PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Cee Lo Gets Distilled for Absolut

Last year, Absolut vodka and Jay-Z teamed up for a documentary called NY-Z that showcased a concert at Madison Square Garden and interviewed Hova about his love of his home city. The TBWA\Chiat\Day-created effort made its worldwide debut on Absolut’s Facebook page last March.

This time around, Cee Lo Green of Gnarls Barkley, The Voice and “Fuck You” fame (and let’s not forget Goodie Mob from way back) is getting the celebrity treatment, as Absolut (this time collaborating with music magazine The Fader) once again is firing up its black and white cameras and following a day in the life of the superstar crooner, from his vodka party to his concert. Again, the short film will premiere on Absolut’s Facebook page, with Part 1 debuting on June 27 followed by Part 2 on July 6.

But, in a twist, Cee Lo with also “guest edit” Absolut’s Facebook page for 10 days surrounding the film’s release, which means he’ll interact with fans and, from the looks of it, comment on people’s Facebook statuses. Yes, Cee Lo will, according to the announce, use a Facebook app to “send a custom video message direct, commenting on friends’ Relationship Status updates (if you’ve currently updated as “In A Relationship,” you may prove an easy target!).” I don’t quite understand the appeal in this, but okay.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!