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Fallon Helps Arby’s Apologize to Pepsi

When Arby’s received a friendly reminder in October that they had yet to release the second of their promised ads featuring Pepsi they realized they had a problem. The brand and its agency, Fallon, had already wrapped on their creative for the rest of the year.

Rob Lynch, chief marketing officer and brand president of Arby’s, explained to The Wall Street Journal that with the brand focusing on its revamped marketing, centered around the “We have the meats” tagline, the obligations to Pepsi simply got forgotten. Lynch did not look forward to breaking the news to Fallon. “Their ads are kind of like their babies. To go in after we shot them and shoehorn something in is like the worst client move you could ever make,” he told The Wall Street Journal.

But Fallon proved up to the challenge. The Minneapolis-based agency created a new, 30-second ad poking fun at the whole debacle. A tall glass of Pepsi stays on camera for the entire ad as the sonorous Ving Rhames explains the situation: “Arby’s has an agreement to feature their good friend Pepsi in two commercials a year…Well Arby’s messed up and forgot about the second commercial!” In a clever touch, the ad ends by replacing the usual “We have the meats” tagline with “We have Pepsi.” So what did Pepsi think of the approach?

“We applaud Arby’s unconventional approach to marketing and when they came to us with this idea, we thought it would be a fun, creative way to highlight our partnership,” Roberto Rios, chief marketing officer for PepsiCo’s food service division, told The Wall Street Journal in an emailed statement.

So it seems like everyone is happy with the situation. The spot will run from December 7th-13th in the Minneapolis, New York, and Los Angeles markets, fulfilling Arby’s end of their agreement with Pepsi to feature the beverage in two advertisements this year. Presumably the creative Fallon had to put on hold for the ad will run in the near future.

DDB Canada Works Out Ears for Sony

DDB Canada crafted a new campaign for Sony, promoting its Hi-Res Audio collection via two 30-second broadcast spots.

The ads aim for a weird sort of humor, with each showing people working out their ears in preparation of the intense experience they’ll get from Sony’s products. In practice, this ends up looking a bit creepy, as in “Ear Crunches.” The spot opens on a man as he takes off his cowboy hat and, with the aid of some special effects, begins some vigorous ear crunches. “Ear Workout” (featured after the jump) is more or less the same concept, with each spot ending with the tagline “Get Your Ears Ready” before showing the range of products in Sony’s Hi-Res Audio collection. Strange as the approach may be, it’s refreshing to see audio equipment advertised for sounding good rather than as a fashion accessory worn by celebrity athletes. Still, it would have been nice if DDB Canada could have mixed up the formula a bit more between the two ads.
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FCKH8′s Little Girls Are Back, Still Swearing

FCKH8 attracted a lot of attention with its recent controversial video featuring young girls in dresses dropping “F-Bombs for Feminism,” addressing issues of gender inequality and violence against women for the for-profit activist t-shirt brand.

If you saw that video, you already know what to expect, as the new video, after a brief introduction from a young boy portraying a violent man stereotype, begins almost identically to its predecessor. The joke is less funny the second time around, but the video eventually differentiates itself when the girls take more of a focus on domestic violence. In the previous video, four girls counted off as a demonstration of the statistic that one in four women will be physically abused in their lifetime. They repeat the tactic here, only this time when the fourth girl counts off she’s wearing makeup to make it look like she’s a battered woman, which the rest of the girls also don for the remainder of the video.

Those who had a problem with the girls talking about violence and rape in the original video will be doubly offended here, but FCKH8 anticipates the backlash when two girls question viewers disturbed by the video, “Isn’t one out of four women beaten the real disgrace?” Those who accuse the company, which normally donates five dollars of every fifteen dollar t-shirt sold to charity, of child exploitation will have less fuel here, as according to the video, “100 percent of the profits from these ‘not a wifebeater’ tanks will go to domestic violence charities.” Viewers who found the shock humor in the original video refreshing or effective, however, may find that the same formula seems stale the second time around, despite the attempts to up the shock factor.

W+K Sings ‘Dadsong’ for Old Spice

W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior.

The follow-up, with music and lyrics written by Bret McKenzie (Flight of the Conchords, The Muppets), reprises the sad moms of that spot, but with an answer from the dads. It opens on one of the moms from “Momsong” singing, “Where’s my little boy, I miss him so? Who’s this man living in our home?” while clutching her sons teddy bear as he slow dances with a girl. Soon a chorus of fathers replies that they’re “overjoyed” that they’ll be using their son’s room “for storage pretty soon.” The song is a step up from its predecessor — not a surprise given McKenzie’s involvement — and strikes more of a balance between goofiness and creepiness (which mostly comes across through visual gags). And while it deals in over-the-top portrayals of stereotypical motherly clinginess and fatherly aloofness, it’s also pretty clear that it isn’t dealing in anything resembling reality. Fans of McKenzie’s distinct style of musical comedy, and anyone who enjoyed the original “#SmellcometoManhood” installment, should get a kick out of “Dadsong.” Read more

Poo-Pourri Drops a Load of Poo Puns in ‘Even Santa Poops’

Poo-Pourri made waves last year with the viral “Girls Don’t Poop” video introducing its toilet deodorizer with pun-filled toilet humor that went on to garner over 30 million views on YouTube. While the follow-up, “Second Hand Stink,” didn’t draw quite as much attention, the brand’s latest, “Even Santa Poops” has the potential to attract attention to the brand once more with the holiday season right around the corner.

