JWT is responsible for the new print ads associated with the launch of David Beckham's new fragrance line called (guffaw) "Instinct After Dark." Cliche alert! Cliche alert! This is the prototype, the maxim of a men's fragrance ad. You have the brand wattage and bod of Beckham at your disposal and you phone this kind of stuff in? Shameless.

This is a limited edition line for Coty that is separate and distinct from that of Posh and Beck's "Intimately Beckham" scent. Those ads are even harder to look at and not nearly as funny or inventive as Posh's Marc Jacobs piece. JWT is not responsible for these latter two ads. Just the snoozer over there to the left.