Last night on the Colbert Report, Stephen Colbert thanked Miracle Whip (agency: McGarry Bowen) for buying all of last night’s episode’s ad space as a means to strike back at his pro-Mayo PSA, saying, “Miracle Whip, I know when I’ve been bested. Thank you for buying ad time on my show because let’s face it revenue is down throughout the television industry and I could certainly use the money, to buy more delicious mayonnaise.”

Only one question remains: where’s Hellmann’s Mayonnaise in all this? Har har, watch the clip below. The spot that ran during the commercial break is after the jump.

(note: if there was an award for best media buy &#151 there probably is &#151 we’d nominate this one.)

More: “The Miracle Whip Strikes Back, Uses Media Buy for Hostile Takeover”