How can a party never end? Well, when you create dozens of Vines of your employees dancing and post them on a website called Non-Stop Dance Spot, the evidence takes on an air of permanence, as long as the server bills and domain checks are paid. This feels like Friday news, but in the coming season of office parties, we thought it would be worthwhile to show you what’s going on at Dentsu-owned 360i: A lot of two-stepping, some spinning, and mild hip thrusting that gets the job done. The website subs out the Vines every six seconds, so there’s always something new to look at. Somebody put a lot of effort into this silliness. I’m writing about this silliness. But even though it’s silly, it’s certainly unique as far as office parties are concerned.
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Last month, we brought you news of Rather, the revamped version of the brilliant and much-needed unbaby.me, co-created by Chris Baker. Rather is a great tool that lets you replace things you don’t want to see in your social media feeds — be it babies, sports, religion or the Kardashians — with things you do want to see, like cats. Because everyone wants to see pictures of cats. Baker was also responsible for “Charity Bribes” and a welcome attempt to send M. Night Shyamalan back to film school. Now, Baker has a new project, dubbed Hate With Friends.
Created in partnership with Mike Lacher and Tiger Wang, Hate With Friends allows you to select which of your Facebook friends you hate. According to the parties involved, “Seemed surprising that the internet hadn’t shelled out the opposite version of bangwithfriends, so we did.” Anyway, if they also hate you, both parties will be notified. You can kind of think of it as the opposite of Bang With Friends (apparently now renamed Down), although I suppose there are some circumstances where it’s not the opposite.
We’re not sure how useful Hate With Friends will be for people, or what happens once both parties have confirmed that they hate each other. A simple unfriending? Words With Friends grudge match? A duel at sundown? A titty twister? I imagine it will mostly be used as a joke, amongst friends who do not hate each other, although I’m sure there’s plenty of mutual hate going around on Facebook, seeing as how Facebook has all but destroyed the meaning of the term “friend.” If you’d like to find out if you have any Facebook frenemies, head on over to Hate With Friends. Let us know how it goes in the comments section.
Deutsch NY and TNT are using Mob City‘s Twitter handle, @MobCityTNT, to debut the screenplay of the series’ premiere, 140 characters at a time. This will make Mob City, “the first television screenplay ever to be adapted for, and published through, Twitter.” They’ve dubbed the process “adaptweetion.”
The first tweets of the Mob City screenplay were made on Monday, with new tweets appearing every 45 minutes between 10 AM and 7 PM (and later tonight). They’ve also taken advantage of Twitter Cards to inject photo and video footage into the stream. Those late to the game can also catch up by visiting the microsite for the script, where it is presented in chronological order. This all leads to the debut of Frank Darabont‘s three week television event this tonight at 9. Deutsch NY and TNT will make their last tweet tonight at 8:30, but they’re not giving everything away. To experience the final scene, you’ll have to turn in to TNT tonight at 9 and catch the episode. The cast and crew of the show — including @frankdarabont, @
Tweeting (almost) the entire screenplay of a debut episode is a risky move, but it’s a good way to get people talking about the show before it even airs.“Today, fans are tweeting in real time with their favorite shows, and we wanted to stoke preshow chatter by providing fans with an experience that will invite them in before the show even airs,” explains Kerry Keenan, Deutsch NY’s chief creative officer.
Clearly, TNT is betting that the writing will suck you in and make you want to watch Mob City tonight. Leaving out the final scene is an obvious necessity, as some might wonder why they’d tune in to see a premiere when they know how it ends. I’m curious to see how this plays out, and what kind of effect this social campaign has on Mob City‘s ratings tonight, if any. Head on over to mobscript.com and @MobCityTNT, and let us know your thoughts on this campaign in the comments section. And tune in to TNT tonight at 9 for the show, if you’re interested. Credits after the jump. Read more
Nonprofit collaborative thinkLA has a fun social media campaign promoting their Holiday Gala this Thursday, Dec. 5. The campaign features LA ad executives — like Joe Baratelli (featured above), EVP/CCO at RPA (well, actually, it’s all RPA at the moment)– sharing their favorite holiday memories in 15 second long videos. We’ve included a few of our favorites, but you can check out the rest here, or follow thinkLA on Facebook or Twitter. The videos are a quick, fun way to get in the holiday spirit, if that’s your sort of thing. And this is all being done for a good cause.
According to the parties involved, the LA advertising community and thinkLA put together the second largest T0ys for Tots drive in Southern California (around 1,000 toys). Toy collection bins are making the rounds at agencies this week, and will continue collecting toys until December 17th. But the biggest Toys for Tots push will come during the Holiday Gala this Thursday. So check out the holiday videos (Lisa Herdman and J. Barbush are featured after the jump), and if you’re in Southern California this Thursday head on over to the Holiday Gala with something to donate to Toys for Tots. We hear thinkLA throws a great party, so why wouldn’t you? Read more
YouShouldTotallyMeet, an online/mobile dating app built by four advertising workers from Toronto, is kind of like Tinder meets Linkedin’s endorse feature. Using Facebook networks, someone can get matched up with a date who is verified by mutual friends (or mutual friends of mutual friends). The goal is to take out some of the randomness, guesswork, and at times, flat out BS that spits out of big-name dating site algorithms. Even if the name is a few syllables too long, the idea seems to have some potential in the crowded dating-app ecosystem.
