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Coca-Cola Greenwashes Concrete City Square in W+K’s ‘Roll Out The Happiness’

Coca-Cola takes greenwashing to a literal level with “Roll Out The Happiness,” the latest global installment by W+K for the brand’s “Where Will Happiness Strike Next” campaign.

In the spot, Coca-Cola and W+K roll out a lush green carpet of grass sod onto a city square and invite people to remove their shoes, grab a soda and “experience a little unexpected happiness.” Not stopping at the grass, they also transplant trees, loaded with fun stuff for people to enjoy. People are pictured reclining on the grass sipping a Coke, kicking a ball around, and just relaxing and having a good time. They all seem to be having so much fun, it’s as if whatever job, class, or event they were rushing to doesn’t exist anymore. Or they’re paid actors.

At the end of the spot, the camera pans out and Coca-Cola’s makeshift urban green area is revealed to be in the shape of — you guessed it — a Coke bottle. So relax, smile, and take a sip from a soft drink that can also be used to clean clogged drains (Try it, it works!). Credits after the jump. 

CREDITS:

COCA-COLA

Global Group Content Director: Guy Duncan

Global Digital Brand Strategist: Christy Amador

 

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Directors: Edu Pou

Art Director: Max Gebhardt

Copywriter: Max Arlestig

Head of Production: Erik Verheijen

Agency Producers: Judd Caraway, Lars Fabery

Group Account Director: Kirk Johnsen

Account Manager: Alex Allcott

Business Affairs: Emilie Douque

 

FILM PRODUCTION

PRODUCTION COMPANY: BRENNINKMEIJER & ISAACS- AMSTERDAM

Director of Photography: Clemens Baumeister

Executive Producer: Jelani Isaacs @ B&I

Producer: David Leite @ B&I

Production Designer: Martin Krejzlik

Line Producer: Gerda Serbentaite @ Grandma Films

 

EDITING COMPANY: THE GENTLEMEN’S CLUB- AMSTERDAM

Editor: Benjamin Putland

 

AUDIO POST: AUDENTITY MUSIC AND SOUND- AMSTERDAM

Sound Designer/Mixer: Niels den Otter

Music: Niels den Otter

 

POST PRODUCTION DARLINGS POST- AMSTERDAM

Exec Producer/Post Producer: Sander Brenninkmeijer @ B&I

Compositing & Finalizing: Darlings Post under supervision of Robert Okker

Color Grading: Robert Thomas @ Darlings Post

 

 

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