Well, it didn’t take long to find out where Perry Fair headed to. The now ex-Grey ECD is taking on the co-chief digital officer post at Mullen. Fair’s partner-in-crime will be none other than Mauro Cavalletti, former ECD at R/GA San Francisco who we were told would still be “supporting global initiatives” at the agency earlier this month. Guess the joke was on us.
Anyhow, Fair as mentioned did work on DirecTV while at Grey and apparently authored the tagline, “Don’t just watch TV, DirecTV.” In addition, the creative worked on accounts including E*Trade and the NFL and was responsible for helping Grey win digital AOR assignments for Ketel One and Hess. Cavalletti, who joined R/GA in 2008 after stints at agencies including AKQA and Organic, seems up for his new job, saying in a statement, “It’s a great time at Mullen: exciting clients hungry for inventive ideas, a talented team growing at a very fast pace, and a strong drive to innovation. There is momentum, and I am glad to be part of it. Perry and I have a desirable mission for any creative – take a team that is doing great work and help in moving it further. This will be a lot fun.” Judging by the pic above, it looks like the pair is having fun already.