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What The…?

Kentucky for Kentucky Introduces ‘KFC Bone Gold Necklaces’

In what is surely one of the strangest campaigns you’ll see this week, creative Whit Hiler of Kentucky-based Cornett (you may know him from independent org Kentucky for Kentucky’s “Beardvertising” and “Kentucky Kicks Ass”) paired with other local artisans to introduce “Kentucky Fried Chicken Bone Gold Necklaces.”

The project notes that “many great inventions have come out of Kentucky” — such as bourbon, the bowie knife, and, of course, fried chicken. So now, the Kentucky-based integrated agency has “ taken one great Kentucky invention and turned it into a completely new Kentucky invention.” “Like Willy Wonka’s ’Everlasting Gobstopper,’” they’ve “ figured about a way to make it possible to savor a single piece of Kentucky Fried Chicken forever.” That would be by dipping the bones in 14 kt gold and turning them into necklaces. Hiler teamed up with Kentucky jewelry designer Meg C to create a line of “Kentucky Fried Chicken Bone Gold Necklaces.” Just what you always wanted! They’re releasing a limited run of 20 “Gold Kentucky Fried Chicken Wang Bone Necklaces” on Friday, June 27th (that would be tomorrow) at 10:00 AM. Click here to learn more.

Note: the project did not directly involve Cornett or KFC, but the brand was impressed:

W+K Portland Takes Terry Crews, Old Spice to the Next Level of Craziness

W+K Portland and Terry Crews are back, dialing up the mishigas in a new spot for Old Spice entitled “Drill to Brazil.”

In what may be the craziest Old Spice spot yet, Crews attempts to drill to Brazil by spiraling himself into the ground, because Terry Crews is magic. After a few failed attempts see him end up in Egypt, an office, and a snowcone, Crews finally gets to Brazil, where he meets what appears to be Brazilian Crews. In Brazil, Crews shares (screams) the message, “Old Spice thinks you’re amazing and is now available in Brazil!” before heading off to an unexpected location. If you’ve seen any of the previous Crews spots you already know the drill, just expect even more random craziness than usual from this one.

Geometry Global’s ‘Pet Condoms’ Stunt Gets Some Love at Cannes

Back in December Geometry Global raised some eyebrows with their “Animal Instincts Pet Condoms” campaign.

The agency put up what appeared to be a free pet condom dispenser in a San Francisco park. When passers-by used the dispenser they received “condom shaped brochures explaining the importance of spaying and neutering pets.” People were directed to the Pet Condoms website, which appears to promote condom use for pets, but really just encourages spaying and neutering. The man’s face in the video above, when he receives what he believes to be a pet condom, pretty much says it all.

The campaign, which debuted back in December, generated “Over 30,000 + site visits, social chatter in over 166 countries” and became the number one trending topic on Reddit within 36 hours. All this buzz got Cannes’ attention, and the campaign was short listed at Cannes for the Direct Lion category.

Update: We previously reported that “Pet Condoms” was shortlisted for a”Promo & Activation Lion in two categories: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale), Use of Promotional Stunts and Live Advertising” when, in fact, it was shortlisted in the Direct Lion category.

 

Fake Grey Poupon Spot Is Fake

Sadly, the “banned Grey Poupon ad” scoring clicks on Reddit and other web aggregators today is not real: it was posted on YouTube by OBVS, which seems to stand for “Online Broadcast Virtual Station” but could just as easily (and more appropriately) mean “OBVS produced by my up-and-coming sketch comedy troupe, bro.”

There’s also the fact that it doesn’t exactly introduce any new ideas, playing instead on a superior campaign that most of our readers still hated–and that it takes us back to the time when the brand really was defined by its ads.

Still, the clip made us chuckle, however briefly. And it’s a Monday.

Australian Creatives Poke Fun at Your Least Favorite Agency Trends

Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do.

Yes, the video is a little long–but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera time and drop a few inside jokes.

