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Activision, 72andSunny Bring the House Down with ‘Epic Night Out’

“Epic Night Out,” the splashy new 90-second Call of Duty: Ghosts spot from 72andSunny for Activision, is indeed epic, and easily riffs on the four-guys-who-have-fun-in-danger motif made popular by The Hangover. There are a few celebrity cameos, a crumbling Las Vegas set, and classic music, Sinatra’s “Live Until I Die.” Very epic. But no baby, though. Instead, the four heroes and their dog travel from desert wasteland, to cityscape, to outer space, and then to a frozen tundra. With the music and quick editing, it’s hard to pay attention to anything else.

I’m all for first-person shooters, and I don’t think they are ruining kids. If this spot were for the U.S. Armed Forces, that would be different. But, it’s worth pointing out that guns, explosions, apocalyptic Vegas, Frank Sinatra, and Megan Fox is way past the boiling point of glorying violence for a TV spot. That’s sensory overload for all of the juiced up gamer-guys who are going to sit in the basements and pretend not to pee in empty soda bottles. It’s also brilliant misdirection.  And if not for the Grand Theft Auto V ads, this would be the best video game spot I’ve ever seen. Credits after the jump.

CEO: Eric Hirshberg

EVP, Chief Marketing Officer: Tim Ellis

SVP, Consumer Marketing: Todd Harvey

Sr. Director, Consumer Marketing: Matt Small

Director, Consumer Marketing: Carolyn Wang

Consumer Marketing Manager: Karen Starr

Associate Consumer Marketing Manager: Andrew Drake

Agency: 72andSunny

Chief Creative Officer: Glenn Cole

Executive Creative Director: Frank Hahn

Creative Director, Writer: Josh Fell

Creative Director, Designer: Rey Andrade

Lead Writer: Jed Cohen

Lead Designer: Jeremy Wirth

Writer: Matt Spicer

Designer: Will Lindberg

Jr. Designer – Drew Vaughn

Lead Strategist – John Graham

Chief Production Officer: Tom Dunlap

Director of Film Production: Sam Baerwald

Executive Producer: Dan Ruth

Senior Producer: Eric Rasco

Director of Business Affairs: Christine Claussen

Business Affairs manager: Jennifer Jahinian

Group Brand Director: Mike Parseghian

Brand Director: Luke Lamson

Brand Manager: John Moloney

Brand Coordinator: Justin Gonzaga

Production Company: Aero Film

Director: James Mangold

DP: Kramer Morgenthau

Executive Producer: Lance O’Connor

Line Producer: Mary Church

Editorial: Union Editorial

Editor: Jono Griffith

Jr. Editor: Jason Lucas

Executive Producer/President: Michael Raimondi

Senior Producer: Joe Ross

Visual Effects: The Mill Los Angeles

Exec Producer Sue Troyan

Producer Leighton Greer

Coordinator Antonio Hardy

Creative Director Robert Sethi

2D Lead Artists Chris Knight / Daniel Thuresson

3D Lead Artists Felix Urquiza – Assets / Chris Bayol – Lighting / Jacob

Bergman – Animation / Ashraf Ghoniem – FX / Thom

Price – Matte Painting

Colourist Adam Scott

Mix: Lime Audio post

Mixer: Rohan Young

Assistant: Jeff Malen

Sound Design: The Formosa Group

Supervising Sound Designer: Per Hallberg

 

 

 

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