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Chiat’s Refresh Execution: Super Derivative of Things Like ‘Benny & Joon’

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Last night Pepsi’s RefreshEverything campaign went live, part of which included two YouTube videos. Both are incredibly similar to other stuff you’ve seen, meaning TBWA piggy-backed earnings from the originality of other people. See the wreckage after the jump.

Update: Apparently we have Charlie Chaplin to thank for the fork/bun table dance. H/t LittleTramp.


The first is a music video from a Japanese band called Sour. The mosaic was compiled from Web cam video of the band’s fans around the world. When this first came out it took the interWebs by storm. (note: we’ve linked to a few other spots at the bottom of the page)

Here’s PepsiOne’s follow-up, ‘One People’:

The next ad is from Google’s Chrome demonstration. You really only need to pay attention to the first 16 seconds.

Pepsi’s version (here again, just the first few seconds):

And possibly the most egregious offense from Pepsi’s new work &#151 borrowing from the Johnny Depp flick Benny & Joon. It caught my eye in the ‘One People’ mosaic because every time I have two forks and two buns in front of me I make little dancing feet.

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And the perpetrator:

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The sins of this campaign are everywhere. ie Kevin Bacon for 6 Degrees, Demi Moore for GEMS and a bunch of others.

Credits&#151
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
Production Company: Paranoid US
Director: Francois Vogel
Director of Photography: Michael Cleary
Executive Producers: Cathleen O’Conor/Claude Lettessier
Line Producer: Janice Biggs
Editorial: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi, Megan Dahlman
Producer: Joe Ross
Visual effects: Resolution
Sr. Visual Effects Supervisor: Todd Iorio
VFX Artists: Amir Qureshi, Seth Silberfein
Compositors: Evan Guidera, Jason Jenson, John Nierras, Mannix Richenbacher
Music: The Black Eyed Peas “One Tribe”
Mixing Facility: Resolution LA
Mixer: Josh Eichenbaum

More:Look at all the Big Chiat Campaigns

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