The new, London-based “Worldwide Head of Strategy and Planning” role will see Shaw reporting directly to Brand Union worldwide CEO Simon Bolton as well as Catherine Gale, chief of the agency’s UK and Ireland operations.
Details in the release are sparse, but Shaw’s career is anything but: prior to Team Red, he served as regional director at Ogilvy Asia Pacific and planning director at W+K, working on the Coca-Cola, Nike and Microsoft accounts.
This development appears to have been a long time coming. Shaw writes:
“Brand Union’s vision for building a connected and powerful brand experience appeals to me. Simon and I have talked over the years about working together… I’m looking forward to helping develop the worldwide strategic approach.”