Ricardo Diaz 2Creative agency Zambezi has just announced the hiring of Ricardo Diaz, who will serve as their new director of digital.

Diaz will fill the role of “digital zen master” for Zambezi, having emerged from a computer science background and over eighteen years of digital marketing experience. As director of digital, he will be responsible for “guiding brands through innovations and progressive methods to amplify their message and make fans out of consumers.”

Diaz joins Zambezi from TBWA/Chiat/Day, where he worked from 2007-2013. He has helped create award-winning campaigns for the GRAMMYs, Gatorade, Pepsi, Nissan, Sony, VISA and Adidas. Prior to TBWA/Chiat/Day, Ricardo worked at The Cannery, a small production company, dating all the way back to 1999. Zambezi adds that “His laugh is infectious, and no cure exists.”