heavily from the style and tone of the satirical TV show, with Brady walking optimistically down the streets of the Rose City accompanied by younger-looking facsimiles of comedic stars Fred Armisen and Carrie Brownstein. It seems that while the dream of the 90s may be alive in the hipster haven of the Northwest, young professionals who move to the city for its vegan-friendly, craft brewery heavy, bicycle-loving environs are being devastated by a difficult job market. Yes, there are only so many Fair Trade coffee houses in the city that need tattooed, Sleater-Kinney fanatic barisitas. So, the Brady campaign is focusing on job creation, borrowing its title from one of Portlandia’s most-beloved skits, “Put a Bird on It.”
According to a press release, the spot was produced as a donation in association with members of Portland’s thriving film and television industry. Of course it was. Brady says in a statement, “I’m honored to have been supported by the incredible talents of Mmmmm Society’s Michele Carnes Ellis and an amazing team…assembled on a collaboration with my campaign team. Their creativity was only matched by their professionalism, dedication and attention to detail.” Well, we’ll see what percentage of the bohemian vote she receives come election time, when Brady will face off against 22 other quirky, eccentric candidates. Seriously, Portland. What the hell. Credits after the jump.
Well, this probably won’t diffuse any anger felt by those who are accusing W+K, Clint Eastwood and Chrysler for sending out a pro-Obama message in their Super Bowl ad (which is now live again, by the way). But here’s a little clip that’s being dubbed as an “alternate version” of the official big game spot, the latter of which Eastwood has recently defended, claiming there’s no spin to be had in his “Halftime.” But as you’ll see, we can’t say the same for this quick mash-up, which makes its message loud and clear by the end. Did you think the original had an Obama bias or was it “apolitical” as Eastwood claims? Or should we just discontinue the conversation altogether and let the ad be?
Credit Stephen Colbert for bringing the term “Super PAC” to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”
Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.
He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”
Seeing as Mitt Romney‘s tax returns have got the media’s full attention this week, why not keep with the political theme and highlight a rather timely site that just sprouted up called Romney & Me. If you were ever wondering how your salary translates in the GOP candidate’s world, look no further than this web destination that will do all the calculating for you. For instance, you can learn how long it would take ol’ Mitt to earn your yearly wage, and how much you’d save were you to be taxed at his rate. It’s simple, snarky and just a little side-project from Tim McCormack (a VML ACD/writer), Danny Adrain (BBDO NY art director) and Kesal Patel (BBDO NY techie).
Well, it happened, everybody. The “Shit (this kind of person) Says” meme has found its way into an actual viral marketing campaign. Funny, because I always assumed the whole #Occupy hashtag thing would creep into the commercial real estate industry before this happened. A comforting thought: If this steadily growing meme wasn’t quite played out already, then maybe the commercialization of it will be the nail in the viral coffin. Of course, try telling that to the thousands of people around the country busy filming their own videos right now, titled anything from “Shit Dental Assistants Say” to “Shit Koalas Say.” (Admittedly, I did get a kick out of watching “Shit Chicagoans Say” this morning.)
“Shit Politicians Say” comes from LBi for Americans Elect 2012, an organization seeking to put a third, nonpartisan candidate on the presidential ballot in every state. To do this, Americans Elect is asking voters to cast their ballots for a nonpartisan nominee, using its website as a guide to politician’s and business professionals’ stances on controversial issues. Currently, Ron Paul leads all other candidates as the person with the “most tracked” delegate on the issues, which give his popularity with a niche group of Republican voters isn’t too surprising.
To determine if Americans Elect sounds like a reasonable (read: sane) organization, read this New York Times op-ed on the “radical center.” Credits after the jump.
In an effort to bring awareness to its new Politics channel, YouTube tapped AKQA’s San Francisco office to create the above promotional clip that will be aired as pre-roll during the online video giant’s debate/primary coverage. As the AKQA spot emphasizes, YouTube Politics’ coverage of debates, etc., will allow for viewers to form a video dialogue with candidates. Get those Rick Perry/Herman Cain questions prepared, stat!
Those of you find it too inconvenient to actually head down to Zucotti Park in downtown Manhattan (or any other OWS location at this point) and actively participate in the movement can now play armchair occupier thanks to a new project from creatives Dalit Saad (who’s now at GOOD/ Corps) and Adam Rosenberg. The advertising couple has launched “I Can’t Be There But I Care,” which gives you the chance to show your support from afar via buttons that cost a measly $5. Now you can “Occupy” from the club, the bar, your couch or even jazzercise class (do they really still do that?) with these accessories. Hey, with temperatures dropping in NYC and elsewhere, perhaps this is a better alternative for body and mind. Besides, all proceeds are going to OccupyWallSt.org.