The creators are actively seeking $25,000 of funding on Indiegogo, and in a cool gesture of commitment to the project, one of the cofounders, Anne Ngo, is offering a date to anyone who donates $1,000 or more. There are other incentives, such as dinner vouchers, free premium access to the app when it’s operational, a professional photo shoot, etc., but at least you know the creators like their own product enough to use it themselves. And one person has already claimed a $1,000 contribution. Imagine if all ten $1,000 are filled by the end of the campaign. Plenty of dates for Anne. Are we sure this isn’t just an elaborate plan to fill up her dating card?
It’s been 15 months since Chris Baker, Peter Marquis and Yvonne Cheng launched their Chrome tool dubbed “Unbaby,” which lets those who’ve had enough of seeing their friends’ baby pics on their Facebook feeds replace those images with “awesome stuff.” Now, the parties have improved upon the aforementioned service with a new Chrome-friendly platform dubbed Rather. According to Baker, the former BBDO NY/Google Creative Lab writer and co-mastermind of “Charity Bribes,” “M Night School,” etc, the group has now retooled unbaby.me into a full-featured social filtering app, so now it’s not just the poor babies that will feel singled out. We’re just starting to give it a whirl but already appreciate the much broader, streamlined service. We’re sure a few of you will agree, so why not give it a whirl.
If you don’t already know the heartwarming story of Batkid, the latest Make-a-Wish Foundation initiative and one of the most elaborate projects the non-profit organization has undergone, it goes something like this: Five-year-old cancer survivor Miles Scott wished to be “Batkid,” Batman’s sidekick, so Make-a-Wish Foundation, with the help of thousands of volunteers, turned San Francisco into Gotham City for a day and staged a series of events and crime scenarios, culminating with Batkid rescuing Gotham and receiving a key to the city from Mayor Ed Lee (as well as thumbs up from past and present Batmans, Christian Bale and Ben Affleck).
As a side project, a group of hometown creatives decided to create a digital comic book telling Batkid’s story. There really couldn’t be a more appropriate format (aside from possibly a print comic book). Every panel in the comic was sourced from Instagram, Twitter, Facebook and Flickr. “We just wanted to share the Batkid story, and we thought it would be nice to re-tell it from the perspective of those who helped make it happen, and that’s the people of San Francisco,” explains one of those involved, AKQA art director, John Ta. The site takes a series of shared moments and crafts them into a digital experience, resembling a comic book, that tells Batkid’s story in a fun, cute way. It’s well put-together, and easy to digest. Following the Batkid comic, visitors to the site are encouraged to donate to the Make-a-Wish Foundation.
Although they’re undoubtedly proud of the work and hopes it finds an audience, there’s really only one opinion Ta and Gavin care about. “Really, we just hope Miles thinks it’s cool,” Ta said. Since he’s now the star of his very own digital comic book, it’s hard to imagine that he wouldn’t. Check out the Batkid comic here, and donate to Make-a-Wish Foundation if you’re so inclined, so there can be more stories like Miles Scott‘s. Credits after the jump.
Damjan Pita, the guy responsible for the Hashtag Generator and collaborator on the #StealBanksyNY project, has returned, along with cohorts Leif Abraham and Andronicus Riyono, with a new project called ReTweet.ly.
ReTweet.ly is based on a pretty simple idea; in its creators’ words: “We all want to promote our projects, our latest blog post or just ourselves on social media. ReTweet.ly helps people to help each other to achieve that, by simply retweeting each other’s tweets.” In other words, it’s a retweet exchange program. The more you retweet others, the more likely it is that your tweet will get retweeted. You can decide for yourself which tweets you do and don’t want to retweet and you’re not mandated to follow those you retweet. The big benefit, according to Pita, is “people that retweet you on retweet.ly are most likely people outside of your own follower base and with that brand new exposure you would not get otherwise.” So if you’re feeling like you’re in a bit of a Twitter rut, you may want to give ReTweet.ly a try.
So how does it work? Just go to the ReTweet.ly site, sign in with Twitter, choose a tweet that you would like retweeted and a category that you tweet about the most. Then choose a tweet you like, and get retweeted in exchange. Suggested tweets will pop up with the options “Retweet” or “Not this one.” You can retweet as many of these as you’d like, the idea being that the more you retweet, the more likely you are to be retweeted.
ReTweet.ly is one in a series of projects from Do Something Good, which its creators are referring to as an “incubation collective.” Give it a go, and tell us what you think about the service in the comments section.
In August of 2012, we blurbed about four creative twentysomethings (Digitaria writer/designer Grant Spanier, account planner/former Campbell Mithun Lucky 13 intern Laura Fitzpatrick, former CM copywriter Vince Koci and filmmaker Jake Woodbridge) going on a brief roadtrip out west “in search of inspiration — risking life, limb and Dysentery in the name of creative enlightenment.” Well, nobody got Dysentery, but more than a year later, the travelers are looking for some Kickstarter funding to help turn their 15-day roadtrip footage into a fully-produced documentary. The total cost: $30,000.
The three-minute-and-twenty-second pitch video offers a sneak peek of the journey and quite a few talking heads. The questions seem to focus on the origin of creativity, mainly about whether the American West is the most creative region in the country. As a Northeasterner, my reflexive response requires me to disagree with that idea completely, but it can’t hurt to ask. In the name of (social) science, right?
And as someone who took a cross-country roadtrip with a video camera myself, I can understand the allure of driving out west. The West Coast may not be more creative than the East Coast, or the Midwest, or wherever you live, but there are different creative approaches and mindsets out there, and exploring whatever those differences may be is an impressive creative endeavor in its own right. I’m interested to see what their finished project turns up.
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