Written and directed by Pete Marquis and Jamie McClelland, who worked on HelloFlo’s “Camp Gyno” and “First Moon Party,” in collaboration with copywriter Joel Ackerman, who was behind the original “Girls Don’t Poop” spot for Poo-Pourri, “Even Santa Poops” should prove a success. The setup is new: Santa is delivering gifts when all the cookies and milk catch up with him and he has to retreat to the toilet for relief. His stench wakes three British sisters, who attempt to blackmail him for extra gifts and inform him of the Poo-Pourri which he should be using to mask his odor. Otherwise the formula is familiar: plenty of poo puns and a quick introduction of the product as a solution. Mostly the puns are pretty clever and while some may object to the premise, others will be all too happy to gleefully share this with friends and the timing of the release works to promote Poo-Pourri as a holiday (gag) gift while people are shopping for the season.

Who’s Responsible for This Snapchat Ad?

The company is supposedly worth $10 billion, and its newest venture provides users with a way to (securely) send cash to one another…a very appealing option for a company that is notoriously dishonest about its own privacy practices.

What could go wrong? Watch this spot and tell us:

The ad debuted yesterday in the wake of the company’s announcement that it would be creating a NEW type of ad that’s “similar to live TV” for its partners. We’re interested in seeing how they define that phrase.

We know that the product was created in partnership with mobile payment company Square, but Snapchat’s announcement doesn’t say anything about the ad itself: where it will run, how they will promote it and, most importantly, who actually made it. Campaign is in the dark too: no creative credits anywhere. At least the company has something approaching a sense of humor.

The comments on the ad’s YouTube page have been conveniently disabled, but we trust our readers to let us know exactly how they feel.

Leo Burnett Motivates Employees with Shots, Slaps

In the latest parody video making the rounds from Strategy magazine’s Agency of the Year event in Toronto, Leo Burnett created a fake inspirational video demonstrating the effectiveness of the “Slapshot” method, giving someone a shot of liquor and then slapping them in the face.

“Sometimes we all need a little inspiration,” the video begins, which is why Leo Burnett created Slapshot, “A social experiment designed to spark inspired thinking.” The video goes on to explain that the system works in two phases: a shot of liquor for relaxation in stage one; and a slap to the face in stage two, to “remove tired or expected ideas from the brain.” Leo Burnett has been using the method in briefings, brainstorms and meetings, “or when someone just needed to calm down and get shit done.” According to the fake case study, the results have been great, including with productivity up 16 percent, deadlines met 100 percent of the time, a decrease in employee whining , and creation of award-winning work up 69 percent. If you enjoy parodies of case study videos and/or watching a lot of people get slapped in the face over the course of two minutes, you really owe it to yourself to check it out above.

Zeus Jones, Tim & Eric ‘Fun Harder’ for Totino’s

Agency Zeus Jones worked with comedic duo Tim & Eric (Tim Heidecker and Eric Wareheim) to create a truly bizarre ad for Totino’s.

At the heart of the long ad is a really catchy jingle, which Tim & Eric sing along to and dance around. But add in some strange characters, such as Hard Rock Joe, the song’s supposed writer, some trippy, intentionally bad production and the duo’s typical brand of zaniness and you have “Pizza Freaks Unite” — which is to say one of the stranger ads for a pizza product you’ll ever see. Of course, the spot’s WTF factor is what makes it so memorable (along with the catchy song) and should lead to it being shared across social channels. Of course, Tim & Eric are no strangers to advertising, having most recently made waves with this ad for GE Lighting starring Jeff Goldblum. While “Pizza Freaks Unite” doesn’t quite live up to that recent success, it’s still worth a view if you have a couple minutes. It may be the strangest thing you watch all day. Unless, of course, you watch this.

Someone Spoofed That Awkward Amazon Echo Ad

We are fairly sure that the ad for Amazon’s new product “Echo,” which premiered yesterday, was created in-house. No agency has taken credit for it, and Amazon Advertising’s homepage does have a great bio:

“Can Advertising make the world a better place? We’re up for giving it a try. We believe in arresting, insightful, energetic communications that people welcome into their lives.

So all you brands with purpose, optimism, big ideas about making a better world, or even just a fresh point of view, come on in. Let’s make great things happen.”

Here’s the spot that debuted yesterday. It’s very long.

In short, Echo is a better parent and partner than you could ever be.

A few hours ago, a Reddit user calling him/herself “The Invincible” posted a slightly altered version of the spot.

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So, What the F**k is Going on at Cossette?

Toronto agency Cossette has released a funny video in which individuals across Canada ask, “What the fuck is going on at Cossette?”

The agency managed to bring together an impressive array of talent for the video, including BBDO’s Carlos Moreno and Peter Ignazi, Chris Van Dyke of School Editing, Ted Rosnick of RMW Music, and, perhaps most surprisingly, a cameo from the Trailer Park Boys. At the end of the video, the agency boasts that they’ve been nominated for agency of the year, digital agency of the year and media agency of the year, and “That’s what’s going on.” It’s well worth a view if you have a minute for a quick chuckle, especially if you’re amused by extensive profanity and/or have ever wanted to see Cossette Co-Chief Creative Officer Dave Daga get hit in the balls.

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