Perceptions may vary, but numbers (and hips) don’t lie.
The U.S. Census tells us that, as of 2010, only Mexico had a larger Hispanic population (112 million) than the United States (50.5 million). With that meteoric rise in people comes money. For advertising.
The campaign launched yesterday as part of AT&T’s larger Millennial outreach strategy, “The Mobile Movement (TMM)” (which was itself introduced at this year’s SXSW).