Of course, it’s all about promoting a Creative Fuel conference in Sydney next month, at which speakers like R\GA founder Bob Greenberg will apparently encourage agency professionals to “cut the bullshit and refocus on creativity.”

Still, “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project” almost sounds believable, doesn’t it?

If you’re really pressed for time, skip ahead to 4:00 for a bit of light slapstick.

TDA Gets Creepy for Firstbank

TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. Read more

Grey SF, Norton ‘Boldly Go’ Over the Top

Grey San Francisco has created a new rebranding campaign for Norton that demonstrates a certain flair for the dramatic.

The anthem ad at the center of the campaign features lines like “The boldest gift has yet to be given,” “The boldest file has yet to be downloaded, without a second thought” and “The boldest life is out there.” At its conclusion, the spot advises, “Go boldly and you will find bliss.”

To us, this message translates as: “Go ahead and download that torrent; your antivirus software can handle it.”

Our protagonist–presumably so excited by Norton’s software that he can’t contain himself–proceeds to triumphantly rip off his own shirt. Maybe it was the confidence that came from knowing that his photo folders are safe…even if they’re not on the cloud.

Digital ads will appear on CBS News, CNN, Forbes and YouTube, with print ads planned for The Wall Street Journal and Forbes.

We’ve got credits after the jump. Read more

BBDO Dusseldorf Invites ET’s to Swiss Biosphere

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Yes, folks, you read that correctly. In one of the more peculiar, yet intriguing campaigns we’ve received as of late, BBDO Dusseldorf has been sending out an invite  over a 24-hour span (with the help of one of Europe’s biggest radio telescopes) to, yep, extra-terrestrials, asking them to come visit Entlebuch, which is Switerzland’s first official UNESCO biosphere reserve. UNESCO, in case you didn’t know, is an agency of the UN that stands for United Nations Educational, Scientific and Cultural Organization and is intent on building of peace, the eradication of poverty and sustainable development (current focuses include Africa and gender equality).

Anyhow, the Entlebuch valley itself aims to maintain a sustainable way of living for anywhere from 50 to 500,000 years, so they’re giving our friends from outer space a fairly wide  time span to work with  should they choose to make the trek to Swiss country. And what better way to reach any and all ETs that may be lurking out there than with a little yodeling, alphorn music as well as regional smells and sounds. If that doesn’t win the beings from outer space over, we don’t know what will. Good luck, gang, and make sure to let Mulder know if  and when you succeed. Credits after the jump.

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Leo Burnett Toronto ‘Say Yes to Yes’ for Coors Light

Leo Burnett Toronto has a new campaign for Coors Light, called “Say Yes to Yes,” which doesn’t put up much of a front about promoting “drinking responsibly.” Instead, they’re promoting the kind of drinking that leads to pantlessness, “going to bed not in your bed,” and “winning donkeys named Richard.” Coors Light can’t promise you all these things will happen, but they can promise “Saying yes to adventure” (in this case, “adventure” means “watery light beer”) will lead to better stories.

All these “not promises” are delivered from an unexpected, and pretty ridiculous source. Clearly, the target of the campaign is the barely above drinking age crowd, who can still be swayed into thinking Coors Light is the perfect thing a night of drunken debauchery. In addition to the 60-second version above, Coors Light will air a 30-second broadcast version, which will run until the end of the summer. Stick around for credits after the jump. Read more

Jordan Zimmerman REALLY Wants to Meet You

Are you a social media wizard? Do you need some help learning how to build a dream, whatever it might happen to be? Most importantly, do you love Fort Lauderdale as much as everyone else on Earth does?

If you answered “yes” to any of those questions–and even if you didn’t–then self-described “maverick advertising icon” Jordan Zimmerman would LOVE to meet you.

In the past Mr. Zimmerman has offered his thoughts on politics and the state of the union–but in this case he simply wants to impart some of the wisdom that comes from building a “$3 Billion empire” and provide you, lucky John or Jane, with “a priceless look into the business world that few seldom see.”

Trust him–this will be worth your while.

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