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New Balance Wants to Make ‘Runnovation’ a Thing, Gives it an ‘Anthem’

From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.

With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:

Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
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Sweden Opens Up with ‘Yellow and Blue Pages’

 

Perhaps in an effort to indulge everyone’s inner-stalker, Made @Sweden will release the Yellow and Blue Pages, a comprehensive contact list for the top creatives who work in the country’s communication industry. Before the guide comes out on June 16 at Cannes, Made @Sweden is pumping up the publicity, taking out ad space in the festival’s program and daily newspaper to promote the literal and figurative open book. Take a second to focus on how European this it. I’d be stunned if American professionals did the same thing. Farfar alum/current McCann Europe chief innovation Matias Palm-Jensen, who may or may not be a character from The Girl with the Dragon Tattoo, is even giving out the phone number to his summer home. I think Made @Sweden is underestimating how relentless and annoying people can be when given a chance to anonymously contact someone, but the openness is certainly refreshing in theory.

After the jump, you can also watch clips for Civil Rights Defenders and the Natalia Project, two ventures nominated at this year’s Cannes associated with the Made @Sweden creative academy.

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New Tool Recruit Cooper Peddling ‘Performance Whiskey’ for Ping-Pong Brand

 

Though he’s now headed back to the advertising world in a sense, joining bi-coastal prodco, Tool, as interactive director, James Cooper is still very much involved in his ping-pong fashion brand, ThompsonPunke. Enough so that the creative and his TP partner/co-founder Simon Endres are now promoting a ThompsonPunke-branded, single-malt “Performance Whiskey,” because you know a little booze will surely do the trick at the table when you’re down 20-4.

According to Cooper himself, “We are all about playing a pretty serious game of pong and then going out and getting drunk. So I figured if Coors or Miller can run lame low cal ads for dudes then why not take it to the next level?.” Next level in ThompsonPunke’s mind is a whiskey drink that also happens to contain vitamins and electrolytes. We’re still trying to get some details on its availability, etc. of the beverage, but in the meantime, the Punke-sters have a little sale going on for some of their merch. Take a look here. Update: We’re being told that the whiskey is just being used for promotional purposes at this point, but depending on reaction, “Performance” could just go into production.

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Ex-W+K Adman Riswold Takes Helm of Dec. ‘Young Glory’ Battle, Hopes to Save Islam

Out with November’s Sandy-themed brief, in with December’s as the folks behind the 30-and-under creative competition, Young Glory, have revealed details of this month’s installment, which features Jim Riswold as judge and jury. Riswold, who has taken on a new career as a contemporary artist (or “fake artist” as he puts it) in recent years, is perhaps best known from his days at W+K (he was Dan Wieden‘s first copywriter) as the creative force behind classic Nike campaigns including the Spike Lee/Mars Blackmon work and “Bo Knows.”

Well, it’s now the noted former adman’s turn to send out his Young Glory brief. According to Riswold himself, he’s “never been one for long briefs,” so his simply states, “Islam has an image problem… Fix it… With a poster.” You can read the rest of his note to you the Young Glory entrants here, view round 1 student winners here and professional winners here. You have til the end of the month, contestants, have at it.

 

 

Today in Agency Side Projects: Another Greeting Card Shop? Another Greeting Card Shop

So, this is now a thing, but hey, if a couple of NYC copywriters can do it, why can’t a creative team in Birmingham, Alabama? Yes, folks, here we have another set of greeting cards sprinkled with a dash of snark and/or smidgen of quirk that come to us courtesy of Jenny Burrows and Cedrick Bearss, art director and copywriter, respectively, at an agency down south called Intermark Group.

The creative duo, who first joined forces at Creative Circus, formed their own little side shop called “How Awcard” (ok, not too terrible), which, like others we’ve mentioned before, is aimed at selling cards for a host of occasions with messages that recipients may not soon forget. You can check out the Awcard Etsy page if you’re looking to send some not-so-Hallmark sentiments for under $5 a pop. And now that you have this option, W+K’s artsy, kindhearted cards and the passive-aggressive ones from the NYC scribes mentioned above, you should be in good shape. Our work here is done.

Cavelletti Clues Us in On Latest Work from Brazil

In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone.  We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.

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Mentos Continues Fairly Provocative Streak with Juxtaposed Print Effort

Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore earlier this month with a Stateside print campaign brought to you by the Martin Agency. You can call this Mentos and its Richmond, VA AOR’s version of contextual advertising as fairly naughty ads will launch next week in various mags including Maxim, InTouch, People and Sports Illustrated that go hand-in-hand with the content within.  We received four ads in all, though only three will be appearing in multiple publications (the raciest one above will, aptly enough, stay put in Maxim). Check out one below and one more after the jump along with credits.

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Togather Connects Authors to Excited Audiences

The book world seems dreary sometimes. Smart authors read to empty rooms on their book tours while Fifty Shades of Grey is present in every New York subway car. Pop-lit is consumed en masse, while talented authors have a hard time connecting with their audiences across the country, sometimes just because they’re not able to visit the places with the most enthusiastic readers.

Now, Togather, a new “fansourcing” platform, aims to put everyone on the same page. Incubated by Brooklyn’s own HUGE, Togather is an elegantly designed, intuitive site. Through it, authors post their availability for readings. Then fans can invite that author to their hometown. If enough other readers reserve books, tickets, or RSVPs for the event, the author will come and speak. The author is guaranteed a room filled with excited readers, and fans are granted access to their favorite writers.

Togather brings new optimism to the book world by giving authors more control over their marketing, and readers the power to contact previously inaccessible people. We look forward to seeing if and how the model takes hold.

Hey Chicago, The Optimus Block Party is Today!

Ohhh, yes, boys and girls. It’s that time of year again–the time when Chicago’s ad, marketing, and video production community gathers together in a large parking lot over beer, cocktails and shared love of the game.

This year, Optimus’ senior designer Mark Butchko created this wonderful series of posters commemorating the 17th edition of the event. There will be sunglasses! There will be beach balls! And, of course, there will be Modelo!

Gaze upon them, and get hyped. I’ll see you there.

Beer and Beards: Now a Book

Some people, having already shocked and awed with their initial projects, are required to take things to the next level every time they create. Fred Abercrombie is one such man. He wrote the terrifying Darren Aronofsky-directed Meth PSAs, started a shop a few months ago and burned off half his beard by weaving psychedelic lights into it.

Now, he’s combining the delicate arts of craft brewing and beard growing for an epic upcoming book, Craft Beerds. It’s got 300 pages of beer photographs from over 175 breweries. The key is that each beer must feature some kind of facial hair on its label. The book includes “devilish beerds,” “royal beerds,” and “red beerds,” among other chapter themes.

 

Initially, Abercrombie and Co thought they could self-publish the book. But now it’s grown into an encyclopedic beer/beard reference source, and they need outside help. So like regular old savvy Internet users, they turned to Kickstarter. Craft Beerds needs $8,000.00 to become a reality. At “Handlebar Level,” ($35.00), donors get a hardcover copy of the book. By $70.00, charitable souls get a custom hairy beerd bottle poster, a high-quality print, and a hardcover copy of the book.

Check out the site to find out more and see beard legend Jack Passion’s red face locks blowing in the wind.

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