Perceptions may vary, but numbers (and hips) don’t lie.

The U.S. Census tells us that, as of 2010, only Mexico had a larger Hispanic population (112 million) than the United States (50.5 million). With that meteoric rise in people comes money. For advertising.

According to the Latin Post, that may be the reason AT&T has partnered with Virtue, the in-house creative agency of Vice Media, to create the #BetweenTwoWorlds campaign.

The campaign launched yesterday as part of AT&T’s larger Millennial outreach strategy, “The Mobile Movement (TMM)” (which was itself introduced at this year’s SXSW).
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