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CP+B Warns Parents on Behalf of Boys and Girls Clubs of America

This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening.

It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it reminds us of the famous “It’s 10 PM. Do you know where your children are?” line (which was not a paid ad but was created by an on-air promoter).

The copy goes on to clarify:

“…they’re out on their own, out with nowhere to go, out with nothing to do, out all afternoon when anything can happen.”

Now we’re scared–and we always knew not to play on the train tracks or accept gifts from strangers.

CP+B CD Sue Anderson told Andrew Adam Newman that it’s all about fundraising, because parents will be more likely to give when they sense that the kids’ safety depends on their donations.

Effective! For the music snobs in our audience, we’d also like to note the excellent use of “Fratres” by our greatest living composer, Arvo Pärt. Yes, we hate superlatives too, but it’s true.

CREDITS

FORMAL CLIENT NAME: Boys and Girls Clubs of America

CAMPAIGN TITLE: 3 p.m.

EXECUTION TITLE: “50 Million”

 

AGENCY: CP+B

VP/EXECUTIVE CREATIVE DIRECTOR(s): Sue Anderson

CREATIVE DIRECTOR(s): Hoj Jomehri

SR. ART DIRECTOR(s): Mary Dauterman

SR. COPYWRITER(s): Chelsea O’Brien

VP / Director of Video Production: Kate Hildebrant

VP / SENIOR INTEGRATED PRODUCER: Ramon Nuñez

JUNIOR PRODUCER: Autumn Hines

INTEGRATED PRODUCER (Music): Chip Herter

SR. BUSINESS AFFAIRS MANAGER: Natalie Greenman

 

PRODUCTION COMPANY & CITY: Little Minx, Santa Monica, CA

DIRECTOR: Rodrigo Prieto

EXECUTIVE PRODUCER (PRODUCTION CO): Rhea Scott / Rania Hattar

LINE PRODUCER: Jan Wieringa

PRODUCTION SUPERVISOR: Tim Nolan

POST PRODUCTION & CITY: Black Hole, Santa Monica, CA

POST PRODUCTION PRODUCER:   Dale Nicholls

LEAD COMPOSITOR: James Bohn

EDITORIAL COMPANY & CITY: Lost Planet, Los Angeles, CA

EDITORIAL EXECUTIVE PRODUCER: Gary Ward

EDITORIAL PRODUCER: Tim Kirkpatrick

EDITOR: Hank Corwin

ASSISTANT EDITOR: Federico Brusilovsky

COMPOSER: Arvo Pärt

 

SOUND DESIGN COMPANY & CITY: LIME STUDIOS

SOUND DESIGNER: Richard Devine

 

MIX STUDIO: Lime Studios, Santa Monica, CA

MIX PRODUCER: Jessica Locke

MIXER: Mark Meyuhas

MIX ASSISTANT: Matt Miller

GRAPHICS COMPANY: Elastic, Santa Monica, CA

GRAPHICS PRODUCER: Jamie McBriety, Carol Collins

VP/ GROUP ACCOUNT DIRECTOR: Ryan Skubic

CONTENT MANAGER: Dana Fors

COGNITIVE ANTHROPOLOGIST: David Measer

VP / GROUP EXECUTIVE PRODUCER, INTERACTIVE: Ryan Moreno

MOTION DESIGN DIRECTOR: Andrew Schulman

JUNIOR PRODUCER, INTERACTIVE: Nikki Nelson

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