PRNewser UnBeige LostRemote GalleyCat AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com
Gelia is looking for a Account Executive. see all

Colbert Bested by Sandwich Spread

Last night on the Colbert Report, Stephen Colbert thanked Miracle Whip (agency: McGarry Bowen) for buying all of last night’s episode’s ad space as a means to strike back at his pro-Mayo PSA, saying, “Miracle Whip, I know when I’ve been bested. Thank you for buying ad time on my show because let’s face it revenue is down throughout the television industry and I could certainly use the money, to buy more delicious mayonnaise.”

Only one question remains: where’s Hellmann’s Mayonnaise in all this? Har har, watch the clip below. The spot that ran during the commercial break is after the jump.

(note: if there was an award for best media buy &#151 there probably is &#151 we’d nominate this one.)

<td style='padding:2px 1px 0px 5px;' colspan='2'Miracle Whip Buys Ad Space
The Colbert Report Mon – Thurs 11:30pm / 10:30c
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

More:The Miracle Whip Strikes Back, Uses Media Buy for Hostile Takeover


Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.